If you open a Taobao store specializing in children's wear under the influence of the gathering of children's wear industry in Zhili, how to standardize the store?

First and foremost, what are the advantages of opening a children's clothing store?

① Working experience in retail industry

② Professional knowledge of children's wear industry

(3) Reliable and continuous quality OK supply.

If none of this is available, you need to think about it. Full of blood can't support a shop.

When you analyze your own advantages, we can continue to look down:

2. Give customers precise positioning

The portrait of the user must be clear. Customers can be classified by age, occupation, income, educational background, preferences, etc.

For example, the "five beauties" in Ode to Joy represent different customer attributes. Elite in the workplace, rich second generation, white-collar, small and fresh literature and art, small staff.

With a clear customer orientation, the location, decoration style, commodity style and autumn price positioning of the store are basically determined.

3. Source of goods

Friends who run children's clothing stores will be troubled by the problem of supply. I don't know where to buy goods.

1. Go to the children's clothing wholesale market

2. Go to the brand to join the stock.

3. Multi-brand supply

4. Find special purchase channels (such as purchasing, etc.). )

5. Consider site selection and area.

According to the customer's positioning and shopping habits, we should fully investigate the business circle before opening a store:

What is the surrounding environment of the store? (passenger flow moving line)

(2) Whether the traffic conditions are convenient (whether there is an easy parking place, etc.). );

(3) whether the surrounding facilities are beneficial to the store;

④ Population situation in service area (whether the flow of people is sufficient);

⑤ Income level of target customers.

In addition to site selection, the size of the store area is also a factor to consider:

Input cost: the cost of opening a store is rent. Large area, high cost, great sales pressure; The area is too small, there is no place to put the goods, and it can't meet the demand.

Product structure: the shop area of each category is relatively large. The area of shops with concentrated categories can be slightly smaller.

5. Plan the store image and display design

According to the style orientation of the store, the decoration scheme is determined, and it is suggested that visual merchandising should be added to the store design process.

For example, in order to make the shop not monotonous, we can make some clever changes in the design of the window, showing periodic changes.

In terms of lighting, different lighting will have different effects, and the combination of cold and warm is most suitable for children's wear stores. Cold light makes shops bright, while warm light makes clothes softer and more moving.

In addition, water meters, shelves, models, fitting rooms, rest areas and so on. Good design is needed in the shop.

6. Shopping guide recruitment and training

As the saying goes, "three points for products, seven points for sales", shopping guide plays an important role in store sales, and the sales ability of shopping guide directly affects product sales.

Recruits should undergo comprehensive training before taking up their posts. The first is the selling point of the product's color, fabric and fashion details. The second thing is sales skills and sales skills training to ensure the professionalism of the whole store service.

Before recruitment and sales, it is necessary to establish relevant management system and sales commission system.

7. Learn how to allocate funds

Running your own children's clothing store can't get around the topic of money. In the process of opening a store, you still need a lot of capital turnover. Many small shops closed down because of too much pressure on goods, no cash to purchase goods and no turnover. Don't open a shop easily without enough funds.

Opening a children's clothing store is easier said than done. For a novice like Xiao Bai, it is important to know these things in advance. Only by making full preparations can he stand out in the fierce competition environment.