The Development Course of Changsha Bird Language Forest

On September 28th, 1 and 1999, Fujian Longchuan Group invested 8 million yuan to build a "bird forest" project in Yuelu Mountain Scenic Area in Changsha. It is by far the largest comprehensive bird theme park with the most complete bird species in China.

On March 20th, 2000, Li and his party, member of the Political Bureau of the Communist Party of China (CPC) Central Committee and former president of China Academy of Social Sciences, visited Changsha Bird Language Forest. On May 18, Hunan Association for Science and Technology awarded Changsha Bird Language Forest as the "Provincial Youth Science Education Base". This is the result that Changsha Bird Language Forest has always paid attention to the public welfare and universality of popular science propaganda since its establishment, and has made positive contributions to advocating young people to admire and love nature and improve their scientific and technological quality. On June 20th, Changsha Bird Language Forest was designated as "designated tourist unit in Changsha" by Changsha Tourism Bureau. A grand awarding ceremony was held on July 15.

On March 3rd, 20001year, the Yuelu Mountain Bird Language Forest in Changsha raised more than 300,000 yuan to establish the first "Wild Bird Hospital" in China. The hospital has set up outpatient department, inpatient department, temporary nursing room, heat preservation room, pharmacy and bacteria detection center in different categories, and opened a bird emergency telephone for the masses to consult about bird rescue. Based on the principle of public welfare, the hospital does not charge any fees, and many injured birds in the wild have recovered here. In order to arouse the whole society's attention to wild birds and vigorously promote the action of "protecting the mother river" in Hunan Province, during the Bird Love Week from April 6 to April 7, 2006, Changsha Bird Language Forest, Hunan Provincial Committee of the Communist Youth League, Hunan Provincial Forestry Department, Hunan Science and Technology Association and Beijing Wildlife Conservation Association held a large-scale wild bird release activity in Yuelu Mountain. On 2001April 15, Yuelu Mountain Bird Forest in Changsha was awarded "Key Protection Unit of Legal Rights and Interests" by Changsha Municipal Commission for Discipline Inspection and Municipal Supervision Bureau. To a certain extent, this has curbed the phenomenon that a small number of functional departments are driven by interests and use various excuses to exceed the standard, exceed the scope and cross-repeat charges. The core position of bird language forest in Changsha tourism industry has been consolidated. On 2001May 16, the Yuelu Mountain Bird Language Forest in Changsha was designated as the "World Rare Bird Breeding Project Experimental Base" by Hunan Provincial Forestry Department. Since the establishment of the park, black swan, white stork, golden pheasant, peacock and other national first-and second-class protected animals have successfully propagated here, which has made certain contributions to further expanding the captive rare bird population in Hunan. On May 20th, 20001year, the Yuelu Mountain Bird Forest in Changsha was rated as a 4A-level tourist attraction by the National Tourism Administration. 4A class is an excellent honor awarded by the National Tourism Administration to tourist units and scenic spots, which has improved the tourism taste of the Bird Language Forest in Changsha, Hunan Province and made it a bright pearl in the city. On June 1 day, 2006, Changsha Yuelu Mountain Bird Forest was awarded the honorary title of "Civilized Unit" by Changsha Municipal People's Government. In order to arouse the conscious rescue behavior of birds from all walks of life and improve the environmental awareness of all mankind, on February 4, 2006, Yuelu Mountain Bird Language Forest and the third branch of Changsha Local Taxation Bureau jointly held a bird-loving and bird-protecting activity with the purpose of "saving wild birds and creating a beautiful home together". At the same time, on this day, the first "Young Volunteers Love Birds Gang" in Hunan Province settled in the Bird Language Forest.

4. On April 1 day, 2002, the launching ceremony of Hunan Province 2 1 Bird-loving Week was held in Yuelu Mountain Bird Language Forest in Changsha. On the same day, Changsha Bird Language Forest launched a signature campaign of "Refusing to eat wild protected birds". More than 2000 people signed their sacred names on the huge green cloth symbolizing environmental protection. Subsequently, 10,000 signatures took to the streets, which aroused the participation and support of the broad masses. April 1 day, 2003 is the 20th anniversary of the founding of china wildlife conservation association and the 22nd "Bird-loving Week" in Hunan Province. In order to promote the development of wildlife protection, the Yuelu Mountain Bird Language Forest in Changsha, together with the Hunan Provincial Forestry Department and Changsha Forestry Bureau, publicly solicited public welfare activities such as "Bird-loving Ambassador" and "Animal Protection Spokesperson". The activity has had a good influence in the whole province and even the whole country. On June 7th, 2003, Bird Language Forest in Yuelu Mountain, Changsha and McDonald's Company in Hunan launched a "healthy journey" summer camp, which enabled the brands of both sides to expand well in Hunan market. On September 3, 2003, in order to dispel the haze of SARS and revive staff morale, the first staff sports meeting was organized by Yuelu Mountain Bird Language Forest in Changsha. All employees enthusiastically signed up for the competition, forming a good competitive momentum of competition, learning, catching up and being positive. On September 14, 2003, Changsha Niaoyulin participated in the 2003 China Hunan Tourism Festival jointly organized by Hunan Provincial Tourism Bureau, Hunan Provincial People's Government Information Office and Hunan Radio and Television Station. The Expo is a national event, with 10000 exhibitors and 10000 visitors from more than 20 provinces and cities across the country. Bird Language Forest signed a contract with 108 Travel Agency to distribute 50,000 copies of publicity materials.

April 1-7, 2004 is the 23rd "Bird Love Week" in Hunan Province. Changsha Yuelu Mountain Bird Language Forest, together with Hunan Provincial Forestry Department and Changsha Forestry Bureau, planned and held the first bird language contest in Hunan Province. After three rounds of competition in the preliminary, semi-final and final rounds, five contestants won the titles of "All-round Language Champion", "Best Putonghua Award", "Best Dialect Award", "Best Voice Award" and "Best Performance Award" respectively. From April 6 to May 6, 2004, Xia Zanzhong, Deputy Secretary of the Central Commission for Discipline Inspection, and his party inspected the Bird Language Forest in Changsha. On April 23, 2004, the Yuelu Mountain Bird Forest in Changsha participated in the "Changsha Garden Promotion Conference" organized by Changsha Municipal Bureau of Landscape Architecture, and went to Zhuzhou, Chenzhou and Yueyang to promote tourism products in April, June and September respectively. The three promotion conferences laid the foundation for the marketing of Bird Language Forest to explore the surrounding markets in Hunan. From June 5438 to/kloc-0 to October 65438, 2004, as the only representative of Hunan Association for Science and Technology, Bird Yulin participated in the first theoretical seminar of the National Science Education Base held in Wuhan. In the group discussion, Bird Yulin submitted the paper "Keeping pace with the times, pioneering and innovating, and giving full play to the role of popular science education base". It was praised by China Association for Science and Technology. On June 24th, 2004, 65438+February 24th, the Niaoyu Forest in Changsha suffered the worst ice disaster in history. More than 20,000 square meters of protective net, central column and a dozen side columns over Niaoyu Forest collapsed due to the weight of ice, and all park facilities were destroyed. The whole park is in chaos. Under the personal leadership of Mr. Lin, the chairman of the group, all the staff of Changsha Bird Language Forest struggled to repair the cold and finally completed the task before the Spring Festival Golden Week.

6. At the beginning of 2005, the frost hit Yuelu Mountain again, and the Bird Language Forest suffered a second ice disaster and collapsed. But the ice disaster still didn't break everyone's morale. Under the leadership of Mr. Lin, the chairman of the group, the elites of Fuzhou, Chengdu and Wuhan branches were also transferred to Changsha to support the site. Everyone fought day and night on the construction site with amazing perseverance and tenacious fighting spirit, and everything paid off. At the end of April 2005, the second phase of the project was successfully completed. The bird language forest has returned to its old vitality. Over the years, Changsha Bird Language Forest has practiced popular science with practical actions. Through unremitting efforts, Changsha Niaoyulin was officially awarded the honorary title of "National Popular Science Education Base" by China Association for Science and Technology on June 5438+0 10, 2005.

7. In 20061October 30th 10, in the "Hunan Open Day of National Science Popularization Day" in the whole province, Bird Language Forest made outstanding performance and achieved remarkable results, and was rated as "excellent organization unit". On April 15, 2006, the unveiling ceremony of "National Popular Science Education Base" was held in Yuelu Mountain Bird Language Forest in Changsha. The atmosphere was grand, and leaders of Hunan Association for Science and Technology, Changsha Bureau of Landscape Architecture and friends from the press attended the ceremony. From June 5438 to February 2006, the urine fish forest in Changsha changed the previous way of steaming rice with electricity and cooking with gas, and all of them changed to cooking with big briquettes. This can save about 1.200 yuan per month and nearly 1.5 million yuan per year. This is a great breakthrough in cost saving.

8. In 2007 Bird Love Week, Yuelu Mountain Bird Language Forest in Changsha, together with Hunan Forestry Department and Changsha Forestry Bureau, organized four public welfare activities with the theme of loving birds and protecting them. Four major activities 1 The opening ceremony of the 26th Bird-loving Week in Hunan Province was launched. 2. Launch the first national bird skill competition; 3. Selection of birds in Hunan Province; 4. Create Hunan Bird-loving Week Forum. The four major activities lasted for half a year, affecting the whole country and receiving good publicity results.

9. At the beginning of 2008, Hunan suffered a rare snowstorm once in 50 years, which lasted for nearly 20 days, seriously damaging the bird language forest. Although active and effective measures were taken to deal with it, it still caused local damage and cracking of the protective net and the collapse of two side columns. After the accident, under the direct command of the chairman of the board of directors, the headquarters dispatched elite soldiers from various branches to join all the staff of Changsha Niaoyulin in the intense restoration work. After one and a half months' efforts, the restoration project of Bird Language Forest was completed at the end of February 2008. On March 3rd, Changsha Bird Language Forest reopened to the outside world, which was completed five days earlier than originally planned on March 8th. On March 27th, 2008, Deputy General Manager Zhou Canying went to Beijing to participate in the recording of CCTV's Happy Dictionary. This trip to Beijing, through the strong media of CCTV, played a very good publicity effect for Changsha Bird Language Forest, and improved the visibility and reputation of enterprises in a wider range of the country. In order to encourage employees to work actively and form a good atmosphere to catch up with their studies, Changsha Bird Language Forest began to implement employee assessment in March. On June 5438+05, every month, each department will report the list of 4 outstanding employees and commended employees, and the office will comprehensively evaluate them, and select 1 advanced employees and 2 commended employees, and give them some rewards. The implementation of this measure has improved the enthusiasm of employees to a certain extent. From April 6 to April 7, 2008, it was the 27th "Bird Love Week" in Hunan Province. The Yuelu Mountain Bird Language Forest in Changsha, together with Hunan Association for Science and Technology and Changsha Forestry Bureau, organized four public welfare activities with the theme of "Love Birds and Protect Birds". The four major activities are: 1, the opening ceremony of the 27th Bird-loving Week in Hunan Province, 2, the signature activity of "Protecting Wild Birds and Supporting Green Olympics", 3, the large-scale photo exhibition of "Protecting Dongting and Protecting Birds", and 4, the national mobilization of the Pet Olympics, which will set off the climax of the 2008 Olympic Games. On April 15, 2008, Hunan Satellite TV's "Go Forward" program was recorded in Changsha Bird Language Forest Ostrich Farm. "Go Forward" has always been a program with high ratings in the world. In the past two years, several live programs have been recorded in Changsha Bird Language Forest. This time, the star challenged the ostrich theme, which attracted a lot of people's attention and made the bird language forest achieve good publicity results. In order to enrich the people's holiday cultural life, Changsha Bird Language Forest specially introduced a group of monkeys and camels. On May 1 day, 2008, Camel Garden and Monkey Fun Garden were officially opened to the public, which became two new highlights of the park and attracted many tourists. On June 1 day, 2008, Swan Lake, a bird language forest in Changsha held a unique "children's fun fishing" activity. The activity attracted 20 families, including children who survived the Wenchuan earthquake in Sichuan. They catch fish with children in Hunan and feel the enthusiasm of Hunan people. This activity attracted many media reports. During the "June 1st" period, Changsha Bird Language Forest opened "Stone Mill Garden" and "Garden Waterwheel", where children learned about farm tools and experienced rural life in China in 1970s and 1980s. Adult friends also missed the past and returned to childhood. Friends, big and small, push waterwheels and treadmills with their own hands here to feel the comfort of rural life. In addition, the "June 1" Bird Language Forest also introduced snapping turtles. Known as the "underwater panda", this turtle is the largest freshwater turtle in the world. On June 8, 2008, on the fifth day of the fifth lunar month-Dragon Boat Festival, in order to celebrate the Dragon Boat Festival, Changsha Bird Language Forest held a "Happy Experience Dragon Boat Festival-Dumpling Contest". Tourists experienced the feeling of making zongzi by hand in the Bird Language Forest, and also tasted the taste of making jiaozi by themselves. This time, the container used to steam zongzi is a large iron pot with a diameter of 2 meters specially made by Bird Language Forest, which broke the Guinness World Record and became the focus of media attention. On July 2nd and 3rd, 2008, Changsha Bird Language Forest organized employees to carry out a collective outdoor activity in batches. Visit the "Dawei Mountain" in Liuyang, around Changsha, and spend two hours drifting in Dawei Mountain. This activity has improved the morale of employees and enhanced the cohesion of enterprises. In August, 2008, in order to enliven the bird atmosphere, the park introduced a number of golden roosters, magpies, starlings, parrots, red-billed gulls and black storks from Yunnan, Jiangxi, Xuzhou and Wuhan in August, September and10, which supplemented the bird resources to some extent. In September, 2008, the company sent its general manager, Comrade Wang Xianjun, to visit and study in Xinghu Wetland Park in Zhaoqing, Guangdong Province, and reached an agreement on the "marriage" of red-crowned cranes in the two places. At the same time, the leading comrades of Xinghu Wetland Park in Zhaoqing, Guangdong Province and Niaoyulin in Changsha also exchanged experiences in animal breeding and reproduction, which played a certain role in better work in the two places in the future. During the "Eleventh" Golden Week in 2008, Changsha Bird Language Forest invited Yuan Ping, the "king of ventriloquism" in China, to perform folk stunts. From September 29th to June 5th 10, Bird Language Forest arranged 7 performances every day. "King of Belly" and "King of Changing Face" presented more than 30 programs for tourists in the Bird Language Forest, such as ventriloquism whistling performance, five mice making lucky celebrations, grimacing for hegemony and stealing a mouse's face. Let the audience experience unprecedented magic and joy.

10, 2008 12, Changsha Bird Forest participated in the 2008 World Pet Exhibition held by Hunan Pet Association in Hunan Exhibition Hall. The world famous dog competition for three consecutive days attracted tens of thousands of people's attention, and the parrot and myna brought by the bird language forest became the highlight of the audience. Nearly 20,000 publicity materials were also distributed at the scene, paving the way for the New Year's Day publicity.

1 1, 65438+February 3, 20081,in order to welcome the arrival of the new year, the office organized employees to have a large barbecue in Changsha Botanical Garden. Activities take the form of resource exchange, which costs little, but is very colorful.

In 2008 12 and 12, Niaoyulin joined the "World Freedom" activity. Hubei Changxing Tianxia Culture Communication Co., Ltd. has carried out a lot of publicity for this event, and the conclusion of this agreement has improved the awareness of Changsha Bird Forest in the market outside the province.

In 2009 13 and 10, Bird Language Forest cooperated with Babe Bear Company and both parties reached an agreement. Babe Bear advertises for Niaoyu Forest in member magazines for free, and Niaoyu Forest gives back to their members with a 7.5% discount on the ticket price. This cooperation has achieved a win-win goal.

In June 14 and June 10, 2009, in order to prevent the ice and snow disasters from damaging the large network of Niaoyu Forest Park, Niaoyu Forest specially renovated the large network in the park. This transformation adopts the principle that the middle column and the side column can be lifted, which effectively avoids the damage of natural disasters to the net.

On June 5438+05 and April 1-7, 2009, Bird Language Forest, Hunan Provincial Forestry Department and Changsha Forestry Bureau jointly held a public welfare activity of Bird Love Week. Bird Language Forest specially planned an activity to find the provincial bird "Red-billed Acacia", which was carried out in 26 cities and counties in the province/KLOC-0, bringing the concept of loving and protecting birds to every corner of the province.

On June/KOOC-0/6 and April/KOOC-0/7, 2009, Changsha Bird Language Forest, Provincial Forestry Department and Municipal Forestry Bureau organized a group of bird-loving volunteers to go to Dawei Mountain in Liuyang to find the footprint of the provincial bird-"Acacia rubripes". This activity was strongly supported by Liuyang Municipal People's Government and Liuyang Forest Protection Station. At the same time, the purpose of further popularizing the bird language forest is achieved through the carrier of activities.

17. In order to further promote the activity of finding the footprint of the provincial bird "Acacia mangroves" and attract tourists to visit the Bird Language Forest, Changsha Bird Language Forest opened the largest static viewing area of Acacia mangroves in the province during May Day, with an area of more than 600 square meters and rich vegetation. 2,000 acacia mangroves were introduced from the Dawei Mountain National Forest Park in Liuyang, which saved the opening of the bird static viewing area.

18, during the Dragon Boat Festival, Changsha Bird Language Forest launched a series of activities such as "Touching the No.1 Zongzi Competition", "Qi Xin Joining Hands to Push the Mill" and "Free Experience with 498 RMB Photo Card", which attracted many media reports and achieved the purpose of further promoting Bird Language Forest.

19 On the eve of June 1st, Changsha Municipal People's Government announced that six parks in Changsha were free on June 1 day, and Yuelu Mountain was among them. This exciting news cheered the staff of Changsha Bird Language Forest, and Yuelu Mountain will bring more opportunities for Bird Language Forest. In the future, marketing, publicity planning and internal management will be strengthened to lay a solid foundation for the longer-term development of Bird Language Forest.

20. In order to welcome Children's Day on June 1st, Changsha Bird Language Forest specially introduced the "chameleon". On June 1 day, Swan Lake, a bird language forest, held a "fun touch loach" competition, which made children experience the fun that can only be experienced in rural areas and attracted many children to sign up. The news media also reported this activity in an all-round way.

Since October and July of 265438/kloc-0, the temperature in Changsha has been rising continuously, and heat waves have hit people everywhere in the streets. In order to prevent birds from heatstroke, the bird language forest breeding class has taken a series of measures, giving them three cold baths every day. At the same time, pay close attention to the ventilation of the bird's nest, adopt isolated feeding, reduce the feeding density, and achieve the effect of heatstroke prevention and cooling. At the same time, Changsha Bird Language Forest and major media reported on heatstroke prevention and cooling, which aroused the general public's attention to birds and attracted the public to visit the Bird Language Forest.

22. In order to welcome the Eleventh Holiday, on July 15, Changsha Bird Language Forest Office held a marketing planning seminar for the Eleventh Golden Week, and prepared to hold the first Bird Culture and Art Festival in Hunan Province in cooperation with the media. This project is under discussion. It is expected that at the beginning of August, the two sides will reach a cooperation agreement to promote the Golden Week in advance, so as to achieve a double harvest of social and economic benefits of the Bird Language Forest in the Eleventh Golden Week. 23. At the beginning of August, two employees of the company's general department offered to resign. In order to stabilize the staff and ensure the normal development of the work, Bird Language Forest Office went to Changsha Human Resources Market to recruit staff. After rounds of screening and interviews, it has recruited satisfactory employees. After training, the new employees successfully took up their posts.

As a national popular science education base, Changsha Niaoyulin actively cooperated with China Association for Science and Technology and Provincial Association for Science and Technology in August, and the office participated in the lecture on popular science knowledge of "Protecting Wild Birds and Building a Green Home Together". This activity made people know more about the current situation of birds in our province, and made the awareness of loving and protecting birds deeply rooted in people's hearts.

24. In order to welcome the Golden Week of the 11th National Day and present wonderful and unique programs for tourists during the Golden Week to attract them to visit the Bird Language Forest, the Bird Language Forest Office decided to introduce a unique fish tank in Qianmen Square for tourists to watch. At the same time, Wuhan famous acrobatic troupe was invited to perform bird acrobatics in the park on National Day, so as to promote the publicity work in the early Golden Week.

25. September 28th this year is the anniversary of the opening of Changsha Bird Language Forest 10. In order to welcome this day, Changsha Bird Language Forest decorated the office and external walls. The art festival welcomes the 10th anniversary and the National Day Golden Week with a brand-new look.

26. On the traditional Valentine's Day "Qixi Festival", Changsha Bird Language Forest built a beautiful magpie bridge in the central square and held the activity of "Couples Meet at Magpie Bridge". Through this activity, couples can experience the true meaning of love, share weal and woe, and also experience the hardships and sweetness on the road of love and marriage. The "Qixi Festival" was a great success, which attracted many media reports and achieved good publicity results for the company.