Papers on Audience Psychology (2)

Analysis of Audience Psychology II: Audience Psychology Analysis of Art Design

Abstract: Art design in the era of information communication is no longer a technical operation, but a combination of art and application, based on the psychology of the audience and their visual feelings and hobbies. This paper analyzes the influence of audience psychology on the process of artistic design from creation to circulation with specific examples, and solves how to find the breakthrough point of considering the combination of artistry and applicability in artistic design.

Keywords: psychological and artistic applicability of popular culture audience

The public's interest and demand for works is an important source to test the combination of artistry and applicability in the process of art design. This article is from China's art and design works? Audience psychology? Analysis, art design and? Pop culture? Let's explore the beauty of art design and find the spirit of popular culture it carries.

1. the relationship between art design and the public

1. 1 the development trend of art design

In human society, design is everywhere. Without design, the whole society will be in disorder and civilization will disappear. According to the author's modern thinking framework, art design is the result of promoting the combination of artistry and practicality in social labor with the development of human society. The product of social development? Art design, its development must also keep pace with the times.

1.2 audience psychology

In the process of information dissemination, the ultimate recipient is defined as the audience. However, with the diversification of artistic development and the integration of disciplines, the author defines the audience here as not only the recipients of information dissemination, but also the recipients of all artistic design works.

The audience represents a part of social groups, which is huge in scale and widely dispersed in all social strata, with different social attributes. Generally speaking, the audience comes from different levels of society, has different experiences, and even completely unrelated people. Just because they are participants in an artistic design work, they become the real owners of this work. How to meet the needs of target customers in works is the key to study art design and audience psychology.

1.3 Art design is a popular art.

The public's interest and demand for works is an important source to test the combination of artistry and applicability in the process of art design. Research on the development of art design can not be separated from the broad social background, and the terminal of modern successful art design works is the public. The huge volume makes modern art design have to consider the audience as the ultimate tester. The audience is no longer passive? Accept? Works, but take the initiative to choose their own applicable works.

2. Psychological analysis of the audience in artistic design works.

We are in a complex visual age, how to make our works stand out? First of all, we should study the visual laws and psychological feelings of the audience and understand the feelings of different levels of the audience.

2. 1 Psychological setting of successful audience: IKEA furniture design

IKEA, from 65438 to 0943, comes from Sweden in northern Europe and is the largest retailer of household goods in the world. The design style of IKEA furniture, which I understand, is both personalized, practical and novel, focusing on people-oriented, and embodies the inheritance of Swedish home.

2. 1. 1 People-oriented character design concept.

Every customer who has been to IKEA furniture, whether it is a designer with professional vision or an ordinary person, feels that IKEA has considered every point of design? People? Demand, walking in the store of IKEA furniture, actually turned itself into a store? Master? The feeling. Humanism, functionalism, the combination of traditional crafts and modern science and technology are the deepest feelings for the author to experience IKEA furniture. Its design follows the natural integration of human beings and the environment and conforms to the healthy values of human social development. In the specific furniture design, IKEA furniture does not blindly follow the trend, but simply to please the different needs of the audience. This is the perfect display of the combination of artistry and applicability in the so-called art design.

2. 1.2 Unique modular combination of furniture.

IKEA Furniture applies the modular concept in industrial production to furniture design: assembly, disassembly and use. On the one hand, the effect of the modular concept lies in the furniture design, which to some extent avoids the risk of designers redeveloping new single pieces and the possibility of technological problems in the actual production process. On the other hand, it is reflected in the production of furniture: modularity means mass production and saves logistics costs. Finally, in the sales process, consumers can choose and assemble furniture more conveniently through a set of well-thought-out module codes. Even if the furniture is damaged or scrapped, the modules between the furniture can be used. The modular design concept of IKEA furniture reflects its sincerity to fully consider the audience: it adheres to the simple original design concept, while the low price and high quality invisibly expand the audience and let more people participate in the groups concerned about brands and consumption.

2. 1.3 The atmosphere created by the sales stores.

Let's take a look at the IKEA furniture store: promoting a free experience for users. On the one hand, customers can look at any products in the store at will, such as the comfort of sitting down and trying on the sofa, switching the door countless times, and shuttling between the living rooms and rooms with different styles set by themselves? After thousands of different customers' practical experiences of furniture, the door hinges of cabinets are still firm, the sofas are still soft, and consumers can see the quality of IKEA furniture. Once you have any questions or concerns about the product, the dense service station staff in the store will answer them for you. At other times, no one will bother you. In this way, the problems of customers' sense of touch and product bondage in traditional stores are all solved in the stores of IKEA furniture, which is exactly what IKEA furniture has always emphasized? People-oriented? This concept is completely from the perspective of the audience.

2.2 China animation lacks popular culture "Mobius Ring".

In the past, among the world's art forests, China animation with oriental charm was unique and even stood out from the crowd, which greatly appreciated foreigners. But the current situation is that China's animation has lost the most basic popular aesthetics of Chinese people. The reason is that China animation is not short of excellent production talents, production funds and even policies. What's missing is right? Public demand? Consider. Whether it is the setting of the audience, the study of the audience's preferences, the consumption trend of the audience, etc. , lack of thinking.

When it was released, it claimed to be concerned about public welfare, but when the China animated film Mobius Ring was actually broadcast, it was scrutinized by the public. From the audience, there are the following typical symptoms:

2.2. 1 The story is not strong, and the dialogue is divorced from reality.

Animated films, like literary works, emphasize suspense, climax and twists and turns of stories. However, China's animated film production ignores these, treating animation as an animated cartoon invisibly in his bones, not linking it with literature and art, and ignoring the efficacy and charm of film montage, thus setting the story plot of children and natural story dialogue. For example, in Mobius Ring, dialogue naturally fabricates the story background, ignoring the feelings of animated characters and real characters.

2.2.2 The application of film and television language is blunt and the narrative is vague.

In The Ring of Mobius, the combination of shots, the use of montage, narrative skills, audio-visual language and other aspects are rough, and the plot is inconsistent, which leads to unclear and blunt narrative, no precipitation of life and no experience of real life, which makes the audience feel like chewing wax and eating tasteless.

2.2.3 The theme is too old and outdated.

With the changes of the times and the rapid development of economy, society and science and technology, animation art must also keep pace with the times and become obsolete. Preach? Animation is no longer suitable for the needs of people watching animation now. People no longer accept it? Cramming at the last minute? Education is more willing to show the theme events in the film, and then leave space for the audience to understand and imagine the theme. Themes and events must come from life, and life is higher than life. It is natural to make up stories, which no longer meets the aesthetic requirements of the audience.

3. Conclusion

From the early 1980s to the present, China's research on audience mainly focused on the broadcasting field, and rarely went deep into the art design field. In this way, there is no specific concept of the influence of the audience's knowledge and understanding on art design and even the circulation process. Stay in designing products subjectively by experience, and let the market circulation process randomly test the final result of products. The consequence of this is that art design has not kept up with the development of the times, which may cause painful economic lessons to art design itself. In this way, we should pay enough attention to it, so that products can know and understand the audience before design and circulation, deeply study the audience system of the system, connect with the market, and examine their research level and research personality in the vast academic time and space.

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