How does a photography shop do a good job in WeChat marketing?

1 Don't be distracted to do multiple numbers. Service number? Enterprise? Personal number? Many companies have registered a lot, but they have not done well. If it is a medium-sized enterprise, it is the best choice to make a service number. The subscription number is more difficult than the service number, and not everyone can use the subscription number to do a good job from the media. Choose according to your own business and your own strength.

The potential of two personal numbers cannot be ignored. The game in the circle of friends is not only selling goods, but also playing by individuals. Enterprises can also be personal numbers and friends circle. For products with high customer unit price, products that need to be trusted, and products with high returns, you can actually make personal numbers. Many times, the influence of the circle of friends is greater than the official account of WeChat.

3 For companies that just started to do WeChat, complex data reports are of little significance. Pay attention to interaction and the number of fans, the number of fans in the early stage is more important, and the cost performance is too low without fans! It is most important to find ways to turn old customers into WeChat friends and become fans.

How to break through the number limit? There is a simple way to increase each number to about 4000 people, then open a second number, copy the avatar and nickname, and then synchronize the content of the circle of friends. This can form a matrix. You can synchronize multiple numbers every time you send a circle of friends.

5 occasionally come to an interactive copy, but the lively comments and praises may not be seen by others (only friends' likes and comments add to each other). What should I do? Please reply to someone's comments. Don't @ him, but just click on the comments below your post to reply and let others see it.

If no one is too cold to interact with you, you can also pretend that someone is commenting on you and leave a few comments yourself. For example, even if you don't reply, you can reply like this: thank you for your warm support, tears streaming down your face! In this way, others feel that there are really many replies, and they will feel very lively when they see it … ..

Similar methods can also be used to promote yourself. For example, if you send an interesting product, you want everyone to know how to buy it, but you like it a lot, and no one asks for the purchase address. Can't say it directly. You can reply in a unified way: too many people ask me how to buy, and I will tell you in a unified way ... this will remind those people that it will not be very abrupt when buying.

8 Paying attention to the first 13 words of the title of WeChat article will directly affect the opening rate of the article. Write as conspicuously as possible. Why the first 13 words? Because WeChat can only see the word 13 when it wakes up (some mobile phones have more).

9 The opening rate of WeChat articles depends on the title of the article, followed by the abstract of the article, and finally the first picture. Among them, the title accounts for 50%, and the other two account for 50%. If these three things are not well coordinated, the content of the article will be greatly affected!

10 The title of the WeChat article can sometimes be added with some auxiliary emotional explanations. Look at the second half of the title of my article. Similarly, "this video was forwarded by 40 million people" and "CCTV was exposed!" However, this method is a bit low and it is not recommended to use it more.

1 1 For a single graphic article, you must write an abstract. The quality of the abstract will determine the opening rate of the article. Those articles that despise the default summary most are too wasteful and irresponsible!

12 There are several ways to write the abstract of a single graphic article, which is very popular. For example, choose two philosophical sentences in the article; Cite influential opinions in the article; Use interrogative sentences to arouse everyone's interest; Your own exaggerated judgment. For example, once I posted an article, the summary was: If you understand this article, your troubles will be reduced by 90%!

13 illustrated articles are very important. If the article is too long, there must be more than one picture. Now the problem of mobile phone traffic is no longer a problem. Don't worry about multiple pictures. There is a trick. If you don't know what map to match, you can match the landscape map directly. No one will feel uncomfortable.

If you send a link in the 14 circle of friends, you must send a short link. The link is too long to affect the appearance, making people have no desire to click. The way to generate short links is to publish a link on Tencent Weibo, which will automatically generate short links and then copy them. Of course, Sina Weibo or short links can also generate websites.

15 When the circle of friends forwards the article, you should add your own comments or extract the opinions in the article. This is equivalent to endorsing an article, which can make friends more trusting or curious and increase the click rate. Especially when you want many people to read this article, for example, you forwarded your own article. Another advantage of this is that others can forward your article in the circle of friends and copy your text description directly.