Conceptual process of logo design

The so-called logo design is the most widely used and frequently appeared logo design in the process of enterprise image transmission, and it is also the most important factor in an enterprise CIS strategy. Enterprises integrate all their cultural contents, including products and services, and overall strength into this logo. Through continuous efforts and repeated planning in the later period, it left a deep impression on the public. Having said that, what is the design concept of logo and how to design logo? To know the concept of logo design, we must first understand the function of the logo. The first is its recognition function. If a company's logo is easily confused with other things, it is undoubtedly a failure. The second is its leadership, which is easy to understand, meaning that it is the core part of the visual communication elements of the enterprise, indicating that it leads the business philosophy and all activities of the whole enterprise, so its leadership position is beyond doubt; The third is its identity. We know that the logo represents the business philosophy, value orientation and cultural characteristics of the enterprise, so we must follow the facts when designing the logo.

How to design logo is a headache for many designers. Before the design, basic investigation and analysis should be carried out, that is, a comprehensive investigation should be carried out on the enterprise, and then the required information should be mined, and finally the design and development should be carried out. This is also the most important step. Only after repeated scrutiny and revision can we design a satisfactory logo.