Xiao Min's TV plays always mention what happened in Jiujiang, Jiangxi.

Because the protagonist's two families are from Jiujiang, Jiangxi.

Jiangxi-related elements can be seen everywhere in the play, and the detailed layout is also in place. For example, the red Jiangxi cuisine that Jinbo often cooks often says, "I'll make some powder for you", as well as the detailed scenes such as the salted duck with bacon brought back from Ma Xiaomin's hometown. At the same time, it also attracted the attention of the audience in Jiujiang, Jiangxi.

"Xiaominjia" cooperated with official Blue V, such as Jiangxi Lv Wen and Xinhuanet, and began to promote it, launching a joint offensive on various platforms. Netizens either bask in the beautiful scenery of Jiangxi, or express their desire for Jiangxi cuisine, and there are more related contents spontaneously produced by food and tourists, which further enhances the topic's circle. It can be seen that many parties have worked hard to win the situation.

Effect:

In the first week of broadcasting, Xiaominjia quickly climbed to the top in Yunhe Data's "Effective Thematic Broadcasting Market Share-TV Series Rankings", and then ranked first in the popularity list of its webcast platform Youku for 22 consecutive days, becoming the annual traffic champion of Youku. At the same time, "Xiao Min Jia" is also the highest-rated program of Hunan Satellite TV, breaking the viewing record of 202 1 year.

Covering nearly 200 million viewers nationwide, it aired for 24 days, ranking first in provincial satellite TV for 24 consecutive days on CCData, Wang Huan, Kuyun and CSM national networks.

During the broadcast, the whole network 1860 hot search, Weibo 1220 hot search. Specifically, the top 36 hot searches in Weibo topped the list, with more than 67.2 billion topics read, making it the most popular drama series in 2002/kloc-0. It is even more refreshing in the field of short video, winning the first annual drama series of Tik Tok, and playing the second Tik Tok drama list TOP 1 in the whole period.