Test drive in Li one

There is a friend around me who is crazy about Li one. Recently, I brought one, and every time I keep my mouth shut, it's one. I must try it. Last week, I opened Ideal official website to make an appointment for a test drive, and soon the staff called to make an appointment for the test drive the next day.

store experience? |? Convenient transportation and small area

LI's sales model is different from the current traditional automobile brands, and the experience, delivery and after-sales are separated, which is more conducive to customer experience and cost saving. These two points are also the DNA of the ideal brand. LI Experience Store in Xi 'an rented one of the storefronts in the southwest corner of Xiying Road and Qujiang Avenue. The area is not large, and the overall style is similar to that of individual Huawei Experience Stores. Because the delivery and after-sales are not here, the exhibition hall area is not large, but the location is closer to the city center than the traditional 4S shop.

there are two real cars on display in the experience store, which are 7-seat version and 6-seat version respectively, but the 6-seat version is obviously more popular. The reason is very simple. The 6-seat version has two independent seats in the second row, which is more comfortable. With the middle aisle, the third row is easier to get in and out; Examining cars is easier than the 7-seat version. There is also a chassis next to it, which can be watched at close range, and the layout of the extended-range power system can be clearly seen, which is also convenient for sales consultants to explain to customers. After all, for most customers, new energy vehicles have more technical knowledge than oil vehicles.

test drive experience? |? The test drive route is long, and the sales consultant is as quiet as a car

Different from the short test drive of traditional fuel vehicles, the test drive route in Li one is much longer, from Xiying Road along Qujiang Avenue to the east of South Third Ring Road to Sandian Bridge in East Third Ring Road, with a round trip of nearly 2 kilometers. Such a long-distance test drive will make customers feel more comprehensive about the products, but the overall road conditions are relatively simple, and they are all urban expressways.

What I like is the performance of the sales consultant.

On the way to the test drive, he has nothing to say, and he won't be annoying to keep actively promoting products to buy points. Apart from a little four-screen introduction, he has nothing to say as long as you don't ask. I chatted with the young sales consultant, only to know that he came to work early for me, because I had an appointment in the afternoon, but I worked smoothly in the morning and the time was temporarily free, so I called him to say that I would come for a test drive at 11 noon (because the store is in the complex, the business hours are longer than that of the 4S store manager, and he works in the afternoon and gets off work at 9 pm).

The slogan is very accurate

There are two reasons for users' mileage anxiety, one is cruising range, and the other is charging convenience. Weilai's solution to charging convenience is to change electricity, and some enterprises use high-voltage fast charging to solve charging convenience. At present, both of them need large-scale infrastructure (charging stations and changing power stations) to achieve, which requires a lot of financial resources and time. Li one chose to solve mileage anxiety by installing a charging treasure-meter. There is no mileage anxiety, which is the most mentioned sentence in Li one's product promotion. This sentence has touched the psychological demands of potential customers very accurately, but it is of little significance, because plug-in hybrid vehicles also have no mileage anxiety.

As far as Li one's own extended-range hybrid technology is concerned, it is not an ideal initiative.

A few years ago, BMW introduced the i3 with an extended-range hybrid version. Unfortunately, because of the increased range extender, the price is more expensive than the pure electric version. In addition, because the range extender is not light, it does not increase the battery life, but brings vibration and noise, and the sales volume is extremely poor. It is also because of such obvious shortcomings that major car companies almost gave up the opening of extended-range hybrid systems and turned to plug-in hybrid or simpler pure electric systems.

Just mentioned a word, range extender, what does it mean?

In fact, it is a small engine. A 1.2T three-cylinder gasoline engine from dongan power is used in the Li one. The power generated after starting will not drive the wheels, but only generate electricity to charge the power battery. Therefore, this range extender only needs to be started when the power battery is low, and the speed can be kept at the economical speed. At the same time, the electric drive has 96% efficiency, and both systems can work in the high efficiency range, so as to achieve the purpose of energy saving.

The vibration and noise of the range extender are less than expected

The principle is simple, but it is not easy to make this system well first, because even BMW has given up this technical path. Li one's test drive car is fully charged, and its battery life can reach 18km. If you want to start the range extender, you can only switch to the "ejection start" mode at this time. Although I didn't feel the obvious increase in power, I stepped on the pedal deeply, and the acceleration was quite fierce. The official acceleration time of 1 kilometers was 6.5 seconds. Although it is normal in trams, you should know that customers who came to buy Li one basically drove oil cars before, which is quite good for such a big car. To my surprise, if it weren't for the display of the dynamic interface of the power system on the central control panel, I could hardly feel the sound and vibration of the range extender, because this range extender has a set of hydraulic shock absorption mechanism, which is really a compliment. By the way, I looked at the fuel consumption. The urban area is basically 6-7 liters per 1 kilometers, and the fuel consumption on high-speed road conditions is slightly higher. According to the data provided by the owner, it is about 1 liters.

The suspension is hard

During the test drive, I didn't feel the vibration noise and abnormal sound of the range extender mentioned by some Li one car owners, but I can feel that the chassis can only pass the adjustment. Li one's curb weight is 2.3 tons, the center of gravity of SUV is high, the suspension is hard as expected, and there is no surprise performance. On the flat urban expressway, you can clearly feel the fine bumps of the road surface. At this point, there is still a big distance from the chassis texture of the same price fuel car. After all, this is a comfortable model.

The car body is very big, and the space is average

My friend who mentioned Li one was so impressed: the domineering appearance looks handsome-the 4-screen interior feels cool without physical buttons-and after the test drive experience, I think it is a car close to pure electric, and I don't worry about the battery-pay for the car. An attractive appearance is the first element of industrial products in the future, and the new forces of building cars know this well: users with strong spending power are slightly less sensitive to price, have a high proportion of private piles, and most importantly like large SUVs. Therefore, this also explains why the first cars of the new car-making forces are basically medium and large SUVs, rather than energy-saving and environmentally-friendly boutique cars. Compared with the MPV of the same size, the interior space of the SUV is naturally much smaller. Like other 7-seat SUVs of the same class, Li one mainly embodies the third leg space. Although the size of the car body reaches 5 meters, if the second row is adjusted to a relatively backward position, the third row can only sit in after sawing its legs.

4-screen interior is generally the second "wow" point in the customer's mind.

The experience in this regard is not bad. Except for a few buttons on the steering wheel and the P-key on the gear handle, there are no other physical buttons in the central control, and all functions are awakened by the voice of the intelligent interconnection system or operated by touching the screen directly. Although I was not familiar with it at first, it dazzled many customers who met Li one for the first time. In fact, it was not high-tech, and the screen was not valuable now. More than 2, people could buy a 65-inch smart TV, and there was no major innovation in the functions realized by these four screens. There were few smart applications and limited expansion functions, which was a bit of a waste of such a big screen. However, through the combination of different types of functions, the experience is not bad, but the screen in front of the co-driver, it is best not to watch the video when driving, otherwise it is easy to get carsick.

The promotion point is accurate, but the product still has room for improvement

Li Xiang is Li Xiang after all. car home, which was founded once, is also the largest vertical website for automobiles in China. The core promotion point of Li one (no mileage anxiety) can be described as fostering strengths and avoiding weaknesses, and directly hitting the pain points of new energy users. Li one is more skillful than electric cars in endurance and oil cars in fuel consumption. Recently, LI is still organizing the media to enter Tibet from various routes, in fact, in order to convince customers that there is no mileage anxiety. When the energy of traditional car companies to build new energy vehicles is basically focused on how to improve the product technology, the new forces to build cars are very smart. Apart from the technology of product engineering, they have also spent a lot of energy to make customers understand that they need this car, which is something that many traditional car companies have not yet understood.

the whole department has the same price, and only Baby Blue needs to add 1, yuan

The whole test drive experience is far better than most traditional 4S stores, which meets the psychological needs of high-end customers. Leather seats, feather headrests, intelligent interconnection and L2-level automatic assisted driving all have these functions, but the HUD is missing, which should be a cost consideration. There is only one configuration in the whole department, except for the color of baby blue, which costs 1 thousand yuan. Basically, there is no choice in configuration. According to Li Xiang's words, there is only top matching. This has reduced a lot of management costs for production.

Advantages and disadvantages

Advantages: Compared with plug-in hybrid vehicles of traditional car companies with the same price, Li one's extended-range electric scheme is obviously easier, but it has a longer battery life than plug-in hybrid vehicles and encourages users to drive with pure electric after charging. Disadvantages: the ability of fine crushing and bumping filtration is slightly poor, the seat is slightly hard, the wind noise and the noise of the elevator are slightly high at high speed, and the speed increase slows down when the speed reaches 8km/h or more, but they are all acceptable and still worthy of the price of 3, yuan.

Suggestions for car purchase

Li one and plug-in hybrid vehicles belong to the same category, both of which are green brand new energy vehicles, but pure electric experience is the best because of their large amount of electricity. Therefore, it is a prerequisite to have a fixed parking space and be able to install charging piles. Secondly, compared with the same type products at the same price, the experience is good, but the advantages of the products themselves are not obvious. If there is a parking space at home where charging piles can be installed, I hope that it will not be affected by the restriction policy, and 4-6 people will occasionally sit in the car, preferring the sense of technology and brand texture, so I can consider buying Li one. The product is not perfect. I hope LI will continue to improve it. As far as brand goodwill is concerned, it is still quite good. I really hope that LI can produce another miniature or small boutique car that focuses on commuting in cities. Unfortunately, Li Xiang said that no new products will be produced in two years, and Li one should be sold well. Then bless Li Xiang and realize his ideal as soon as possible.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.