There are some professional negative reviewers on e-commerce platforms such as Taobao and Pinduoduo. What do you think of professional negative reviewers?

Bad reviews are a "reins". E-commerce, food delivery, etc., which have emerged based on the Internet, are rampaging like a running rhinoceros and growing unscrupulously. Negative reviews are one of the few "weapons" that consumers have to defend their rights and interests in the virtual world, and they also make platforms, sellers, couriers, takeaway guys, etc. "feeling wary." But no matter how good a "weapon" is, if it is abused, it will cause unpredictable consequences.

Just like in the era of rapid growth of Taobao, deliberately giving negative reviews made merchants miserable, and even gave rise to the incredible profession of "professional negative reviewer". Recently, as Taobao no longer displays the medium and negative review labels separately, professional negative reviewers quickly changed their positions and entered the food delivery platform. A new game begins.

Takeaway merchants burst into tears and negative reviews flooded in

Professional negative reviewers are like "migratory birds" looking for a "habitat" that suits them. When e-commerce platforms such as Taobao strictly guarded against professional reviewers, they quickly turned their attention to food delivery platforms with a more relaxed atmosphere. A turmoil caused by a professional negative reviewer made takeout merchants cry.

Professional reviewers target takeout merchants for two main reasons. First, he wanted to make some money, so he used the bad rating as an excuse to "blackmail". In view of the fear of negative reviews by takeaway merchants, they deliberately gave negative reviews for reasons such as "the quality of the dishes is too poor" and "there were cockroaches". When takeaway merchants proactively contact professional reviewers, they become aggressive and demand hundreds or even thousands of yuan in fees before deleting the review. Generally speaking, takeaway merchants will pay "protection fees" in order to settle the matter.

Another reason is that some merchants with ulterior motives spend money to hire professional negative reviewers to disrupt the normal operations of their competitors in order to suppress their peers. The charging standards for professional reviewers are obviously different. Some can buy about 30 "negative reviews" for less than 1,000 yuan, and some can even give negative reviews to other takeout merchants for 6 yuan. Such professional reviewers with a team nature are extremely powerful and can cause the store ratings and sales of takeaway merchants to plummet. Many takeaway merchants are helpless against such behavior.

The negative effects are increasing and disrupting the entire market

The swarm of professional negative reviewers has completely disrupted the entire takeout market, causing the negative effects to continue to increase.

The most intuitive manifestation is that according to the normal development trajectory, some newly opened restaurants may break out of the red ocean with the help of good taste, cleanliness, high cost performance, and the help of takeaway platforms. This not only satisfies the "stomach" of consumers, but also allows restaurants to grow rapidly. However, professional reviewers continue to give negative reviews out of their own selfish interests, causing newly opened restaurants to quickly disappear from the public eye.

Over time, the takeout market has become a stage for established merchants to dance. This means that the food delivery market will become a pool of water with unclear ripples, losing the vitality of making rapid progress. This kind of takeaway market is obviously not what we expected to see.

Unfortunately, although the food delivery platform has also seen the existence of professional negative reviewers, there is currently no good way to rectify it. On the one hand, in order to safeguard the interests of consumers, it is difficult to make large-scale adjustments to today’s evaluation system. This allows professional negative reviewers to easily find loopholes and continuously attack takeout merchants. On the other hand, the processing mechanism of takeout platforms is often based on automatic recognition by the system + manual acceptance, which seems to be insufficient in flexibility. There seems to be a reason why professional bad reviewers are rampant.

The ruthless punch will fall on the professional negative reviewers

Because of the existence of professional negative reviewers, takeaway merchants are "very hurt". When food delivery platforms do not have good management methods, merchants are still turning to the police for help. However, due to "insufficient evidence", "low amount" and other reasons, it is difficult to establish a case - professional negative reviewers are too good at taking advantage of loopholes. But just because professional reviewers are difficult to deal with, you cannot let them do whatever they want.

Previously, there was a precedent of professional reviewers being sentenced to one or two years in prison and fined. This shows that professional reviewers will not be left in a gray area. After all, professional negative reviewers are not ordinary consumers at all. They are infringing on the rights and interests of merchants and disrupting market order. Their behavior is completely illegal.

Therefore, no matter how difficult it is to manage professional negative reviewers, we must hit them with a merciless blow. Only in this way can the interests of merchants be safeguarded and the market run normally. Both food delivery platforms and merchants should consider how to develop more effective targeted strategies.