What is written in the preface to the master plan?

Question 1: How to write the foreword of the planning book? Do you mean the background of the activity?

About this, you can mainly write some introductory contents, such as how this vocational college of science and technology is, the nature of this fraternity, why this fraternity is held, and so on. However, there is a little doubt, how can your department socialize with other people's schools?

For example:

(Let's talk about your school first) Our Huaxia University has made great achievements through its efforts this semester. At the same time, after a period of fatigue, there is an urgent need for a process of rest and entertainment.

The science and technology vocational college near us is XXX school (I don't know about this, so I passed it). It has a history of XX years, and the beautiful environment is well known to us (there are also many MM in the school). In order to strengthen the communication between the two schools, enrich students' after-school life and enhance their feelings, this networking activity is specially held, and I hope all students can participate at that time.

Question 2: How to write the foreword of the planning book? Thank you. The preface of 10 points, on the one hand, is a highly generalized expression of the planning content, on the other hand, is to arouse readers' interest and attention. The preface should not be too long, generally not more than one page, and the number of words should be within 1000 words. The specific contents include:

1: briefly discuss the situation of accepting the entrustment of marketing planning. For example, * * Company has been entrusted by * * Company to make specific plans for the promotion plan in * *.

2. Express clearly the reasons, importance and necessity of planning, so as to attract readers to read the text further. If this goal is achieved, then the role of the preface will really come into play.

3. The purpose of the plan and the ideal state to be achieved after the implementation of the plan.

4. The characteristics of the plan and the plan book, the brief introduction of the planning process, the situation of the participants and their thanks.

Question 3: How to write the preface of the planning book? The preface is a comprehensive introduction to the reasons or needs of your planning this thing, and a systematic summary of the main contents of your planning. If it is the preface of the paper, you need to write more. Planning general activities and so on, a dozen words is enough.

Question 4: How to write the foreword of the planning book? 1. Activity name: Write the planning name as specifically as possible, such as "XX University XX Activity Planning Book" in the center of the page. Of course, you can write the main title first, and then write the subtitle below.

Second, the activity background:

According to the characteristics of the plan, this part should focus on the following matters: specific items include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.

Three. Purpose, significance and objectives of the activity:

The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the uniqueness of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.

Four. Resource requirements:

List the required human and material resources, including the places to use, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.

Verb (short for verb) activity:

As the main body of the plan, the expression should be concise and easy to understand, but the expression should be detailed, and everything that can be thought of should be written, and nothing can be omitted. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.

Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-game personnel cleaning and so on. Please adjust yourself according to the actual situation.

Intransitive verb budget:

The activity expenses are listed in a clear form after detailed calculation according to the actual situation.

Seven. Problems and details that should be paid attention to in the activity:

The change of internal and external environment will inevitably bring some uncertainty to the implementation of the plan.

Sexual factors, therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss is caused, and the emergency measures should also be explained in the plan.

Eight. Person in charge of the activity and main participants:

Indicate the name of the organizer, participants, guests and units (for group planning, indicate the name of the group and the person in charge).

note:

1. This plan provides basic reference, and the small plan can be filled in directly; Large-scale planning books can be designed by themselves, not rigidly adhere to the form, and strive for detailed content and beautiful pages;

2, you can make a cover for the planning book, and strive to be concise and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on;

3. If there are attachments, they can be attached to the back of the planning book or bound separately;

4. The planning book should be bound from the long side of the paper; Nail 5. A big plan can have several sub-plans.

Reference from: 172 Campus Activity Network 172xiaoyuan/cehuashu/.

Question 5: I don't know what kind of topic to choose to write a planning case.

Write the planning name as specifically as possible, such as "XX University Activity Planning Book", and put it in the center of the page. Of course, you can write the main title first, and then write the subtitle below.

Second, the activity background:

According to the characteristics of the plan, this part should focus on the following matters: specific items include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.

Three. Purpose, significance and objectives of the activity:

The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the uniqueness of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.

Four. Resource requirements:

List the required human and material resources, including the places to use, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.

Verb (short for verb) activity:

As the main body of the plan, the expression should be concise and easy to understand, but the expression should be detailed, and everything that can be thought of should be written, and nothing can be omitted. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.

Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-game personnel cleaning and so on. Please adjust yourself according to the actual situation.

Intransitive verb budget:

The activity expenses are listed in a clear form after detailed calculation according to the actual situation.

Seven. Problems and details that should be paid attention to in the activity:

The change of internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss will be caused, and the emergency measures should also be explained in the plan.

Eight. Person in charge of the activity and main participants:

Indicate the name of the organizer, participants, guests and units (for group planning, indicate the name of the group and the person in charge).

note:

1. This plan provides basic reference, and the small plan can be filled in directly; Large-scale planning books can be designed by themselves, not rigidly adhere to the form, and strive for detailed content and beautiful pages;

2, you can make a cover for the planning book, and strive to be concise and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on;

3. If there are attachments, they can be attached to the back of the planning book or bound separately;

4. The planning book should be bound from the long side of the paper;

5. A big plan book can have several sub-plans.

Attachment: the basic steps of developing a university activity:

First, when the activities are done, make plans first. Planning is the main line of operation activities, and a good planning is the premise of success.

Second, get support. It is very necessary to get the recognition and support of the leaders; With the support of large media, your activities will become particularly easy and likely to be successful.

Third, organize task teams and assign personnel responsibilities. Rights and responsibilities correspond, and everyone should be very clear about their responsibilities. Note that the assignment of tasks should be people-oriented, and you can't say that you have done something, so you must not do it well. There are several directions: command center, outreach sponsorship group, on-site working group, publicity media group, on-site order and etiquette reception group, and emergency personnel. Print out the list of rights and responsibilities for everyone to see clearly. And meet once a day to report the progress in time so as to process all kinds of information;

Four. Sponsorship or other sources of funds: find sponsors and cooperate with them ... >>

Question 6: How to write the preface of the business plan is the carrier to put the idea of starting a business into practice in black and white. The quality of a business plan often directly affects whether the founder can find a partner and obtain funds to support the business plan. How to write a business plan? It depends on the target, that is, the target of the plan, such as writing it to investors or taking a bank loan. Starting from different purposes, the focus of the plan will be different. However, the business plan also has a general format, which needs to cover the following necessary contents.

Business plan 6C

To write a business plan, you need the 6C specification first.

The first is the concept. Is to let others know what you are selling.

Followed by customers. The scope of customers should be clear, for example, all women are customers, and women over 50 and under 5 are also your customers.

The third is petitors (competitors). Need to ask, has anyone sold your things, whether there are substitutes, whether the relationship between competitors and you is direct or indirect, and so on.

The fourth is ability. Do you understand what you want to sell? For example, if you open a restaurant and the master refuses to do it, can he cook if he can't find anyone? If you don't have this ability, at least your partner should be able to do it, or have the ability to appreciate it, otherwise it is best not to do it.

The fifth is capital. Capital can be cash or tangible or intangible assets. It is necessary to know clearly where the funds are, how much they are, how much they can be borrowed.

Finally, continue (going concern). What are your plans for the future when you do well in your career?

Generally speaking, a business plan has three parts. The first is the part of career, which is the main content of career. Then there are financial data, such as turnover, cost, profit, how much capital turnover is needed in the future and so on. Third, supplementary documents, such as patent certificates, professional licenses or certificates, or letters of intent and letters of recommendation.

Ten chapters of a business plan

Usually a business plan needs to write a one-page summary in front, followed by a specific chapter of the business plan, which is generally divided into ten chapters.

Chapter 1: Occupation description. Need to describe what industry to enter, what products (or services) to sell, who are the main customers, and whether the life cycle of the industry is in the stage of germination, growth, maturity or decline. Also, whether the enterprise should be in the form of sole proprietorship, partnership or company, when and how long it is planned to open.

Chapter II: Products/Services. You need to describe what your products and services are, what features they have, how your products are different from competitors, and why customers will buy them if they are not special.

Chapter 3: The market often needs to know where the target market is, whether to taste existing customers in the existing market or to develop new customers in the new market. Different markets and different customers have different marketing methods. After determining the target, then decide how to go public, promote sales, price, etc. And make a good budget.

Chapter IV: Location. The general company may not have much influence on the location, but if you want to open a store, the location of the store is very important.

Chapter 5: Competition. In particular, we should do the competition analysis in the following three periods: 1. When starting a business or entering a new market; 2. When a new competitor enters the market he operates; 3. Doing competitive analysis anytime and anywhere is the most labor-saving. Competition analysis can be done from five directions: who are the closest five competitors; How is their business? How similar they are to this business; What to learn from them; How to do better than them?

Chapter VI: Management. 98% of the failures of small and medium-sized enterprises come from the lack of management, and 45% of them are due to the lack of competitiveness of management. There is no clear solution at present.

Chapter VII: Personnel. It is necessary to consider the personnel demand now, within six months and in the next three years, and specifically consider which professional and technical talents need to be introduced, full-time or * * *, how to calculate the salary, and the personnel cost needed.

Chapter 8: Financial demand and application. Consider the use of financing funds, working capital turnover, etc. And forecast the income statement, balance sheet and cash flow statement for the next three years.

Chapter 9: Risk. Does not mean that competition is risk. Risks may be import and export exchange risk, restaurant fire risk, etc. And pay attention to how to deal with risks when they come.

Chapter 10: Growth and Development. What's the next step? What will happen in three years? This should also be mentioned in the business plan. Enterprises should be able to operate continuously, so when planning, they should ... >>

Question 7: How to write a preface to advertising planning? Simplify it and you can play.

It is better to teach people to fish than to teach people to fish;

Question 8: Is the preface of the planning book the same as the background of the activity? The preface of the planning book and the background of the activity are completely two concepts and cannot be confused.

Foreword-The purpose, process, main methods and main contents of advertising planning should be outlined in the foreword, so that advertisers can have a general understanding of advertising planning.

Activity background-the activity background is equivalent to planning the market analysis part, which is aimed at this activity. It should include both macro and micro achievements. If it is more detailed, it should include the macroeconomic situation of the region; The political and legal background of the market; Cultural background of the market; Market overview and so on. Of course, we can also grasp several aspects of the overview. Because the most important part of the plan should be the solution, which is what advertisers are most concerned about.

Question 9: How to write the preface of the plan? What is it about?