Jennifer's brand story Jennifer

John Li came to Chinese mainland on 1985, and engaged in OEM business like many people from Hong Kong and Taiwan who came to invest in the mainland. The difference is that John has been OEM for famous foreign brands (such as ROWI in Germany), until one day in 1992, John successfully signed a customer's biggest order in Genoa, Italy. At this time, John, who was in Genoa, Italy, linked his camera bag with the domestic market in China.

Suddenly an idea came to my mind: since I can do OEM for these famous foreign brands, why can't I create my own brand? So John named the brand GENOVA, only changed the G in GENOVA to John's J. JENOVA: a China brand was born. Later, John introduced JENOVA's first self-designed camera bag to the market, which was favored by photographers at home and abroad, especially in PRACTICAL PHOTOTGRAHPY in Britain and German magazines. Therefore, the business has developed and expanded steadily. Since then, the JENOVA brand camera bag has embarked on the road to success.