Where is the training institution for advertising planning in Guangzhou?

"Picture" usually refers to "TV advertising picture", not the picture in graphic design.

"TV advertising picture" refers to the photographic composition of each advertisement in TV advertising.

It is not only the name of a single shot image and instant image, but also the name of the whole TV advertising image. Television advertising pictures are sent by electrical signals reflecting images, which attract the audience's vision.

"Shot" also refers to "TV advertising shot", which is a technical term and can be classified according to different standards:

1. According to the visual field displayed in the picture frame, it can be divided into: distant shot, panoramic shot, middle shot, close shot and close shot.

2. According to the angle between the camera and the subject, it can be divided into elevation lens, depression lens, head-up lens and vertex lens.

3. According to the motion of the camera, it can be divided into fixed lens, panning lens, moving lens, push-pull lens and zoom lens.

4. According to the length of the lens, it is divided into: long lens, short lens, flash lens, etc.

"Advertising words" refer to the language used to describe advertising products in TV advertisements. Such as product features, name, application, benefits, benefits, comparison, distribution point, enterprise name, advertising language, etc. , generally in the form of narration, or in the form of subtitles. Note: advertising words and narration are not the same thing. The narration may not be advertising words, but advertising words are included in the narration. For example, the narration of a movie may have nothing to do with the advertising words.