What does the print advertisement include?

Question 1: What are the traditional media for print advertising? Newspapers and magazines, direct mail leaflets, POP (point of sale advertisement), DM posters, outdoor billboards, clips, X stairs, * * *, KT board, X braces, Yi Labao. . .

Emerging: Building TV (of course, video can also be used), body advertising, hot air balloon advertising light box

There are also printed advertisements on the sellers' various gifts, such as calendars, ashtrays and key chains. Most of them are LOGO.

Question 2: What is print advertisement? Including those kinds! The appeal point of advertisers. In addition to inspiration, the quality of graphic design is more important to accurately express complaints and meet the needs of business. Print advertising, if defined from the concept of space, generally refers to the existing advertisements of various advertising media that convey visual information in two dimensions: length and width; If defined from the mode of production, it can be divided into three forms: printing, non-printing and photoelectric; If defined from the place of use, it can be divided into three forms: outdoor, indoor and portable; From the design point of view, it includes elements such as copywriting, graphics, lines, colors and arrangement. Print advertising has become one of the main means of advertising because it conveys simple and clear information and can instantly grasp people's hearts. Print advertising design needs centralized and symbolic means of expression in its creation. An excellent print advertisement design is full of the freshness of the times, and has a unique expression and feeling in design. Whether the advertising design is excellent or not plays a key role in the accuracy of advertising visual communication information, and the deepening and visualization of advertising planning is an indispensable and important link in advertising activities. The ultimate goal of advertising is to pursue advertising effect, and the key to advertising effect lies in the success or failure of advertising design.

Question 3: What does graphic design include? Graphic design should be comprehensive, and every broken content should be in place. The courses offered by graphic design now should mainly include the following courses. Graphic creative courses, graphic processing courses, text design courses, layout design courses, poster design courses, advertising creative courses, VI design courses, packaging design courses, advertising project planning, photography design courses, advertising title design, graphic training courses. Advertising project planning: through the introduction of business cases and project learning, let students master the process of graphic design and the practical problems and corresponding solutions in all aspects of project planning, quotation, design, production and advertising copy. Photography Design Course: Now is the era of pictures flooding. In order to make customers remember the products and increase the sales quota of enterprises, we must work hard on promotion to improve the exquisiteness of products and the artistry of overall publicity. It all depends on photography. Packaging design course: through the study of packaging design, master packaging design skills, printing technology and printing technology skillfully. The development of packaging design, the development trend of packaging design, the stimulation of packaging design, and the explanation of packaging design examples are just applications. VI design course: master and understand the definition, application scope, design process and classification of LOGO. In graphic design, the whole set of VI design and logo design of enterprise publicity materials are two lectures, namely logo design method, logo design technique, VI design method, VI design basic part and VI design application part. Graphic design is not only simple words, but also contains too much professional knowledge. Chongqing Capital Art and Design School is a professional graphic design school in Chongqing. Since its establishment, it has enjoyed a good reputation. Want to know more about graphic design, go to Chongqing Capital Art and Design School.

Question 4: What print advertisements are there in life? What kinds of print advertisements are introduced in detail?

1, magazine advertising design

Magazine advertising design has three characteristics: object selectivity, excellent printing quality and diversity of expression forms. The design content includes: cover, inner page and inner page. General dimensions are 8K, 16K and 32K. Magazine advertising is better than print advertising.

What kinds of print advertisements are introduced in detail?

2. Newspaper advertising design

Newspaper advertising design has two characteristics: the continuity of time and content and the economy of advertising expenses. Generally applicable to exhibitions, exhibitions, labor services, celebrations, shipments, notifications, recruitment, etc. However, newspaper advertising design needs to pay attention to: 1, with clear center and concise text. 2. Reduce image details. 3. Coherence of advertising content.

What kinds of print advertisements are introduced in detail?

3. Book binding design

Book binding design mainly includes letter sleeve, cover, cover, ring lining, title page, inner page and so on. Contents include: table of contents, copyright pages, page numbers and headers, layout design and illustrations on inner pages. In addition, we should pay attention to the accurate positioning of books, such as classical books: concise, atmospheric, solemn and elegant, and strengthen the bookish spirit; Literary books: rich and varied; Theoretical monograph: clear hierarchy and strict sense of order; Computer books: practical, targeted, reflecting the sense of science and technology, modernity and so on.

What kinds of print advertisements are introduced in detail?

4. Poster design

Poster design is characterized by large screen, strong farsightedness and high artistry. Its contents can be divided into: culture, public welfare and commodities. The design requirement is to pay attention to the three elements of design, which are novel and creative, and the words are concise and vivid.

What kinds of print advertisements are introduced in detail?

5. Packaging design [1]

Packaging design has different classifications from different angles, which can be divided into three types according to forms: packaging, inner packaging and outer packaging. Materials are divided into: paper, cartons, wooden cases, ceramics, glass containers, plastic films, cloth bags, metals, natural materials and other packaging. From the design point of view, it can be divided into industrial packaging and commercial packaging. Packaging forms are divided into: sealed type, drawer type, portable type and handbag type.

What kinds of print advertisements are introduced in detail?

6, publicity card design (mail advertising, direct mail advertising)

The billboard is targeted and independent. Design materials: paper (coated paper, cardboard, cellophane, etc. ), format (32K, 24K, 16K, 8K), folding: parallel folding and vertical folding.

According to the different purposes of publicity cards, they can be divided into three categories:

Publicity cards (leaflets, leaflets, postcards, New Year cards, enterprise introduction cards, sales letters, etc.). ) used for tips, event introductions, corporate publicity, etc.

Samples (brochures, product catalogs, corporate publications, picture books, etc.). ) is used to display products. Content: Preface, the speech of the factory director or manager, the introduction of various departments, various products, achievements, future prospects, services, etc. , in order to establish an image.

Description: Introduce the performance, structure, composition, quality, use and precautions of the product.

Question 5: What does graphic design contain? 5 mark 1. Logo design: the classification of logo, the function, category and characteristics of logo, the design idea, expression method and combination form of logo, the basic principles of logo design, and the difference between trademark and logo.

2. Mascot design: mascot design standards, creativity, materials, brand understanding and color application.

3. art font design: Font classification, writing rules and changing rules of artistic fonts, art font design principle, art font design method and standard fonts.

4. Exhibition board design: the foundation, layout elements, creative design expressions, advertising design process and print advertising production techniques of creative design of print advertisements.

5. Logo design: outdoor advertising theory knowledge, advantages and disadvantages of outdoor media, outdoor advertising production methods.

6. ID card design: color psychological reaction of graphic design, ID card size and design considerations.

7. Business card design: the use of color in graphic design, the size of business cards, and the characteristics of making business cards in different industries.

8. leaflet design: the application of layout composition in graphic design, the principle of layout composition, the form of layout composition, and the production of cover and inner page.

9.X-frame design: inkjet knowledge, the difference between inkjet and * * *, the requirements for inkjet and * * * image output, how to make the inkjet picture color neutral, the selection of inkjet materials, and picture synthesis.

10. storefront door head design: points for attention in door head design of different storefronts and selection of door head materials.

1 1. album design: the basic knowledge of binding design, the essential elements of binding design, the dimensions and specifications of binding design, the contents and functions of binding and binding design.

12. commercial poster design: basic knowledge of poster design, poster design content, poster expression, poster design criteria, poster composition, poster font arrangement and poster specifications.

13. Design of enterprise identification system (VI):

Basic knowledge, the concrete composition of CIS, the significance of excellent VI to enterprises, the basic principles of VI design, and the process of VI design.

14. newspaper advertising design: the basic knowledge of newspaper advertising design, the layout design of newspaper draft, and the main points of newspaper draft design.

15. packaging design: overview of packaging design, general process of packaging design, packaging design scheme, basic composition of packaging design and packaging form.

16. Comprehensive advertising design: space advertising layout, renderings design and body advertising design.

Question 6: What graphic design covers a wide range? I wonder what you want to know.

At present, common graphic design projects can be classified into ten categories:

Web page design ※

"Web Design" consists of two parts: static page design and background technology. The biggest difference between it and the traditional graphic design project is that the form finally presented to the public is not realized by printing technology, but by computer screen and multimedia. For the current graphic designers, the static page design of web pages is an essential basic quality, and the background technology is often completed with the cooperation of relevant technicians.

Packaging design ※

The so-called "packaging" refers to the general name of containers, materials and auxiliary materials used in circulation to protect commodities, facilitate storage and transportation, promote sales and facilitate use, and also refers to the business activities in which certain technical methods are applied in the process of using containers, materials and auxiliary materials to achieve the above objectives. "Packaging design" is the modeling, structural design, information transmission and decorative design of containers, materials and accessories from the perspectives of protecting goods, facilitating storage and transportation, promoting sales and convenient use, so as to beautify life and create value.

DM ad design ※

"DM" is the abbreviation of "direct mail". Refers to the advertising method sent to specific consumers by mail, which is the third largest print media after TV and newspapers. "DM" can be said to be the most common advertising form at present.

Poster design ※

"Poster" is also called "poster", and the English name is "poster", which means a placard displayed in public places. The unique artistic effect and aesthetic conditions of posters are incomparable with any other media. Most of the most representative masters in the history of design are famous for their extraordinary achievements in poster design.

Print media advertising design ※

Mainstream media include: radio, television, newspapers, magazines, outdoor, internet and so on. The main things directly related to graphic design are newspapers, magazines, outdoor and Internet, which we call print media. Broadcasting mainly depends on copywriting, and film and television mainly depends on dynamic pictures. It should be said that it includes the Internet, which we usually call multimedia. In fact, for an excellent graphic designer, the above-mentioned advertising design knowledge and skills of print media and multimedia should be possessed.

Pop advertising design ※

"POP advertising" means "point-of-purchase advertising", that is, point-of-purchase advertising or point-of-sale advertising. In short, all advertisements and promotional materials used in commercial special events to provide commodity information and promote the successful sale of commodities can be called POP advertisements.

Sample design ※

"Sample book" is actually what we usually call a brochure, also called "sample book". A "sample" is like a business card of an enterprise or unit, which can introduce the enterprise and explain the products in a systematic and detailed way. "Sample" is essential in meetings, exhibitions and sales, and it is also a common way to promote corporate image. "Model room" has the same effect as the "model room" used in real estate sales. On the surface, all kinds of sample books seem to have various items, but in fact they can be classified into these categories: image brochures, product brochures, comprehensive dormitory books with images and products, and annual reports. The purpose of "sample design" should be to highlight the theme, personalize the style, strengthen the visual effect and enhance readability.

Book design ※

Book design, also known as book binding design, refers to shaping the "body" and "appearance" of books. "Style" is the container for making books, and "appearance" is the coat for conveying the content to readers. The content of books is to form a perfect unity of "body" and "appearance" through decoration, and form a readable book.

Publication design ※

Compared with books, publications have many similarities in structure. As far as content is concerned, books generally have only one center, while publications often have multiple centers, which are the body of multiple columns, that is, warehouses. If the book is compared to a wise man who knows everything, then the publication is a beauty with heavy makeup, and the image point is that the publication is a book with makeup. The purpose of "publication design" is >>

Question 7: What kinds of graphic design include? Hello, I'm glad to answer your question. Graphic design should understand three basic components. At present, the common graphic design projects can be summarized into ten categories: web design, packaging design, DM advertising design, poster design, print media advertising design, POP advertising design, sample design, book design, publication design and VI design. These are all the knowledge you need to design and learn. Engaged in graphic design, Ps is the basic software of design, used for retouching. Photography, graphic design and interior design all need Ps. In addition to basic Ps, you need to learn basic vector software Illustrator or CorelDRAW, typesetting software PageMark and indesign. If you go deep into plane work, you need to communicate with other designs, so Three Musketeers (including FLASH), CAD, 3D and so on are all essential. Secondly, you must have a good hand-drawing skills, sketch more when you have nothing to do, and improve your design thinking. The more perfect the design work, the more you can do, and the more you do, the more you can get. Actually, learning depends on people's efforts. You should believe in yourself and rely on your hobbies and efforts. Learn to design forever professional code words, you can add questions. Please adopt it.

Question 8: What does the advertising design include? First of all, about your typing and copying to expand your business.

Typing and copying shops generally accept jobs in institutions, companies and engineering, as you must know. I wonder if you have considered school? The school also has a lot of work to do: textbooks, notes, test questions and so on. Let's not talk about other scattered things.

Let's talk about the problem of running a business and pulling a job in a strange place first

In fact, there are typing and copying shops everywhere, so there are so many organs. How can we do more work? The key is to be diligent, run more, and do not need to find a leader. The leader is lazy about such trifles. Just find ordinary clerks and receptionists. They are basically doing these things. Leave your phone number, business card, and say you can come to the door to find a job. This alone can make many people tempted, because the shop assistants are basically very busy and don't want to run around.

Now let's talk about your growing business.

Most typewriters and photocopiers accept advertisements because they are related to the industry and have considerable profits. If there are enough people, I suggest you shoot all the advertisements!

What are the advertising industries?

In fact, the scope of advertising is too large, and all industries are inseparable from the help of advertising. According to your situation, it is suggested that the main shops and institutions should do what they need: light boxes, lettering, carving, bronze medals, plaques, venue layout, gas molds and so on.

The light box is very simple

The light boxes standing at the door are divided into self-made and semi-finished products.

Generally, steel pipes are welded into a rectangular shelf, and then wrapped with lamp cloth. It can be decided whether to install lamps according to customers' needs.

Semi-finished products are basically acrylic materials and aluminum alloys, which can be cut and pasted or painted with light boxes. There are fixed specifications and sizes, and the price is higher.

The light box at the door head is divided into internal lighting and external lighting.

Indoor lighting is to weld a rectangular shelf with steel pipes and then wrap it with indoor lighting cloth. Note that the lighting cloth in the car should be at least 20cm thick, otherwise the light emitted by the lighting in the car will have ribs, which is unsafe.

External lighting is to weld a rectangular shelf with steel pipe and then wrap it with lamp cloth. It is enough to use ordinary exterior wall lighting cloth here, and the thickness of a steel pipe is enough, because there are spotlights outside.

Light box equipment and technology

Cutting machine, welding machine, polishing machine, nail gun, ladder and various materials.

Technology: electric welding, grinding, lamp cloth wrapping and installation.

You also need to know typesetting design, CorelDRAW and photo are both necessary.

Haha, I used to do the same thing. If there is nothing in the future, you can ask me. You can ask me for help directly.

Question 9: What is the function and influence of print advertisements? Print advertising design belongs to the category of visual communication design and is the most popular media form in advertising design. According to the viewpoint of modern communication, it is also an art of information transmission. As the medium of visual information transmission, the art of visual information transmission organically combines written language and visual image, which not only completes the purpose of transmitting information, but also gives people the enjoyment of beauty. It has dual values of practicality and artistry, and is a process of realizing aesthetics, functionality and economy together. In applied art and commercial art, the design field of print advertisement is the largest. Newspapers, magazines, posters, street signs, mobile advertisements, postal advertisements, leaflets, calendars, book binding, product packaging, movies, videos and so on are all included.

Creativity and skills

What is creativity? Creativity is a kind of design thinking activity, that is, comprehensive and in-depth thinking about problems in a directional way, and combined analysis through imagination, inspiration, judgment and induction. There is an idea behind any specific thing, and the exquisiteness of things comes from the exquisiteness of ideas. Suspicion of habits and childlike innocence of everything are the beginning of cultivating creativity. The characteristics of advertising determine that the foothold of creativity must fall on the product, and the vitality of creativity lies in realizing the advertising goal. As a practical art, it is in the growth stage of things, through the extraordinary imagination of art masters, to enhance the spiritual quality and ideological disposition of contemporary people. Novelty, rationality, restraint and truthfulness are the most basic requirements. Therefore, the development trend of international advertising and modern advertising vocabulary pay more and more attention to the expression of creativity and ideas. Perfect design is a creative activity, first of all, it depends on whether it is original or not. Originality is a kind of spirit, a spirit of always moving forward. What is attractive is not what to say, but how to say it. It is a violent impact on aesthetic expectations and produces a long-term examination of life. From a visual point of view, although it was only displayed in front of your eyes for a few seconds, it was an inspiring thing, not only with a strong sense of form, but also with unforgettable creativity. Secondly, the creative point should be very accurate, and there is definitely no motivation for the relocation of strong Lenovo. Successful creativity is an important feature of advertising. We are trapped in the sea of commodities in Wang Yang, and information is overflowing and exploding. Too much self-promotion and marketing will often make people feel a kind of "consciousness" inertia, feel numb and indifferent to the traditional visual form, and choose to become the most confusing problem in front of everyone, but at the same time become more sensitive and easier to accept the expression form with high visual sense, that is, the unique expression form. Generally speaking, any graphic design work is composed of several elements, such as graphics, colors, text arrangement and overall effect. As a visual art, it emphasizes the impression effect, and advertising graphics are the first visual element that constitutes the design layout. Shaping and conveying commodity information with the help of visual art is the life of advertising layout, but it is by no means a simple illustration of advertising text. It can be seen that graphic processing is particularly important, and graphic design is the first step of design skills. The long history of print advertising design has accumulated a lot of valuable experience and methods in the composition of graphics, which can be roughly divided into the following ways:

Morphological overlap: it is a common pattern combination, which is formed by overlapping more than two visual elements. It can be homogeneous or heterogeneous; Exaggeration and contrast overlap; It can also be the whole and the whole overlap, and the whole and the local overlap. Through the rearrangement of forms, a new kind of spatial capacity and continuity of thinking is formed, which not only embodies a certain space, but also maintains flatness and narrative, and contains the dual meanings of cognition and association.

Exaggeration and contrast: when there are more than two visual elements in the graphic composition, one of them is exaggerated beyond the original proportion, which forms a strong contrast effect with other elements in the picture, changes people's normal visual impression and achieves the purpose of highlighting the main body. Remember that graphic exaggeration should be moderate.

Character conception: the pictographic conception of characters in graphics and the characters themselves should have dual functions: firstly, as a visual function of information transmission, glyph symbols should have strong and distinct visual effects, making information transmission more recognizable. On the other hand, as a psychological function to express feelings, it endows glyphs with visualization and graphics, strengthens the extension of the meaning of words, increases visibility, emphasizes the visualization and intuition of words, endows words with interest and life, and forms a special visual function of replacing pictures with words or pictures with words.

Spatially strewn at random: the composition condition of graphics is that visual elements are in a certain perspective space state, that is, contradictory space state, or different visual elements. & gt