Model essay on summary of marketing activities

In the past year, the department has carried a lot, some are overjoyed and some are pending, but they are all worth going down in history. On the basis of inheriting our excellent word-of-mouth marketing promotion, we have developed a brand-new promotion method based on network marketing. Now we will summarize the marketing work for one year:

The first is the wide application of traditional word-of-mouth marketing in our department. Because our country is a relational society, the information of a product often spreads quickly through the communication between relatives and friends. On the day when a student reports to our department, we will ask him from which channel he learned about the small language training in our college. Quite a few people were recommended by their parents or friends. When we communicate with students, we will also choose representative people to carry out appropriate word-of-mouth marketing. For example, most of the parents of students in Russian elementary classes work in Yabao Road, and we will try our best to choose such students for word-of-mouth marketing.

Second, the correct market positioning, let us take fewer detours in marketing and publicity, so as to realize the utilization of limited resources. First of all, we should establish the target group, the age of study in this department and the purpose of study. After investigation, it is confirmed that there are many post-90s students in Russian basic classes, and students in Japanese full-time classes study abroad.

1, after initial positioning, it needs to be marketed on the Internet. Because of our limited resources, we adopted a marketing method that everyone likes. Qq is widely used as a chat tool in China. In order to have a deeper understanding of students' situation, all classes have established qq groups, so that students and I can have a communication platform and work more effectively. At the same time, through this way of online communication, we can get closer to students. Increase mutual trust. For example, if you distribute leaflets, many people have resistance and think that small advertisements are not credible, but after everyone is familiar with qq tools, they will still promote you wholeheartedly.

2. Through the promotion of blogs, blogs have won people's hearts at an incredible speed, from celebrities to grassroots, from academic leaders to cutting-edge figures. This is also the most prudent marketing method to expand the popularity and influence of our department through the number of clicks on blogs. So far, the popular blog is Sina blog, so I have set up blogs on Sina one after another, and put the introduction of the college in the clearest way to attract the attention of the audience. Increase click-through rate and popularity by visiting celebrities' blogs, news, comments and other people's blogs.

In view of the particularity of Arabic, many people study Arabic, so I set up a blog in the Arabic forum. Mainly publicity and marketing colleges.

3. Post Bar Baidu Post Bar is a Chinese community, but advertising is basically prohibited, so if this is an obstacle to marketing, you can only post in Japanese forums, Korean forums and other small language forums. Insist on checking the new trends and replies in the forum every morning, and answer their questions patiently and meticulously.

Then posting in the forum of our college, posting in the name of outsiders, who is in charge of ups and downs, mainly the popularization of minority language knowledge, will interest people who browse posts and help them learn.

extreme

Looking back on the sales process of XX years, I have experienced many things and things that I have not touched. I have seen many things that I have never seen before; It seems that from the beginning, everything brought by the New Year is a new development and new requirements, which are in front of my eyes. I can only choose to hold my head high.

Generally speaking, this year has made great progress for me; Both the negotiation with customers and the contact between sales experience and new customers are constantly improving.

1, Africa: If we separate the South African market, our African market is still not ideal; At present, the sales areas are still concentrated in Egypt and Tunisia. Three companies have established trade relations, and only two have sales contacts in XX. A big customer in Egypt cancelled an order of about $300,000, because the payment method could not be agreed. However, the trade volume of another customer in Egypt increased from 1 10,000 dollars last year to nearly 70,000 dollars; The trade volume of Tunisia customers has also increased from more than 6,000 last year to 10,000 US dollars; With the maturity and quality improvement of our products in the market, we firmly believe that we can occupy a larger share in the North African market;

2. South Africa region: At present, there are 5 customers in the South African market, xxx company is responsible for managing the sales region, and our company supervises it; At present, the main area is Johannesburg, and then there is a customer in Durban and Cape Town. At present, the leading sales product is brake cylinder; Sales increased from less than $80,000 last year to more than $6.5438+$800,000 this year; It is estimated that the annual sales in XX will reach $280,000 and will challenge $300,000.

3. Middle East market: customers in the Middle East (UAE, Iran, Israel) who have traded with each other within XX years * * 1 1 customers; In XX, the company's product sales were more than 50,000 US dollars, and the outsourcing product sales were more than 654.38+200,000 US dollars, both higher than last year's output value. With the continuous expansion of the Iranian market, our Kia pride master cylinder and slave cylinder will enter the market with main products, and strive to expand the market share of Japanese car series products in Dubai and neighboring countries in the Middle East through next year's exhibition or visit;

4. Eastern Europe: At present, Russian market is still blank. Due to national policies, tariffs, freight and other issues, how to further reduce product costs and improve price competitiveness is the primary problem for us to enter the Russian market; A bit of a crisis market is Lithuania. Due to the price problem, we had a disagreement with a big customer during shipment. If XX can successfully solve the price problem, the sales share will be maintained or increased. Poland is a better market for Eastern Europe. Although there are only two customers at present, it is estimated that the sales in XX will reach $6.5438+0.8 million (mainly from Kamas outsourcing). Turkey is another market in Eastern Europe. Although there are not as many customers trading with our company in XX years as before, the market prospect is still good, especially the locking of big customers and the promotion of small customers, which is expected to make our products have greater development in this area.

5. Western Europe: The Italian and German markets developed steadily in XX, hoping to win more customers and larger market share through the scale of new factory buildings and brand promotion such as exhibitions and visits; There is only one customer in the British market at present, but due to the problems of booster and silicone oil clutch pump, the trade volume this year is not only average, but also the return of booster has caused great losses to me. In addition, after XX years of understanding of the western European market, it is found that the market requires high quality and moderate price. There are many new cars in Spain and France, and even if new products are developed, the market sustainability is not high. Based on this, I personally think that how to lock in key customers has become the primary task in the western European market strategy, such as Italy's lpr. If our products can meet their performance requirements, we must fully cooperate with customers, take the lead in occupying market share from the perspective of long-term interests, and then promote price increases;