Wedding photography business plan

With the continuous improvement of people's living standards, people's requirements for marriage are getting higher and higher. Any newly married couple wants their wedding to be warm, romantic and unforgettable. How does the wedding photography shop do it? What do I need to prepare to open a wedding photography shop? I have compiled a business plan about wedding photography for you, I hope you like it!

Wedding photography business plan 1 Abstract:

This project plans to open a camera photography studio named "Leaving Memories", and its business scope mainly includes: DV shooting for graduation anniversary, MTV shooting and production, DVD disc burning, evening party recording of secondary colleges, electronic photo album production, camera rental, etc. (on campus only); Wedding shooting and production, etc. (off campus). This studio mainly faces the teachers and students of the whole school. I hope this studio can leave good memories for teachers and students.

After four long years in college, you will feel short, busy or carefree. Did you leave some indelible memories for yourself? Those familiar faces around you will leave you one day Why not record your happy time now? When it is thousands of miles away, you can also take out this memory and reflect on this wonderful time in college.

Since the start of this studio needs the support of equipment, I hope the school can provide 3 digital cameras, 2 small DV cameras and a professional camera. There are many students on campus. As long as publicity is done well, I believe there will be good development prospects.

First, an overview of entrepreneurial projects

Project Name: Leaving Memory Studio

Business scope: DV shooting on graduation anniversary, MTV shooting and production, DVD disc burning, second-level college party recording, electronic photo album production, camera rental, etc. (schools only); Wedding shooting and production, etc. (off campus). Photography: classes, dormitories, couples, individuals, etc. , as well as the assistance and production of MV, and the production of personal VCR. Customize your own unique memories for you.

Project investment: The required equipment includes: 3 digital cameras, 2 small DV cameras, a professional camera, a tripod, a safety cabinet, a computer, etc. The initial investment is 80,000 yuan.

Location: there can be a studio in the east and west areas, mainly facing the east area.

Project outline: What our school lacks is a photography studio for all teachers and students, which has always been simply recording various activities for schools or secondary colleges. While ignoring most students, this is a vacancy. What is an alma mater? That is, you can complain thousands of times a day, but you are not allowed to say no, because there are our respected teachers, our good playmates, our familiar environment and our profound commemoration.

Type: service type

Second, the development prospects

I have always wanted to record my daily life, and I believe many students think so, too. There are more than 15000 full-time college students in the school, but many students just use their mobile phones to record those good memories. If there are suitable conditions, I believe they will choose a better way to record the wonderful time of four years in college. As long as the price is reasonable, you should be able to win the patronage of your classmates. Because it faces all teachers and students, it has great development potential and broad prospects! Every secondary college holds many activities every year, which can not only promote the school, but also bring some income to the studio; There are about 6 thousand graduates every year, and leave some souvenirs for themselves after graduation; Off-campus wedding photography can also earn a certain income for the studio.

Third, the store profile

Our store is mainly aimed at college students, teachers and off-campus weddings. The business area is about 60 square meters. Mainly provide: DV shooting on graduation anniversary, MTV shooting and production, DVD disc burning, second-level college party recording, electronic photo album production, camera rental and so on. (on campus only); Wedding shooting and production, etc. (off campus). Because the machinery and equipment are expensive, it is necessary to buy a safe and install a camera to ensure the property safety of the studio.

Fourth, business strategy.

4. 1 advertising

Before our store opens, we should advertise. Because the main customer base is aimed at students, the speed and breadth of information transmission between students are great, so we don't need to spend too much effort on publicity, just simply advertise in the form of leaflets or multimedia. However, when promoting, we should first do some works with members or shoot them on the spot.

Pre-publicity: large-scale, high-intensity, large investment. Mainly through the distribution of leaflets for publicity, leaflets should mainly highlight the characteristics of our store and preferential activities during the opening period. Create your own unique memories.

Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. You can participate in the activities of student associations and cooperate with some associations to help them publicize and improve the influence of the studio. This is a win-win cooperation, which will promote the work of both sides to some extent. It can be said that the later stage is to keep some old customers and get on well with various societies.

4.2 Service functions

Without good service, no store can survive for a long time. The problem behind the service is actually the attitude of employees. Only by satisfying customers can we achieve good benefits. Therefore, it is necessary to train employees, and at the same time, stores should formulate detailed standards for implementation, supervision and assessment. Only in this way can we provide customers with good service and satisfactory works. And our service feature is to reflect the specialty from the nuances, imagine from the customer's standpoint, understand and provide the real needs of customers in time, and create personal works.

Introduce some preferential activities to attract more tourists. Forms of preferential treatment and preferential treatment for the collective. Personal works can be introduced to the four major media of the school for publicity through our shop.

4.3 Pricing Strategy

On-campus and off-campus are different, and many students consider economic factors the most. Therefore, the price should be cheaper than that outside the school, so that it can be accepted by students. Here are some prices:

Graduation album 150 yuan

Party video 200 yuan (professional camera 300 yuan)

Burn a 4-dollar DVD.

In memory of 80 yuan

MV Shooting 120 yuan

Off-campus wedding photography 120 yuan and so on.

These are just preliminary pricing. Before implementation, we should make a specific investigation and find a suitable price point. While ensuring customer acceptance, it can bring some benefits. After all, the equipment cost is high, and it is planned to earn back the cost within three years. When our store has a certain amount of savings, we can continue to reduce prices to meet the needs of more students.

4.4 Long-term planning analysis

The market economy is developing rapidly, changing and dynamic. We should look at the development of an enterprise from a long-term perspective, so as to analyze and make a long-term plan according to PDCA cycle (that is, pdsa), summarize the overall situation of each stage of operation and make the next plan. This is a ladder-shaped development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations, and gradually build our own brands and face the society. Our store also requires students with strong professional skills to join us, which can provide students with work-study programs and cultivate their technical operation ability. Small profits but quick turnover, I think it is feasible to reduce the price as long as the profit of our store is guaranteed. It can also provide some students with places to exercise.

Verb (abbreviation for verb) manages structure

Store manager 1 photographer, 3 post-production interns.

In addition, it should be emphasized that the comprehensive ability of the personnel is strong, and they can complete the work independently or in cooperation with each other. Our shop pays attention to the cooperation between people, and everyone exchanges experiences and makes progress together. Training interns while working as a backup resource to expand the strength of our store.

Although the division of labor is different, we should try our best to make every member have a responsible attitude towards our store. Every member is a part of this small family, and this cohesion is very important to our store. I think such a group will grow only if there is deep friendship and dedication between people.

Analysis on the development of intransitive verbs market

6. 1 market analysis

First of all, we need to conduct market research and consider the feasibility of this plan by combining various factors. We can survey students of different grades in groups to find out whether they want our business in this field, the acceptable price, the requirements for works and so on. Comprehensive factors, formulate a detailed operation plan, control the price within a certain range and meet the needs of customers.

The source of tourists is not a problem for us, but the biggest constraint on the development of our store is the personal ability of the staff. In addition, such as the formulation of prices and the improvement of equipment, these are all factors that restrict development. In different periods, we should make corresponding plans to keep our stores growing steadily.

6.2 Advantages and disadvantages analysis:

Advantages: The biggest advantage of running this store is that we are facing all the teachers and students, especially the students. Create your own memories! This slogan can also attract some students who like photography and video recording. We are different from the four traditional media in our school, not only do school propaganda work, but also win-win for our school. For some excellent works, you can put them on the school portal for publicity after obtaining the consent of your classmates. And the price advantage allows many students to choose us.

Disadvantages: Due to the initial stage, the store is small in scale and limited in human resources and services. The competition inside and outside the campus is also fierce, so there are still many disadvantages; On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation is less than the summer vacation.

6.3 Analysis of possible events:

For our store, the most precious thing is the health of employees and the safety of machinery and equipment. If you don't have a healthy body, you can't finish your work smoothly, and you can't best achieve customer satisfaction. Therefore, members are required to exercise regularly. In order to prevent some equipment from being stolen, cameras should be installed in shops. The school has also set up a security association, hoping that the school can strengthen the security work of college students' entrepreneurial street. Wages are distributed according to work, and you can get a basic salary for more work. The number of holiday tourists will be reduced a lot, and we can mainly do some editing work or take a vacation.

Seven. Risk and avoidance

7. 1 external risks

There are four major media in the school, and many people have good abilities. As a school-level propaganda media, it has great advantages. Undeniably, the video center of the College of Literature and Media has abundant human and material resources. These are big competitors.

7.2 Internal risks

Media is a relatively high-tech industry, which requires high technical skills of personnel, especially video production. When a TV reporter goes to collect news, I definitely hope that the reporter's comprehensive ability is strong enough, at least he can finish the whole process of video production independently. This requires the comprehensive ability of personnel to be strong. For most students, there are some problems such as loose internal management and low quality of service personnel. How to establish modern enterprise system, improve enterprise management mechanism and strengthen internal management of enterprises is related to the survival and success of enterprises. I always think this is the biggest risk. Revolutionary fortresses are all broken from the inside. If the internal risks can be minimized, I believe that through the joint efforts of all members, the external risks will be reduced accordingly.

7.3 Countermeasures and insurance measures

Entrepreneurship must face some bumps. Since we can't escape, we will gladly accept it. Only tempered enterprises can go further. Many of the above risks will be encountered, but some of them are beyond our estimation. Faced with these setbacks, we have a lot to do. First of all, we should cultivate excellent technical talents and complete the normal work of our shop; Help schools actively publicize; Keep good relations with various associations in the school and gain their support and trust; After achieving certain results, my suggestion is to increase equipment and create a more comfortable environment for members; Taking off-campus wedding photography is also to increase entrepreneurial income and exercise membership ability; Finally, to expand the business scope, we can appropriately increase the production of some certificates and the photo posting business that many students like.

Of course, the safest measure is to buy insurance. The equipment is very expensive. If theft happens, it will be almost a devastating blow to our store. Buying insurance can reduce a lot of risks, and deduct a part of the annual profit as insurance. Gymnastics is as follows: Insurance and legal fitness center insurance will be purchased through China Ping An Insurance Company. Asset insurance will cover the actual market value of fixed assets and private assets, and business accident insurance will guarantee compensation. Loss of fixed cash inflow caused by unexpected closure. In order to prevent legal proceedings caused by accidents that damage the interests of members and customers, we will also buy general liability insurance. Of course, managers will take relevant preventive measures, such as providing appropriate guidance and giving necessary warnings. The legal affairs of the center are handled by experienced law firms.

Wedding Photography Business Plan 2 I. Market Evaluation of the Project

According to Yu Minqing, director of the Family Planning Commission of Yantai City, Yantai City currently administers 12 county-level cities, 10 administrative counties and a high-tech development zone with a population of 6.46 million. In 2002, the birth rate was 0. 44%, the number of newborns reached 2. 80 thousand people. According to? Constant? According to the principle of statistics, children are defined by the age of O O-14, totaling 420,000. Assuming that half of the children take pictures, the annual consumption of each person is calculated as 100 yuan. The annual market value of children's photography in Yantai area is about 2100000, of which Yantai has a population of about 700000. There are 3080 theoretical newborns each year, and the total number of children is 4. 620 thousand people. Similarly, assuming that half of the children take pictures, the annual consumption of each person is calculated by 300 yuan, and the annual market value of children's photography in Yantai is about 7 million yuan. At present, there are about 14 children's photography shops in the urban area, and the total annual sales do not exceed 4.2 million yuan. According to the above conservative estimate of market value, Yantai's children's photography market still has a lot of room for development, at least the business should be good.

Second, the project operation mode

There are dozens of large and small children's photo studios in Yantai, with different styles and prices, which gives different classes of consumers different choices, including styles and prices. But in general, consumers' demand for children's photography is not only the quality and price of shooting, but also the all-round demand for service concept, shooting style and studio grade. In view of different consumer needs, as a new photo studio, we should first position ourselves at what height to serve those consumer groups, so as to grasp our future development direction, constantly improve ourselves and meet the needs of every consumer. Although the professional children's photo studio in Yantai has developed for nearly ten years, there are still many more professional problems that make the development of children's photo studio come for a time. Bottleneck? Today, Sunflower Children's Photography Co., Ltd. started after summing up the experience and lessons of predecessors and exploring the development prospect and demand of Yantai Children's Studio. Our advantage is obvious.

Third, the initial capital investment of the project.

Sunflower children's photography is estimated to have an initial investment of about 1 10,000 from the aspects of rent, decoration, equipment, salary, joining fee, working capital, etc. The company has a scale of 400 square meters.

Four. Description and number of project positions

The company employs about 15 people. As the first employees who contact customers, stores need stewardess-like service attitude, persistent sales concept, flexible thinking and independent problem solving. To guide your sister, you need an angelic smile. You can walk into them with the children? Kingdom? Guide them to leave the best memories! Photographers and designers are the key to the studio. They should not only have a unique style of shooting and restoration, but also have a good understanding and communication with consumers, and combine their own style with consumers' ideas in order to shoot films that satisfy consumers. The manager is in charge of the whole studio. He should not only know the process of each department of the studio like the back of his hand, but also have all the quality requirements of all the employees above, even more proficient than the employees. Only in this way can he communicate well with everyone and solve problems.

Verb (abbreviation of verb) project financial analysis and forecast

1, Yantai local children's photography industry workshop has a strong atmosphere. Due to the lack of corresponding intermediary organizations, it will undoubtedly be regarded as indecent to visit the photo studio uninvited. According to the comrades of Yantai Women's Federation and Family Planning Office, for many years, no children's photography enterprise has taken the initiative to contact the work, nor has it requested to undertake public welfare activities conducive to the happy growth of children. This explains it from the side? Is it safe? Considering the bankruptcy, the ending can only be that the enterprise closes itself. We don't do unnecessary publicity, but invest all our money in the real things that customers get, so that customers can take the initiative to get to know us. While doing recreational activities, we don't forget public welfare undertakings, which not only contributes to the society, but also allows the society to do the best publicity for us. For example, the selection activities of Expo ambassadors include 10,000 meters signing the Expo, charity bazaar, parent-child interaction and so on.

2、? Poor management? Maybe this is the secret to making it easier for everyone to do business. Yantai city? Medium grade? There are many children's photography shops, as China said in rhetoric? Tautology? . Due to the convergence of services and similar prices, everyone is struggling.

The author got leaflets with extremely similar forms from two children's photography enterprises. In addition to the professional ethics of the plagiarists, the basic reason may be that the service models of the two companies converge, the photography styles are similar, and the target consumers are highly consistent. As I said before, we must first position ourselves at a high level. At present, most of Yantai's children's photography market is all-inclusive, while Sunflower Children's Photography Co., Ltd. has its own unique artistic shooting style, such as Beijing opera costumes, which is positioned in a high-end route and staggered from other photo studios (except for necessary public welfare activities). And our service requirement is to make customers feel? By plane? That feeling!

3. Most of the photo studio products in Yantai are not assembly line products, and the price changes frequently. Sunflower children's photography as a high-end professional children's studio, there is no low discount, because we are a brand. Even if we do activities, our products will not be discounted at ultra-low prices while ensuring high quality (except for public welfare activities).

After various investigations, another serious problem common in all photo studios in Yantai is the absence of managers, which is the main reason for the development of children's photography industry? Bottleneck? . The so-called absence does not mean that the manager is not in the store, but that the manager himself does not know enough about his industry, including the above-mentioned problems. Sunflower children's photography is one of the advantages of joining Qingdao Sunflower, which is personally directed by director Deng Zi.

Seven, entrepreneurs should have the conditions.

Optimistic, positive and persistent

Eight. Possible risks and countermeasures of the project

1. As an independent entertainment service category, children's photo studio has been in operation for 10 years. Its positioning strategy has not been fully exerted, and the homogenization of products and services is quite serious, which has caused confusion to customers. It is difficult to find a children's photo studio suitable for their own consumption among many brands, and it is even more difficult to meet the spiritual needs of customers. Therefore, the vision of realizing brand premium without category division and differentiated management can only be wishful thinking. The simple way is to investigate the satisfaction of children's photo studio customers with the same investment to find differentiation. Now that we have done this, we will position ourselves!

2. Lagging corporate culture is the weak link in the value chain competition of children's photo studio, which has formed the bottleneck of the development of this industry. Children's photo studios that occasionally do corporate culture are difficult to reach an understanding with customers, and it is even more difficult to be used as a powerful negotiation tool when cooperating with horizontal alliances. As we all know, the customer's choice of consumption actually recognizes the position of the brand's corporate culture in his mind. Therefore, we should establish the fulcrum of our corporate culture before marketing. The establishment of enterprise culture needs to meet the requirements of three levels: first, the personal example of enterprise leaders; Second, effective communication at all levels of the enterprise; The third is to form the habit of employees.

3. Isn't the studio survival method to pursue the diversification of products and the broadness of service content? Obviously, the brand has done it? Addition? It is difficult to compete with the market, but how to do it? Subtraction? , streamline business projects. Adapting to the current situation with Mao Zedong's strategic thought-defeating the enemy with local superior forces. Or wait until you are strong, then do it? Addition? The steps of enterprise development are survival, management, talents and culture.

4. What is the essence of a brand? Dislocation? Management and surprise are not the best tactics for brands. You can use frequent public welfare activities for entertainment marketing to realize eyeball economy, and you can also participate in inducing consumption to realize attention economy. Because the brand is not a? Once? What is needed behind the concept and brand spirit is loyalty and formation? Loyalty? The psychological basis is constant expectation, but only? Unexpected surprise? In order to generate sustained expectations, this requires that all our strategies must start from? Dislocation? -Breaking each other's expectations.-At first, this is the concept of delivered value theory.

& gt& gt& gt More exciting next page? Wedding photography business plan?