What is e-commerce?

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities.

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business activities around the world under the open network environment of the Internet, realizing online shopping of consumers, online transactions between businesses and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc.

E-commerce is a commercial activity with information network technology as the means and commodity exchange as the center. "E-commerce" and "electronics" are a kind of technology and a means, "commerce" is the core purpose, and all means are produced to achieve the goal. E-commerce division is a person who uses modern information technology such as computer technology and network technology to carry out related work.

E-commerce is a business activity based on network communication technology. There are many different definitions according to their location and the different angles and degrees of participation in e-commerce.

Even though e-commerce has different definitions in different countries or fields, its key is still the business model that relies on electronic equipment and network technology. With the rapid development of e-commerce, it includes not only the main connotation of shopping, but also auxiliary services such as logistics and distribution. E-commerce includes electronic currency exchange, supply chain management, electronic trading market, online marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection system. In this process, the information technologies used include: Internet, extranet, e-mail, database, electronic directory and mobile phone.

First of all, e-commerce is divided into broad sense and narrow sense. E-commerce in a broad sense is defined as using various electronic tools to engage in business activities; In a narrow sense, e-commerce is defined as mainly using the Internet to engage in business or activities. Regardless of the broad or narrow concept of e-commerce, e-commerce covers two aspects: first, it cannot be called e-commerce without the platform of Internet; Second, what is done through the Internet is a commercial activity.

E-commerce (EC for short) in a narrow sense refers to global business activities carried out by using electronic tools such as the Internet (including telegraph, telephone, radio, television, fax, computer, computer network, mobile communication, etc.). ). It is the sum of all kinds of business activities based on computer network, including the behaviors of suppliers, advertisers, consumers, intermediaries and other interested parties of goods and services. People generally understand that e-commerce refers to e-commerce in a narrow sense.

Broadly speaking, the word e-commerce comes from e-commerce, that is, business activities conducted by electronic means. By using electronic tools such as the Internet, companies, suppliers, customers and partners can enjoy information through e-commerce, realize the electronization of business processes among enterprises, and cooperate with the electronic production management system within enterprises to improve the efficiency of production, inventory, circulation and capital of enterprises.

The United Nations Working Group on Simplifying International Trade Procedures defines e-commerce as: conducting business activities in electronic form, including any electronic tools among suppliers, customers, governments and other participants. Such as EDI, Web technology, e-mail, etc. * * * Enjoy unstructured business information, manage and complete various transactions in business activities, management activities and consumption activities.

E-commerce is the whole business process of realizing electronization, digitalization, networking and commercialization by using computer technology, network technology and remote communication technology.

E-commerce is the transaction process of business activities conducted by electronic means within the scope permitted by law, with business activities as the main body and computer networks as the basis.

The concept of commerce (e-commerce), in 1997, the company put forward the concept of e-commerce (e-commerce). E-commerce focuses on electronic transactions, emphasizing the transactions and cooperation between enterprises and the outside world, and the coverage of e-commerce has expanded a lot. In a broad sense, it refers to the use of various electronic tools to engage in business or activities. In a narrow sense, it refers to the use of the Internet to engage in business activities.

Intrinsic characteristics

Four elements: shopping malls, consumers, products and logistics.

1. Trading: major online platforms provide consumers with high-quality and low-priced goods, attract consumers to buy and promote more businesses to settle in.

4. Cooperation: It is one of the hard conditions for e-commerce operation to establish a cooperative relationship with logistics companies to provide the ultimate guarantee for consumers' purchase behavior.

3. Service: Logistics, one of the three elements of e-commerce, mainly provides consumers with purchasing services, thus realizing another transaction.

Associated object

The formation and transaction of e-commerce cannot be separated from the following four aspects:

I. Trading platform

The third-party e-commerce platform (hereinafter referred to as the third-party trading platform) refers to the sum of information network systems that provide transaction matching and related services for two or more parties in e-commerce activities.

Second, platform operators.

Operators of third-party trading platforms (hereinafter referred to as platform operators) refer to natural persons, legal persons and other organizations that have registered with the administrative department for industry and commerce and obtained business licenses, engaged in the operation of third-party trading platforms and provided services for both parties to the transaction.

Third, station operators.

In-station operators of third-party trading platforms (hereinafter referred to as in-station operators) refer to natural persons, legal persons and other organizations engaged in trading and related service activities on e-commerce trading platforms.

Fourth, the payment system

Payment system is a kind of financial arrangement, sometimes called clearing system, which is composed of intermediaries and professional technical means that provide payment and clearing services, and realizes payment instruction transmission and fund settlement.

E-commerce has a relatively perfect portal with information flow, capital flow and logistics.

being value

The value of e-commerce lies in allowing consumers to shop and pay online through the network, saving time and space for customers and enterprises, greatly improving transaction efficiency and saving a lot of precious time, especially for busy office workers. 2 1 century, in today's diversified consumer information, it has become a habit for consumers to know the commodity information of local shopping malls through online channels such as Baidu micro-purchase, Taobao and Newegg. And then enjoy the fun of on-site shopping to facilitate the needs of consumers.

Mobile e-commerce

Mobile e-commerce is B2B, B2C or C2C e-commerce using mobile phones, PDA, PDA and other wireless terminals. It perfectly combines the Internet, mobile communication technology, short-distance communication technology and other information processing technologies, so that people can conduct various business activities at any time and any place, and realize online and offline shopping transactions, online electronic payment, various trading activities, business activities, financial activities and related comprehensive service activities.

Mobile e-commerce is produced under the condition of highly developed wireless transmission technology, such as 3G technology, which is often mentioned as the carrier of mobile e-commerce. In addition, Wifi and Wapi technologies are also one of the options for wireless e-commerce. The solution of mobile phone conference is to use mobile phone to hold a conference call quickly in time; Experience the new concept of 3G/wifi network mobile conference, and manage the conference with your mobile phone at any time during the conference to maximize work efficiency.

Second life

Virtual world is a very interesting e-commerce model. This is a user-defined world, where people can interact, entertain and do business and experience different lives. The most famous virtual world is Second Life.

Marketing mode:

Service marketing, experiential marketing, knowledge marketing, emotional marketing, experiential micro-marketing, educational marketing, differentiated marketing, direct selling, online marketing, search marketing, etc.