Why did the luxury brand LV choose the second female host as the endorsement?

When our knowledge is only limited to those videos on BILIBILI, the stars in the second world have crossed the real life-Doraemon previously endorsed Taobao; Japanese anime "LoveLive! In "Miao Miao", she once cooperated with food manufacturer Acecook to launch a theme cup noodle, which triggered a big wave of consumers to buy in boxes; In addition, Sapporo invited Hatsune Miku as the spokesperson, and the secondary culture is becoming a new marketing tool, affecting people in the real world.

however, the most topical second attack is that a few days ago, in the latest Louis Vuitton "Series 4" advertisement in the early spring of 216, Lightning, the virtual character of Final Fantasy, dressed up and played a handsome role in interpreting Louis Vuitton's luggage and clothing series, becoming the most competitive virtual spokesperson. When this virtual character replaces the real human position and successfully enters the luxury market, does it mean that the secondary culture has begun to sweep the world?

I remember that when Nicolas Ghesquière just took over the job of creative director of LV in 213, he told the media: "It is no longer the time to make beautiful clothes, but also to make women look confident and have their own personality, so that they can show their competence in what they like to do."

From Angelina Jolie, Scarlett Johansson to Madonna and Fan Bingbing in China, we can see that apart from charm and outstanding appearance, the female spokespersons chosen by Louis Vuitton have one thing in common, that is, independence. In the brand spirit of Louis Vuitton, women are not a weak group. They are a group full of self-confidence while they are beautiful and sexy. Whenever the spokesperson is updated, Louis Vuitton can always select the characters who can serve as female role models from the hottest female stars, which makes every spokesperson change become the focus of market and media attention.

in p>216, the latest spokesperson of Louis Vuitton completely exploded the fashion world.

When the Louis Vuitton LV advertising blockbuster in spring and summer of 216, the "Series 4" created by three photographers was officially unveiled, and the media circle was dumbfounded! This time, it's not any movie actress we are familiar with, but a two-dimensional virtual character that doesn't exist in real life-the virtual character Thunder of Final Fantasy.