What factors should be considered in brochure design?

Why are brochures designed by others an excellent brochure? Why are brochures designed by you frequently asked by clients to return them to redesigners? That’s because you thought too little before brochure design. And those excellent brochure design works are considered more advanced before they are designed.

1. Contents of the brochure

The content of the brochure here focuses on the pictures of the brochure. It is best to find a professionally designed photographer to take pictures with professional photography equipment. To understand the concept of reality and reality in photos, pay attention to cleaning up the debris around the subject before shooting to ensure that the picture is clean and tidy. Otherwise, the picture will be clear on the computer, but will not be clear when proofed, and the effect will be very blurry. The rest of the content is just text and the like, which can be designed according to the layout.

2. Brochure design

Let’s focus on the design of the brochure cover, size, and appearance. In the cover design, the light-colored cover is clean and simple, and has a good communication effect. However, we have noticed that magazines and even mobile phone cases, furniture, etc. around us will become dirty to a certain extent over time and have poor aesthetics. We need to remind customers for reference during production.

In terms of brochure design size, special-shaped and unconventional size designs can easily stand out among numerous brochures, but irregular brochures are not convenient for us to store in folders. The design size of special shapes can be controlled within the range of regular sizes. Please consider it carefully before making a decision. If combined with printing issues, the size of the brochure can be set at will. It is necessary to consider the paper size that matches the production and printing, and try not to waste it (all losses need to be paid by the customer). The size of domestic 16 karat is 210*285mm, while the commonly used size abroad is 210*297mm. The difference is only 12mm, and you need to pay 1.5 times the price. Customers should have the right to know and make decisions, so graphic designers sometimes cannot do whatever they want. Thorough consideration is a mature design.

3. Communication matters of brochures

Advertising designers need to fully understand the corporate culture when designing. Only by deeply understanding the industry in which the customer is located and truly liking the company's products can Only then can we think from the customer’s perspective. In this way, communication between both parties will be smoother, and the sample booklet will be more vivid, in line with industry characteristics, and meet the reading needs of readers. For customers, they need to communicate with the designer about the special brochure production requirements and design prices. Therefore, a good communication is also crucial.

4. Brochure source files and shipping issues

After the layout design is completed, the source files of the work are submitted to the designer. The client paid the design fee, and the source files should be handed over to the client. , to facilitate later use. The designer also needs to keep an archive of the source files for the client, so that it is easier to deal with the transaction later. If a company needs to produce a large number of brochures, it needs to consider shipping issues in advance, which is also an issue that people tend to overlook. Consider in advance how to pack, store, transport and other matters, and handle the details well.