Development trend of group buying

In the future, there will be a self-service group purchase service, which allows local businesses to create shop accounts similar to Facebook, and users can pay attention to these accounts and complete transactions. These businesses can add their own transactions, bypassing the long queue of group buying transactions in each city of group buying websites. You can learn about group buying platforms, many of which are group buying for catering, entertainment and other services. The platform review process takes a long time to submit, and many businesses have not promoted it. The opening of the self-service platform is similar to Taobao Mall, where a hundred flowers blossom and each shows its magical power.

In the future, group purchase navigation will realize the integration of community and geographic information system, and C-B group purchase mode may appear.

March 20 14 is the anniversary of many group buying websites. Since the establishment of Midland on March 4th, 20 10, the group buying industry in China has gone through four years unconsciously. In just four years, group buying has experienced a series of roller coaster-like development, such as capital darling, thousand-regiment war, malicious competition, IPO frustration, capital shortage, layoffs, intensive cultivation and mobile spring. Fortunately, the group buying competition that has washed away the lead has risen to a higher level. With the influx of Internet giants headed by BAT, the competition of group buying has become a dispute over the layout of O2O among giants.

There may be the following changes between 20 14 large group buying stations: First, the layout of the Internet giants headed by BAT in the local life field has not yet ended, and it is very likely that they will integrate and acquire the top group buying websites again in the future; Secondly, for group seats, with the integration of each family and the acquisition of new resources, there may be changes between them; Finally, because the whole capital market is relatively loose, it is not ruled out that there will be the possibility of the rapid development of group buying stations going public, but the war around listing will be more intense.