WordPress libraries are made simple by Envira.

EnviraGallery is a quick response WordPressGallery plug-in, which creates an extremely simple workflow around the library construction and management in WordPress. Recently acquired NextGenGallery, which is intended to be the first choice for photographers and designers in WordPress environment. In this interview, NathanSingh, CEO of Envira, discussed why it is so important to have your own gallery space and how to use Envira's specific plug-ins to optimize it to meet your needs.

Please describe the story behind the company: what inspired this idea and how it developed to this day. The original intention of EnviraGallery is to create fast, simple and lightweight galleries in WordPress ecosystem. 10 years ago was a problem of installing bulky plug-ins, which usually slowed down the website. Especially in the field of galleries, many people have problems and they don't have real solutions, so Enviragallery encourages them. It has now become the fastest lightweight gallery.

At first, it was a simple way to show pictures, and later it became a solution to sell pictures. Nowadays, many photographers use EnviraGallery, and all the advanced functions that photographers need and want can be obtained with a very light structure.

When I say lightweight architecture, it essentially means that we have a very lightweight core product with the option of enabling plug-ins. You can enable or disable the plug-ins you want, including proofreading from e-commerce, different types of printing options and different functions. These are not what everyone needs, but they are very useful for those who need them. From the perspective of overall software architecture, this makes it very modular and lightweight.

I bought Envira Gallery at the end of 20 17, and we have been growing since then. Our biggest competitor is NextGenGallery, which is about eight times that of us. I bought this company two weeks ago. Therefore, a large part of the gallery market serving designers, developers, photographers and bloggers is now under an umbrella.

We have come a long way, from Envira Gallery to us now. As part of the acquisition of NextGen, we now have a wealth of topics, and we are also trying to include the host. In fact, we only have one turnkey solution. If you want to have a photography website, where you can sell your photos and get everything ready, you will be able to set up your host, theme and gallery plug-ins, just click a button.

Here are some screenshots of EnviraGallery:

Let's talk about the challenges photographers and designers face online and how your solution can help them solve many different problems. One problem is that most photographers who want to sell photos online find that they have to pay subscription fees so that they can upload media quickly, but they will be deprived of ownership.

When you upload pictures, they will enter the third-party server, so people are always worried that the pictures will be stolen or controlled, and the copyright issue is also very serious.

The best thing about EnviraGallery and Imagely is that you have everything. These are all stored in your own WordPress space.

For photographers, one of our greatest advantages is having our own website and being able to customize it in the way they want, instead of using more existing templated solutions.

When you use the largest and most powerful CMSWordPress in the world, you can build a gallery in a few minutes. No need for developers. EnviraGallery and NextGen are very fast. After the installation, you can drag and drop the picture, and it will be finished in a few minutes. We have all the functions from paging and delayed loading to displaying these huge images quickly without slowing down the system or affecting the user experience.

We all know that the slower your website runs, the worse your conversion rate will be. When you are interested in the environment, you have something that develops rapidly. You can show your works, and people can choose the printed matter and pictures they want to start a business.

We have many designers and developers looking for things that can make their lives easier. A simpler way to provide a gallery for a customer's website without slowing down. For photographers, the situation is similar. Many photographers who use our products do it themselves, so they manage their own websites and edit them with WordPressblockcreator, which is a bit useful. Many things boil down to creating websites quickly, uploading beautiful pictures and displaying them in a truly professional way.

Most of our users show their works for sale. They want to make money online, so we try our best to make it as easy as possible for them. It's interesting how 20 19 coronavirus disease affects your enterprise and industry. I think this is true for many e-commerce and SaaS companies. We haven't seen any obvious decline, but since many of our customers can't go out to take pictures and sell their works, this is obviously a big problem for us.

We are doing our best to provide them with materials, resources and contents that directly solve their problems. Although they were trapped at home, the work went on. Amazon is booming now. People who have never used Amazon are using it now, and Amazon products have a great demand for photography. Therefore, we try to help these photographers by emphasizing the opportunities brought by this period.

From a business point of view, the best thing is that we all work remotely, so our team still runs as usual. During this time, many of our customers asked us to help them, and we are doing our best to encourage them to think outside the box and find more business opportunities.

P For designers, developers, bloggers and website operators, more people are at home, online and inadvertently creating websites. Some designers and developers are taking on more jobs from other sources that were previously unavailable.

Because we have many target markets to see, it is balanced, but I think what is really interesting is that when we start to see more people taking pictures, especially at weddings and all the places where photos are taken, we will bring them to the online market. I am looking forward to it. We'll be ready.

What are your plans for the future of Eivira? I think people will want more inclusive solutions. In our case, in the case of WordPress, they will need a single platform to work.

EnviraGallery is a plug-in that can work with WordPress ecosystem and any theme and host. I think it's good to stay so flexible forever. But we are trying to build a platform for our customers, so that they can come to Envira Gallery alone and basically have everything they need. They can host their website with us and choose a theme from us. They can use one of our plug-ins to show good pictures, which also helps to sell their pictures, prove good pictures, and so on.

The idea is to create an immersive user experience, where everything is in one place and provided by people you trust. I think this is something that many technology companies are trying to do. They try to understand what users need, create for them, then make acquisitions around it, and finally build an ecosystem where they can prosper and succeed.