Traditional Culture Encyclopedia - Photography major - What is the main business scope of media advertising companies?

What is the main business scope of media advertising companies?

E-commerce, graphic design, computer animation design, corporate image planning, marketing planning, etc.

1, e-commerce

E-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services conducted on the Internet, Intranet and VAN (Value-added Network), which are electronic, networked and informationized in all aspects of traditional business activities.

2. The art of binding and design

Graphic design, also known as layout design, is a very important subject for art majors. Widely used, mainly practical, applied to newspapers, magazines, books, with illustrations and pictures, easy to read. Generally understood as graphic design, including poster design, typesetting and printing.

3. Computer animation design

Computer animation refers to the use of graphics and image processing technology, with the help of programming or animation software to generate a series of landscape pictures, in which the current frame is a local modification of the previous frame. Animation design is divided into role modeling design and scene design. ? Computer animation produces the effect of moving objects by continuously playing still images.

Animation Animation is the process of making an image "live". Using animation can clearly show the process of an event or show a vivid picture.

4. Corporate image planning

Corporate image planning (CI) can also be called corporate image management, that is, from the perspective of image, planning and managing companies and enterprises in terms of thoughts, behaviors and visions.

Standardize the enterprise's values, goals, public relations strategies, service marketing, brand identification, advertising, etc. Purposefully and in a planned way, combined with the internal culture and external performance of the enterprise, both internal and external training will be carried out to form an image synergy, thus impacting the market and winning the trust and support of consumers.

5. Sales plan

Marketing planning is a subject that studies marketing planning activities and their laws. A complete financing plan should include company introduction, project analysis, market analysis, management team financial plan and financing plan design.