Traditional Culture Encyclopedia - Photography major - Enterprise scale of Shenzhen Angel Cosmetics Co., Ltd.
Enterprise scale of Shenzhen Angel Cosmetics Co., Ltd.
1. Corporate Marketing Strategy Deployment Department: mainly composed of shareholders and senior leaders of the company's board of directors, discussing and formulating the overall deployment of corporate annual marketing strategy, annual performance planning, corporate large-scale publicity and marketing activities planning, national terminal store festival and quarterly marketing activities planning, and annual performance summary and analysis; Establish long-term and stable strategic cooperation alliances with different industries, make use of their respective advantages and business projects, cooperate with each other, and jointly promote and promote the brands, products and business projects of multi-party enterprises to achieve the goal of win-win or even win-win.
2. Business Consulting Department: Provide professional business consulting and assistance to aspiring young people and independent women who have dreams, passions and want to start a business, including market analysis, store location, rental customer source analysis, consumer group analysis, joining plan planning, marketing plan planning, etc.
3. Customer Service Department: provide agents and franchisees with professional services such as purchase order processing, commodity logistics tracking, commodity inventory feedback, return and exchange processing, payment feedback and collection, payment follow-up, customer complaints and suggestions, feedback to relevant leaders and departments of the company for improvement, regular communication with cooperative customers, establishment of good long-term cooperative relations, and tapping customer potential.
4. Advertising Planning Department: formulate and implement the annual advertising plan, promotion direction and brand expansion approach of AC brand, regularly sort out and summarize the promotion effect, and optimize the promotion plan in time. Provide agents and franchisees with image design, decoration design, graphic materials such as print advertisements and promotional banners, video materials such as brand promotion, product selling point introduction, technical teaching, and other promotional materials needed by customers.
5. Training Department: It is divided into five departments: makeup training department, skin care training department, essential oil training department, jewelry training department and nail training department. Responsible for helping shopkeepers to train employees' professional beauty technology, product knowledge, sales skills and service reception etiquette, helping shopkeepers to realize the growth and optimization of talents fastest and most effectively, and helping shopkeepers to generate sales quickly and efficiently, create performance and activate the withdrawal of funds. Every year, the store will help the boss plan various marketing activities regularly or irregularly, help the boss quickly expand thousands of new customers in a short time, maintain high-quality VIP customers to make them more fond of and loyal to the AC brand operated in the store, and activate and wake up the sleeping customers to make them walk into the store again for shopping. In this way, the store's performance in two days is 1.5 million, or the performance in three days is 200,000, or even higher!
6. Production Department: responsible for the scientific, safe and reasonable management of product production, accurately judging the market demand for products, planning the annual and quarterly production types and mathematics of products, so as to balance the supply and demand of products, not only ensuring the adequate supply of products to the market, but also preventing the backlog of products and ensuring that the products entering the market are the latest production. Observe the latest fashion trends in the market, find new fashionable products that are newer, more fashionable and more popular with consumers in time, improve the types and structures of products, optimize the raw materials, production processes and efficacy of products, and upgrade the materials and design of product packaging. Constantly let consumers get more, newer and better products and experiences.
7. Warehouse: responsible for product storage safety management, adjusting product storage conditions according to climatic conditions, regularly counting and feeding back inventory, replenishing inventory in time, carefully distributing, packaging and delivering customer orders, etc.
8. Finance Department: responsible for the operation, registration and accounting of all daily revenues and expenditures of the enterprise; Feedback customer payment to relevant departments; Accounting and distributing the wages and bonuses of enterprise employees; Pay employee insurance money on time. Formulate the annual financial revenue and expenditure plan, summarize the annual financial revenue and expenditure, and report to the shareholders of the enterprise.
9. Administration and Personnel Department: formulate the daily rules and regulations of the enterprise, supervise the implementation and compliance of all departments, and urge them to improve in time; Coordinate the personnel arrangement and transfer of all departments and employees of the enterprise, and formulate a reasonable performance appraisal system, post promotion system and salary reward system; Enterprise talent management; Comprehensively coordinate the task allocation and personnel handover between departments.
10. Angel Makeup Beauty Manicure Hairdressing Photography Training Base:
The training base has set up five professional courses, including makeup, beauty care, manicure, hairdressing and photography, which are divided into three levels: advanced, intermediate and junior, to cultivate students' professional operation technology, industrial product knowledge and sales skills that other similar training schools in China do not have, so that students can become all-round compound talents who are proficient in technology and good at high-end sales, and immediately transform what they have learned in school into sales, performance and wealth after graduation.
Mainly for AC brand agents, franchisees to provide professional talent delivery base. According to the intention of both parties, the company can directly recommend outstanding talents who graduated from the training base to work in the new store, so that new customers who join the AC brand will no longer worry about not being able to recruit shop assistants at the beginning of the new store opening. Shops can also regularly send shop assistants to the training base for further study, and learn the professional knowledge, product knowledge and sales skills of the beauty industry, which can be translated into higher performance when they return to the store.
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