Who knows the information about the Breast Cancer Research Foundation?

Evelyn Lauder, Senior Vice President of Estee Lauder Group, is the initiator of the Pink Ribbon Breast Cancer Prevention Campaign (BCAC).

CSR (Corporate Social Responsibility) always plays an important role in the agenda of Estee Lauder Group. The Pink Ribbon Campaign for Breast Cancer Prevention (BCAC) is an outstanding and successful example of corporate social responsibility.

Breast cancer is considered as the "number one female killer" in the world. According to the estimation of the American Cancer Society, more than 265,438+million people are diagnosed with breast cancer every year in the United States, and about 40,000 of them die because women have relatively little knowledge about breast cancer and preventive measures.

1992, Mrs. Evelyn Lauder, Senior Vice President of Estee Lauder Group, never wants to see women suffering from breast cancer again. She recalled: "I have a strong anger-anger that thousands of women die of breast cancer every year. Why didn't these women make more voices and shouts? Why don't these women ask for better medical conditions? "

Later, she realized that women all over the world need to make their voices heard in the fight against breast cancer. She decided to launch a campaign to prevent and treat breast cancer and advocate public concern and scientific research. The most important thing is to help those patients regain their confidence in life. Mrs. Evelyn Lauder, together with Ms. A. Laisende La Payne Y, editor-in-chief of Self magazine, took the pink ribbon as a global symbol of breast health.

"Early prevention, early detection and early treatment" is the aim of the global pink ribbon breast cancer prevention and treatment campaign. Because as long as early detection, 85%-90% of breast cancer can be treated, eliminating the pain of mastectomy, and many lives may be saved. "Pass the information that can save lives early on to as many people as possible, and fund relevant research as much as possible. Through these efforts, we can really reduce those deaths until one day we can completely resist this disease. " Evelyn Lauder said.

In 200 1 year, Estee Lauder Group launched another influential activity: lighting pink lights on world-famous buildings, monuments and landmarks to raise people's awareness of breast cancer. Up to this year, more than 260 buildings from more than 50 countries have participated in this activity called "Global Pink Ribbon Lighting Ceremony", including the Leaning Tower of Pisa in Italy, Niagara Falls in Canada, the Empire State Building in the United States and the Parthenon in Romania. It is an influential and effective advocacy action, which greatly arouses people's attention to the prevention and treatment of breast cancer.

Ever since Evelyn Lauder founded Breast Cancer Research Foundation A in 1993, she has been convinced.

Through the global research and innovation in clinical treatment and genetic science, the prevention and treatment of breast cancer will be realized. At least 85% of the funds are directly invested in the research of 80 outstanding scientists every year. For the third year in a row, the organization also won the four-star logo issued by C H A R ITN AVIGA TO R, and the A-class award issued by the American Charity Association.

In 2003, Estee Lauder Group launched the Pink Ribbon Breast Cancer Prevention Campaign (BCAC) in China.

In 2004, the founder of Pink Ribbon, Mrs. Evelyn Lauder, came to Beijing. On June, 2004165438+1October 16-2 1 day, Estee Lauder Group and Fashion Health magazine jointly held a photo exhibition with the theme of "Beauty, Health and Breast" in Beijing Red Gate Gallery. This is the first time that Mrs Evelyn Lauder's photographs have been exhibited in China.

Mrs. Evelyn Lauder explores the mystery of nature through photos: that kind of positive adaptability. "Nature nourishes us; Soothe our spirit and soul. When I want to help others-even just help myself-find peace, my goal is achieved. " Mrs. Evelyn Lauder explained. Her personal theme of exploring cure and rehabilitation in photography is also reflected in her efforts in breast cancer research.

Since 1992, Mrs. Evelyn Lauder has held more than 30 photo exhibitions around the world. Many works are collected by museums and private collections, and all proceeds are donated to the Breast Cancer Research Foundation, which is her favorite. After a week-long exhibition, 38 photos were sold, and all the income of more than 20 thousand dollars was donated to the "breast cancer education base"