Traditional Culture Encyclopedia - Photography major - How to be an excellent graphic designer
How to be an excellent graphic designer
Mastering knowledge and skills (1) The process of processing some digital images with some special operations.
(2) It is a comprehensive content integrating computer technology, digital technology and artistic creativity.
Design is a kind of work or occupation, and it is a modeling activity with aesthetic feeling, use and commemorative function.
Design is a shaping activity with aesthetic feeling, use and memory functions.
The word "design" is the Japanese translation of the word "design". When translating the word "design" in Japanese, besides the word "design", designers, patterns, composition and so on have been used.
So when we understand what "design" is, we can explain these words first:
English design comes from the Latin de-sinare, which means "making signs". /kloc-In the 6th century, desegno in Italy began to have the meaning of today's design, and was later quoted by English through the intermediary of French, which became the design in today's English. In English, design has:
A. design and make a plan.
B. Draw a sketch and gradually complete a beautiful design or work.
C. appointment and cooperation for a certain purpose.
D. planning and planning.
E. intention.
F use stamp icon to express and confirm events.
By analogy, items A and B are the closest to the design in the design field. In Japanese, "artist" means "idea processing" and thinks that design work is the work of idea processing. "Pattern" is relative to "copywriting", which means: explain in words; Mode means: give an example. In other words, drawing is enough to explain how the work is done, and then generally refers to expressive graphic production.
In Japanese, the composition of Chinese characters refers to the combination of things (including articles, images, events, etc.). ) and the pursuit of formal accuracy and aesthetic activities. "Shaping" refers to the generation of "shaping", that is, the creation of environment, form and image.
In Japanese, "design" means to set specific goals and then realize them with (manufacturing) objects as planned. But the word "design" is more interesting to explain in Chinese.
In the middle of >, "Settings"; The meaning of the word "Ji" is as follows: Set: Chen Shi also, from words to business, makes people also. Set means flag display. The meaning of a speech is to end with words. Easement refers to something that can be transported and rotated, which means labor. From words to service, it means to express the meaning of serving people with words. Counting: Yes, _ (counting) Also, start with ten words. Meters represent totals and calculations. Words mean thinking. Ten refers to a specific number (relative to the number of images taken). From the word to ten, it is to express thinking and use words to complete the calculation of specific numbers.
Therefore, in Chinese, "design" means "artificially set, first calculated, then estimated". This definition is actually another word that is more commonly used in Chinese: "build". The word "build" is also called "building" or "building" in Japanese, but now the Chinese word "building" is just like the word "design", which is translated from Chinese characters in Japanese and returned to Chinese as a daily language.
However, from the development of western design, before the rise of modern design, design was not only equal to architecture, but also equal to art, especially in the curriculum of western art history and Royal College of Art education. From the Renaissance, architectural expertise was gradually formed, combined with the inheritance of painting expertise and sculpture expertise, which were collectively called plastic arts and design.
From this perspective, it is easier for us to understand the definition and explanation of "design is a shaping activity or architectural activity with aesthetic feeling, use and discipline".
Generally speaking, aesthetic experience, use function and memorial function will be different in degree and object. At the same time, the so-called aesthetic experience and use function are not only felt and judged by creators, but also judged by producers and consumers. The memorial function is often quite different for different objects.
On the other hand, since the industrial revolution in the19th century, the purely handmade art (painting and sculpture) has gradually been distinguished from architectural design, poster design or product design. The former is handmade, one at a time; The latter is produced by machinery, which can produce dozens, hundreds and thousands of the same things. The former is called pure art and handicraft, while the latter is called design. But no matter how to distinguish, whether it is pure art, handicraft, architecture or design, it must meet the requirements of "aesthetic experience, use function and commemorative function"
Visual communication design is a design major that uses words, symbols and shapes to capture beauty, capture and express images, express ideas and attempts, and then achieve the effect of communication and persuasion.
Perhaps we have different views on the so-called "aesthetic feeling", but there is no doubt that design should capture aesthetic feeling, especially visual communication design (that is, graphic design).
Understanding the definition and concept of design will be the first step to understand design, which will help us understand the scope of responsibility as a quasi-graphic designer.
I hope you will work hard.
1 Make sure to browse the works of graphic design masters every day, and at least 10 at home and abroad is interested in you.
Operate the plane software for at least 2 hours every day.
Go out and take photos for at least 2 hours every day.
4 Processing photos every day shall be no less than 1 hour.
Every graphic design exhibition is better than attending.
6 classify your own works every month.
Pay attention to popular works and fashion.
You have achieved all the above seven points. Within three years, you will be a minor celebrity. 10 years, you will be famous in China. In 20 years, you will become an international master.
Requirements for designers
1. A successful designer should have the following points: a, strong and keen perception; B, the ability of invention and creation; Aesthetic ability of works; E, the ability to express design ideas; And comprehensive professional intelligence.
Modern designers must have broad cultural vision, profound wisdom and rich knowledge; They must be knowledgeable, sensitive and innovative problem solvers. They should consider social reflection and social effects, and strive to design works that are beneficial to society and can improve people's aesthetic ability and psychological pleasure and satisfaction. They should summarize the characteristics of the contemporary era and reflect real aesthetic tastes and ideals. At least you should understand that excellent designers have their own methods, clear images and logical views.
Designers must be confident and firmly believe in their personal beliefs, experience, vision and taste. No blind obedience, no narcissism, no arrogance, no drifting. Face it with a rigorous academic attitude, not for individuality or design. As a designer, you must have unique quality and superb design skills, that is, no matter how complicated the design topic is, you must conscientiously sum up experience, think hard, scrutinize repeatedly, absorb and digest the same type of excellent design essence, so as to achieve new creation.
3. As a profession, graphic design is closely related to the perfection of designer's personality, which often determines a designer's design level. The higher the level, the better his understanding ability, balance ability, discrimination ability, coordination ability and processing ability, which will help him overcome the obstacles in design life. Therefore, designers must pay attention to personal cultivation. Scholars often say, "fix its shape first, then practice its products."
4. The improvement of design must be carried out through continuous learning and practice. The extensive participation and concentration of designers are contradictory and unified. The former is the source of inspiration and expression, and the latter is the attitude of work. Good design is not only the creation of graphics, it is the result of a lot of intellectual work, covering different fields and playing different roles, which can keep us open-minded and bring more information to our design. The most important thing in design is ideas, and good ideas need to be cultivated and incubated. Design also needs a broad vision, so that information has a broad source. An important feature of learning graphic design is analogy, and art is essentially the same. The continuous flow of culture and wisdom is the magic weapon to become an evergreen tree in the design field.
5. Individualized design may come from the long-standing cultural tradition of the nation and the design thought with rich national cultural essence. Nationality, originality and individuality are equally valuable, and regional characteristics are also one of the knowledge backgrounds of designers. Future designers are no longer narrow nationalists, but the symbol of each nation is more reflected in the national spirit, and the nation and tradition will also become schema or design elements. As a designer, we should take national traditions and culture seriously.
Graphic design is a creative work with strong subjective recognition. Most graphic designers learn and improve their design ability through continuous self-study. For example, pay more attention to the design techniques of various posters, promotional materials, magazines and books. And collect them, or browse the works of other designers on the internet to inspire our own design inspiration.
Graphic designers should have a keen sense of beauty and a certain literacy. So you can read widely and increase your knowledge and text sensitivity. In addition, graphic designers also use online groups to exchange opinions.
Being a real graphic designer is more than just learning a few softwares. Creativity comes from inspiration, and inspiration comes from life. You need to experience life, find inspiration from it and learn to create.
To be an airplane, we must first know what an airplane is, such as the three basic components. These are the most basic things. In addition, there are sketches, colors, photography, and so on ~ ~ many things related to art or design have to be understood. In fact, being a designer needs to learn a lot. It is never too old to learn. At any time, you can't say that you have mastered a certain field completely, just as you can never finish painting an oil painting.
There are many good books. If you have an advertiser bookstore at home, you can go and have a look. Besides knowing some books about design, you should also read all the books about advertising, marketing, copywriting and planning, which will help your work.
In terms of design, you can read digital design, IDN, art and design, packaging and design. In short, as many books as you can read, a small place may touch your inspiration. Ha ha. In addition, you can download some excellent electronic magazines online, or visit some excellent design websites and some designers' blogs. In short, designing this thing is also a process of many a mickle makes a mickle, and more importantly, it is also a process of continuous learning.
Bless you, wish you progress in your studies and become an excellent designer in the future! I'm in the same situation as you. Art is a mess, but I love this business very much. The most important thing for you is to find a professional training base to receive professional training. I should be officially employed now, and the private enterprise at home is going to open its own shop and be its own boss 1 year. A good designer needs a design concept, which needs long-term accumulation. Now the designer we are talking about is just a draftsman, who can only copy and learn some software, and then he can go to work. If you want to be a real designer, you must understand, feel and feel other people's works.
It is not the porter who thinks that as long as he reads more books, he should have his own thoughts and characteristics.
Some things can only be said consciously, but not clearly. You have suffered too little. Personally, I suggest you go to some backward and poor places in society for one year, and then think about how to plan your own design path. In fact, the major of graphic design is quite popular now. The major you choose is quite good, but you must have certain talents to study this major, such as aesthetic ability and understanding of life, and you must also learn a certain foundation of art design, which will help you appreciate art. The work of this major is relatively easy to find, but the general advertising company requires some experience. As long as you have the potential in this field, I believe you will be recognized soon ~ ~ ~ In your study, as long as you carefully grasp the time, study hard, pay more attention, observe more and appreciate more, you will accumulate relevant experience in your mind. When you are free, you can find some smaller advertising companies for internships, which will help you find a job after graduation ~ ~ ~ Believe in yourself, that is, believe in success, come on. Good designers are tempered step by step ~ ~ ~ If you are interested, let them fly!
Master the basic skills of art and creative ideas ~ Because of these, you will make good design works, and then you will have great development, instead of a small role that only puts pictures and words on it, you will not succeed and your salary will not be high. At present, software can be used, but each 1000 ~ 65433 has no good design ideas (ideas: starting from your basic art skills and general life concept).
Experienced designers are basically above 3000 ~ 57800 ~ the highest or even tens of thousands ~ (Rome was not built in a day, experience lies in paying).
Generally, you should master the commonly used software PS, AI, CDR and ID, which is basically enough ~ ~
Internship unit: advertising company (mainly with learning space in design ideas) may be the most troublesome things such as typing and printing: (mainly studying the process from initial design typesetting to printing and binding ~ ~ What you can learn here is relatively complete, which is most helpful for your future graphic design ~ ~ But there may be no time for you to design slowly ~ ~ You will go to the advertising company from scratch ~ You will feel very confused ~ Maybe. ~
Boys are generally very thoughtful. Believe in yourself. Excellent designers are honed step by step. Now that you know your weaknesses, you should overcome them yourself. Only you can do your own thing well, and no one else can. But it's hard for boys to learn this major at first, but you are really capable. I believe you will be recognized! Teachers with the best interest, come on, only when you choose can you really know what you want to do ~ ~ ~ I am also engaged in the advertising industry and have a certain understanding of design. You want to be an excellent designer. I'll give you my opinion. Everyone has his own opinions and ideas. Whether it helps you or not depends on what you think. I wish I could help you.
The design pays attention to fashion, beauty and details, and draws lessons from the customer's intention to reach or exceed the customer's intention in order to achieve the customer's intended meaning.
Design needs sensibility, creativity and practicality, and needs to learn from various things in life and society to associate the meaning in the picture to express the standards in design.
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