What is the National Geographic magazine that specializes in that knowledge?

National Geographic magazine is a scientific journal with global influence, and its success benefits from its successful brand strategy. In order to broaden the market, magazines adopt brand extension strategy, export copyright overseas and take the road of international development. Seek diversified distribution channels and implement unique membership subscription methods. The success of National Geographic magazine proves that China periodicals must make more efforts in brand building if they want to win the market. National geographic magazine; National Geographic magazine, with a brand strategy of 100 years, is a scientific and technological periodical with the aim of popularizing geographical knowledge. At present, its circulation in the United States is second only to TV Guide and Reader's Digest, and it has overseas editions in 20 languages, ranking among the top 300 journals in the United States. The success of National Geographic magazine lies in its effective brand strategy. It proves to the world that brand strategy is a necessary means for periodicals to win the market. One of brand strategies: accurate and clear market positioning. The so-called brand refers to "a name, term, mark, symbol or design, or their combination, whose purpose is to identify the products or services of a seller or a group of sellers and distinguish them from those of competitors." (1) Media has the property of commodity and pursues economic profit. Therefore, just as enterprises build brands for products, in order to occupy a place in the market competition of survival of the fittest, the media should also implement brand management. Successful brands are important intangible assets of the media, which can bring economic and social benefits to the media. Market positioning is the first step of media brand building, that is, the media creates certain characteristics and establishes a certain market image, so as to form a special preference in the minds of consumers. Among them, reader positioning is the first element of media market positioning. National Geographic magazine was founded in 1888. It was originally a highly academic journal, and its positioning was "suitable for spreading geographical knowledge among people who already have geographical knowledge." ② Its readers are limited to members of National Geographic Society 165. Later, Bell, the founder of the magazine, decided that the purpose of running the magazine was to popularize geographical knowledge to the whole people. In this way, National Geographic magazine gradually moved from the initial niche market to the mass market, meeting the needs of geography lovers and ordinary readers and expanding the living space of the magazine. After the target audience is determined, what the media should do is to locate the content and style. In the information age, difference means value, and a brand can only be competitive in the market if it has unique attributes and characteristics. National Geographic magazine in the United States can describe the creation of content as "all-encompassing and meticulously carved". Each issue of the magazine consists of five to seven topics, covering areas such as geology and geomorphology, archaeology, astronomy, wildlife, foreign culture and so on. From the snow-covered Alaska to the hot and humid Amazon River, from ancient Egyptian cultural relics to Tibetan antelopes in China, the focus presents a global vision. The published articles are not only broad in vision, but also profound in content. There are both exquisite descriptions and in-depth analysis, and the information is very rich. In theme planning, magazines have their own uniqueness. Previous scientific magazines were limited to introducing knowledge and lacked the concept of time. However, National Geographic skillfully introduces timeliness into the magazine, and makes an in-depth analysis from the perspective of human geography on the grounds of events that readers care about. In the spring of 2003, after the United States launched the war against Iraq, National Geographic magazine planned a special topic named "Saving Iraqi Cultural Relics" in June+10 of that year. The authors of the article are two archaeologists who went deep into turbulent Iraq to find the whereabouts of precious cultural relics looted by local thugs. The topic reveals a profound theme: the ruthless destruction of human nature and nature by war. The readers' understanding of this war goes deep into the cultural field from the political level, which embodies the unique perspective and sense of mission of a mainstream popular science magazine. Another example is that not long ago, NASA began a scientific expedition to Mars. To this end, National Geographic magazine planned a special issue of Mars. This text mode of "event+knowledge" skillfully combines readers' interest with knowledge dissemination, which reflects the closeness of magazines. National Geographic magazine in the United States continues the same style of 100 years, emitting an atmosphere, dignity, authority and heavy temperament. With this temperament, National Geographic stands out among its peers. Although it is called a geographical magazine, its content goes far beyond the scope of geography, involving humanities such as sociology, anthropology, philosophy and history. The magazine puts its foothold on the relationship between nature and man, man and society, giving people a speculative beauty. General popular science magazines are didactic, while National Geographic in the United States is different from similar prose travel notes. The first-person narrative method integrates delicate personal feelings into the travel experience, which not only makes readers feel immersive, but also invisibly narrows the psychological distance between the author and the reader. The article is peaceful and simple, and there are not many professional words. Readers can read the whole magazine as easily as reading a novel, without any stiff feeling. In addition, the magazine also opened a discussion column for readers to express their opinions, which enhanced the interaction between the magazine and readers and made readers feel that they were equal friends with the magazine. In addition to exquisite, rich and profound words, another feature of National Geographic magazine is the use of pictures. When the magazine was founded, it was very serious and there were no pictures. From 65438 to 0899, grosvenor, a 23-year-old middle school teacher, became the editor-in-chief, and made bold innovations in the style of the magazine, introducing a large number of photographic pictures into the page design of the magazine, thus forming a beautiful and gorgeous style of the magazine. Color photos with strong visual impact bring readers a hearty reading enjoyment, and also help readers better understand the content of the article and deepen their impression of knowledge. For related information, please look at this webpage. . Yahoo . com/question/ 130703 1703825 . html

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