Traditional Culture Encyclopedia - Photography major - How to shoot the cake

How to shoot the cake

1, pastry food pays attention to color, fragrance and taste, so as to arouse people's appetite and win commercial success. As an image-building advertising photography, it is difficult to directly convey the sense of taste and smell, but it can express their characteristics by shaping the structure, shape, color and charm of food, giving people the association of taste and smell, and also arousing people's appetite and purchasing desire.

2. For baked goods such as cakes and bread, pay attention to their appearance when shooting, and strive to shoot them as soon as they come out of the oven. If it is only used as a sample or a store POP leaflet, it can be filmed independently;

3. If you make advertising posters, you should supplement them with foil and environmental background, and use various basic colors according to the creative theme, such as the warmth of warm colors and the freshness of cool colors. When shooting the case of Hamburg, we put the hamburger set meal just made on the green desktop with the same color as the background. Under the reflection of two semi-soft strong lights on the left front side and the right rear side, not only the bread looks fresh and full, but also the color is bright and three-dimensional. Against the background of green, golden yellow is particularly bright and outstanding, which evokes people's appetite. The virtual shadows on the left rear side of two cups in the background can be highlighted and blurred by computer.

4. Shoot butter and butter birthday cakes, etc. In order to enhance the three-dimensional sense of decoration, hard light sources should also be used. The two cakes are placed diagonally back and forth, with the front being the main one and the back being the auxiliary one. The light is focused on the main cake, and the double lights on the right front side and the left rear side are used for lighting, and partial shielding is made to block part of the light of the left rear side lamp on the auxiliary cake, so that the image of the main cake is more prominent, and the picture is clear, elegant and soft.

Because many foods are made of flour, they are brown after baking. If the background is warm, not only the color of the picture is harmonious and unified, but also the appetite can be enhanced.