Traditional Culture Encyclopedia - Photography major - Matters needing attention in magazine cover design
Matters needing attention in magazine cover design
When people come into contact with magazines, the first thing they see is the cover of the magazine, so the cover is called the face of the magazine and the facade of the magazine. Cover not only has the function of protecting periodicals, but also has the function of decorating periodicals and inducing readers to read. Therefore, Gai became a silent salesman. A pleasing cover can attract readers and make them buy it immediately, so the design of the cover is very important. The following are the precautions for magazine cover design that I recommend for you.
At present, the cover of periodicals is varied and the development is extremely uneven. Some cover designs are very personalized, fashionable, atmospheric and eye-catching. However, the cover design of some periodicals has the following problems:
First, some cover pictures (photos, graphics, patterns) are out of touch with the main contents of this issue, and the pictures have nothing to do with the main issues of this issue;
Second, some cover styles are not in harmony with periodical styles. The cover design is too lively for serious journals. However, the cover design of active and relaxed cultural periodicals is severe;
Third, the arrangement and combination of some cover elements (pictures, main items, publication name, year and issue number, font and font size, color, etc.). ) is very uncoordinated and lacks artistic appeal;
Fourth, some cover designs have no personality, and the main items are not read;
Five, some cover styles often change, lack of continuity and stability, it is difficult for readers to distinguish.
The reasons for the above problems are as follows: First, the designers of some periodicals lack the necessary artistic literacy, especially the necessary understanding and research on the artistic design of the cover, the design principles and rules of the cover, and the graphic design skills, which leads to the above problems in the cover design.
How to solve the above problems and improve the design level of cover? In my opinion, designers should not only learn art knowledge and graphic design knowledge from books, but also boldly learn from and absorb the essence of Chinese and foreign cover art design, constantly enrich their graphic design knowledge and design skills, and pay attention to the following three aspects in cover design practice:
First, understand the periodical style and the main content of this issue.
Blind design is the most taboo in periodical design, so before designing the cover, we should understand the theme, genre and style of the periodical, understand and summarize the main contents to be expressed in this issue, understand the overall characteristics of readers, and then begin to conceive the visual elements of the cover.
Second, organize excellent pictures.
The organization of cover pictures (photos, graphics, patterns and paintings) is very important, and excellent pictures are the prerequisite for the success of cover design. Therefore, the organization's pictures must highlight the theme, be related to the main content of this issue, have vivid composition, unique photography angle, distinct levels and appeal.
Third, the overall design, coordinate the various visual elements of the cover.
The overall design is to unify the layout of various design elements in the cover, make them echo and coordinate with each other, and achieve the harmonious unity of form and content, part and whole. Therefore, we should do the following work when designing the cover.
(A) ingenious creativity, highlighting personality
1. Be creative with pictures
It's good to sort out the perfect photos. If you organize ordinary photos, you can get a satisfactory artistic conception as long as you are clever and creative. On the cover, because of the important role of photos, it needs to be creative. Picture creativity should be based on the theme (the main content of this issue), not blindly creative. Designers should choose suitable pictures according to the theme, and then process the pictures according to the requirements of the main content of this issue. The connection between the artistic conception of the picture and the theme idea can be realized by special effects in computer photoshop, such as deformation, color change, bottoming, dynamics, illumination, blurring, relief, cutting, mending, transplanting, synthesis and so on.
2. Creativity of cover elements in position, space and form.
Creativity is all-round, and it is not just about an element of the cover. If only one element is created, it will be incompatible with other elements. Only by comprehensively creating all the elements of the cover can the cover be both personalized and harmonious. Generally speaking, the "priority" arrangement of cover position, such as title, main item, issue number, etc., reflects the light, dignified, soothing and passionate creativity; By "overlapping" the elements of the cover in space, we can get multi-viewpoint space creativity; By arranging the cover elements according to symmetry, curve, scatter and formal bleeding, we can get rigorous, free, romantic and stretching creativity. Designers should choose corresponding ideas according to the style characteristics of periodicals.
(2) Sublimate the key points and highlight the key points of expression.
The main purpose of the cover is to let readers know the main contents of this issue intuitively without looking through the inside pages of the journal. So design the main purpose. Firstly, the subject word is processed and refined into sentences that are easy to remember, humorous, funny, novel, meaningful, unique and unforgettable, so as to enhance the psychological contact between readers and publications; Second, the main target text should reflect the main content to be expressed in this main column; Third, the main purpose design should be divided into primary and secondary, because the main purpose and the cover picture are the focus of the cover, so the main purpose position should be more prominent, the color should be brighter, the font should be larger, and the font can be configured with some eye-catching printing. Other small items can be positioned slightly, the font can be smaller, the color matching can be softer, and the layout should be coordinated and reasonable as far as possible; Fourthly, the font effect can be designed according to the base map or background color, or choose the scene border, or the background is dark against white, or the various font effects of the filter in computer photoshop. ...
(C) comprehensive design, highlighting the name of the journal
Headlines play an irreplaceable role in the cover. The cover can be free of pictures, items, signs and bar codes, but it can never be free of titles. So the design of the topic should be strengthened. The design of periodical titles should be full of color, strong artistic sense, outstanding personality, unique creativity and strong continuity. Specifically:
1. font (periodical name in Chinese) can be printed in rough song, rough black, amber, variety, etc. Or handwriting or other specially designed fonts;
2. The font size can be greater than 72, but the main purpose font size shall not be greater than the publication name (Chinese) font size.
3. Font decoration can be three-dimensional, cross-border, and the dark background color is against white. You can also choose various special effect fonts of the filter directly in photoshop, and you can also embed patterns in the strokes of the fonts.
4. Font color, the field font should be brighter, and the contrast color of the highlighted characters should be darker.
5. English font, if it is a domestic periodical, its English font is subordinate, and the font size, color and position cannot exceed the Chinese font of the title.
6. Continuous design. Generally speaking, the design of the font size, font, color, location and other elements of periodical names should be relatively stable and should not be changed frequently, so as to facilitate readers to identify periodicals.
(d) Grasp proper limit, design coherently and pay attention to details.
Details of the cover, such as year and issue number, logo, paper, English font of bar code and serial number (except those issued abroad), are secondary in the cover, but the requirements should be carefully designed as follows:
The design of 1.logo should not be too big. The color can be distinguished from other elements on the cover, but it should not be exaggerated. The logo of each issue should be consistent.
2. The design of year and issue number is based on the principle that readers can easily identify old and new publications, and the font size should not be too small or too large, generally between the fifth and the small starting number. It is advisable to choose a font that is easy to identify, because its area is small and its color can be highlighted and publicized.
3. The design of bar codes should be moderate in size and relatively fixed in position, and the size and position of bar codes in each period should generally remain unchanged.
4. The design of paper should not be too thin. You can choose coated paper with a weight of100g or more or other paper with good texture, and the paper in each issue will remain unchanged.
(E) Overall layout, coordination of elements
The arrangement of covering elements is independent and unified. Not only should we be subjective, light and heavy, slow and urgent, but we should also have rhythm and melody. No matter how many elements and levels there are, it has only one purpose, that is, outstanding theme, outstanding personality, lively rhythm, harmonious elements, strong impact and easy identification. Therefore, in the overall design of the cover, don't lose sight of one thing and another, and don't pretend to be the master. For example, from the management of location, the main elements (journal name, picture, main item) are in a prominent position, and other secondary elements are in a secondary position; From the arrangement of font sizes, from big to small, they are: journal name, main item, English or sub-item of journal name, issue number and year; From the thickness of fonts and strokes, from large to small, they are: journal name or main item, issue number or sub-item, English and year of journal name; From hue contrast arrangement, from big to small, they are: journal title and background color, picture and background color, sports and background color, issue number and background color, sports and background color, year and background color, journal title English and background color; In the arrangement order of spatial elements, it is periodical title or main item, secondary item or year number, English of periodical title, picture or background color in turn.
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