How is the advertising major at Guangdong University of Business?

Hello, I am a Grade 12 student studying in this major.

Although the two majors of Guangzhou Business School are economics and law, the newly opened major of Advertising (Advertising Planning and Operations Management, hereinafter referred to as Guangzhou Strategy) also has great potential. Guangzhou strategy, a major involving the field of art, requires relatively new elements. Let me introduce our major to the poster:

Guangzhou Business Student Association has rich activities and students have strong organizational skills. Our Guangce students are all over the broadcasting station, the school student union, the school youth association, the graphics committee, the association of social associations and other major societies, and most of them play roles that cannot be ignored. For example, in the school’s branding event, the radio station’s emcee competition, students in our class participated in the production of videos and PPTs, poster design, and planning and organization of the event process. Another example is the school's art troupe. Our classmates include members of the choir, street dance team, and folk dance team.

The Guangce major originally belonged to the School of Humanities and Communication, but was later merged with classes from other art departments to form the School of Art. Except for our major, which is for cultural students (including science students and liberal arts students), the other majors in the School of Art are art students. In daily activities in the courtyard, you can also communicate with art students to make up for the basics of design and painting. In addition, other majors in our art school include: animation design, advertising design, toy design, space display, etc. Their works are also very outstanding. Their works are displayed at the Guangzhou Toy Fair every year. The details can be found online. Search the 7 Big Beasts of Reproduction. This series of works has been published in Guangzhou Daily.

Guangzhou strategy is different from other majors in that it is relatively comprehensive. In addition to public courses in the first semester of the freshman year, there are also professional basic courses such as Mass Communication and Introduction to Art, as well as the required professional course Introduction to Advertising; in the second semester of the freshman year, there are computer-aided design, multimedia technology and application, and advertising psychology. Studies, advertising history, etc.; in the first semester of the sophomore year, there are marketing, public relations, creative thinking, advertising photography and videography, advertising case studies, basics of visual communication design, etc. Another important point: Guangce does not need to learn advanced mathematics. As a science student, I personally felt that it lacked challenges at first because I was exposed to more theoretical things. But then I gradually came into contact with later courses and learned a lot of software. For example, Photoshop (photo processing software), Premiere (video processing software), CoolEdit (audio processing software), CoreDraw (image processing software, can design LOGO, desk calendar, packaging, etc.). In addition, you can also come into contact with many famous works in the advertising industry (including print and video), and you can also learn photography.

We Guangce people also participate in the private charity organization for college students, the White Bear Project. The poster can go to Tudou to search for the scholarship video, which was filmed, post-produced and directed by our graduates this year.

This is the introduction, welcome to add more