The business plan of the nail salon.

With the step-by-step development of society, more and more places are exposed to business plan, which is a feasible business report used by entrepreneurs to obtain cooperation support or venture capital before the establishment of a startup. I believe that most people have a headache for drafting business plans. The following is the business plan of the nail salon I compiled. Welcome to share.

Manicure Shop 1 Business Plan I. Introduction

Name: Aishang Manicure Shop;

Purpose: to meet the needs of beauty and create first-class service.

Second, the product description

Our nail salon provides you with natural nail repair, hand-painted nails, patch nails, phototherapy nails, painting and other professional nail services.

Third, environmental analysis.

Economic environment: Nowadays, young women not only pay attention to clothes, but also pay attention to details such as nails. The requirements for nail art have also changed from the original colors to patterns and embellishments. Whether it's a gathering of friends or visiting relatives and friends, manicure is an essential project. Small investment scale, quick investment recovery, high profit rate and sustainable operation are incomparable advantages of nailing industry. Compared with other industries, nail shops have higher customer loyalty.

Geographical environment: Aishang Manicure Shop is located in the teachers' apartment in the new campus of henan university of economics and law. The surrounding environment is mainly jewelry stores and photo shops. The main customers are college students, especially fashionable girls who love beauty. The positioning standard of nail salon is comprehensive modeling services such as low-end nails. The planned area of the storefront is 60 square meters, and the overall decoration style reflects fashion and quality.

Fourth, industry analysis

(1) Description of the target customer.

Generally speaking, it is aimed at women who are enjoying college youth, especially young girls who are interested in new things. They are the main consumers of nail shops.

(2) The threat of substitutes.

Use smearing products, such as nail polish and ultraviolet oil; Description, such as hand-painted nails in beauty salons and nail salons; The application of computer graphics, such as computer photo technology and network technology, threatens the replacement of nail printing and other products.

(3) the bargaining power of suppliers.

In the form of online shopping, there is little room for bargaining. Choose a store with high cost performance, good credit and good evaluation to buy.

(4) The bargaining power of the buyer.

Because college students have no source of income and spend relatively little money, they have strong bargaining power. To this end, we decided to sell it in the form of free bargaining and packaging.

(5) Threats from existing competitors.

Number of participants: two;

Main advantages of competitors:

Open a shop in advance and occupy the market in advance;

2. Experience in nail art;

Step 3 be proficient in technology

Major disadvantages of competitors:

1, the store is small and the environment is not clean and tidy enough;

2, poor service attitude, not serious enough;

There is an age gap between the boss and the customer, and there is not much common topic.

Main advantages compared with competitors:

1, the nailing materials and equipment are of good quality;

2. Have some experience;

3. Warm and thoughtful service and good attitude;

4. Excellent geographical location and numerous tourists;

5, cost-effective, and have a common topic with customers.

Main disadvantages compared with competitors:

1, the nail operation technology is not skilled enough;

2, lack of experience in operating nail shops.

Verb (abbreviation of verb) the degree of competition in the industry market

Market type: perfect competition type

Sixth, consumer analysis.

Consumers generally pay attention to the following points when choosing a nail salon:

(1) Look at the professional level of nail shops;

(2) Look at the service level of nail shops;

(3) Look at the environment of the nail salon;

(4) Look at the ability and reputation of manicurists in nail shops;

(5) Look at the cost performance of nail art effect.

Consumers have the following requirements for nail shops:

(1) Most consumers want nail shops to improve their professional skills;

(2) Some people hope that the service environment of nail shops will be improved;

(3) Most people want nail salons to improve the service level of manicurists;

(4) Many consumers want nail salons to improve the overall quality of manicurists;

Ways for customers to choose nail shops;

(1) Most people accepted it through their own detailed understanding and personal experience;

(2) part of it was accepted through the introduction of a manicurist;

(3) Some were introduced by friends and classmates;

(4) Through nail art publicity, the advertisement learned that.

Seven, marketing strategy

Positioning strategy:

1, fixed price.

(1) basic care (nail polish) 10 yuan;

(2) Ordinary painting color 15 yuan.

(3)OPI paints 20 yuan.

(4) All posted in 35 yuan.

(5) Half-posted 45 yuan

(6) Crystal nail 80 yuan

(7) phototherapy armor 100 yuan.

2. Membership card

(1) member bank card: one-time recharge 100 yuan (enjoy 10% discount);

(2) Membership Gold Card: recharge 300 yuan once (enjoy a 15% discount);

(3) Member Diamond Card: recharge 500 yuan at one time (enjoy a 20% discount).

Market communication:

Manicure industry is a service industry with low intangibility and high instability. The service products produced cannot be stored and transported, which is the biggest difference from the physical products. Therefore, service products cannot appear in the market in a balanced way. The supply of services lacks flexibility, and the supply curve of services is usually a straight line. However, customers' demand for services changes greatly over time. How to face the fluctuation of demand is the most difficult problem for nail industry operators. Manicure shops have the advantages of less investment, quick results, diverse investment environment, fewer employees, easy mastery of technology and many product items. There are many consumers, especially the university women in the surrounding universities.

Our store has a good image, high grade, good service and, most importantly, low price. The emphasis is on price and service. Attracting guests by price and retaining guests by service. Coupled with our good image, our gorgeous manicure design. Add icing on the cake to the shop

Publicity plan:

Service products cannot be displayed and felt like tangible products, and product introduction mainly depends on description and explanation. However, some complex service products are difficult to describe clearly, so it is very important to promote them more actively.

1, propaganda means

1) leaflet publicity, printed with the name, contact number, logo and other brief information of my nail salon.

2) Banner advertisement, nail salon name, opening time, contact telephone number and signboard nail model.

3) Comprehensive publicity.

4) personnel promotion.

First, personnel publicity, hire students as a publicity group.

B, ask service personnel or salesmen to pay more attention to image and self-cultivation (because potential customers will regard them as an important reference for judging service quality).

C. Multi-purpose humanized strategy requires service personnel to maintain good interaction with customers and establish and develop long-term friendly personal relationships.

5. advertising.

A, use language, pictures, speakers and other means to explain the place, floor position and service process of the nail salon. Service functions, etc. To arouse customers' association with service enjoyment and make up for the deficiency of service products.

B, only promise to provide services that customers can get, and protect the integrity image of nail shops.

Eight. financial budget

Cost:

Housing rent: about 2000 yuan per month;

House decoration: about 10000 yuan;

Full set of nail tools: 1000 yuan;

Publicity expenses: monthly 200 yuan (including website publicity and personnel publicity);

Business promotion: 300 yuan every month;

Employee salary: 9000-18000 per month;

Estimated income: According to the daily flow of 20-30 people and the average consumption of 40 yuan per person, the monthly income is about 25-35,000 yuan;

Fixed expenditure: about 20,000 yuan per month;

Operating profit: 5000- 15000 yuan per month.

Everyone loves beauty. With people's pursuit of beauty getting higher and higher, nail shops have penetrated into every woman who loves beauty. Whether attending a wedding, having dinner with friends, or even going out shopping, girls love to dress up beautifully, which is not only respect for others, but also affirmation and confidence in themselves.

So far, nail shops have sprung up around us, but even so, there are still some "short supply".

I. Market analysis

There is a huge profit margin in the nail industry. According to the report of professional investigation organization, the nail market in China is developing rapidly, with an annual growth rate of about 300%. China has a huge consumer population. The nail industry is recognized as a high-profit and high-return industry and has become the most promising investment project.

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.

The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.

The more accurate the nail salon is, the easier it is for customers to remember. Being able to provide personalized value-added services is the key to the operation of nail shops!

II. Overview of existing nail shops and consumers

1, consumers generally pay attention to the following points when choosing a nail shop.

(1) Professional level of nail shops;

(2) the service level of nail shops;

(3) the environment of the nail salon;

(4) The ability and reputation of manicurists in nail shops;

2. Consumers have several requirements for nail shops.

(1) I hope that nail shops can improve their professional skills;

(2) I hope that the service environment of nail shops will be improved;

(3) Most people want nail salons to improve the service level of manicurists;

(4) I hope that nail shops can improve the overall quality of manicurists;

(5) Some customers hope that nail shops can improve their service types;

(6) More than 60% customers are dissatisfied with the services and overall quality of manicurists, and hope to improve.

3. How customers choose nail shops

(1) Most people accepted it through their own detailed understanding and personal experience;

(2) part of it was accepted through the introduction of a manicurist;

(3) Some of them were introduced by friends;

(4) Others come here through advertisements.

Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market.

In this industry, manicurists are highly mobile. Good shops should make more efforts in personnel training, and at the same time have their own methods to retain those excellent manicurists. Understand what is the ideal choice for employees and how to solve the most fundamental problems in reality.

Third, address analysis.

Mainly choose areas close to the city center and concentrated office buildings. The indoor setting should be elegant and tasteful, with an area of about 90 square meters.

Fourth, open a shop to invest.

It is estimated to be around 654.38+10,000 yuan. Among them: 20,000 certification licenses; Renovation of20,000; 30,000 instrument products; Rent 3500 yuan/month, working capital and other expenses.

5. Popular nail shop service methods

(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. Every manicurist should know his job well and be able to finish it well.

(2) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.

(3) Every manicurist should do it: the service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers.

(4) A manicurist should learn to communicate effectively with clients. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.

(5) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude, and most manicurists can do this.

(6) Improve our professionalism and let guests pay for our professionalism.

(7) Nail shops should have accurate and unique business positioning, so that enterprises can be in an invincible position in the competition.

Six, marketing strategy

65438+

2, consumption card: all consumers who enter the store can get it, and when they reach a certain amount, they can change their membership cards to attract new customers to spend again;

3, membership card: consumption (cumulative) can reach a limited amount, enjoy more membership benefits, in order to consolidate old customers;

4. Sponsorship: participate in various activities such as friendship, literature and art in neighboring colleges, conduct appropriate publicity and raise awareness;

5. Group purchase: join the school and participate in group purchase discount and profit-making activities;

6, holidays: New Year's Day, Valentine's Day, Christmas and other festivals continue to carry out special offers, gifts and other preferential activities to enhance popularity;

7. You can advertise online, such as multi-question and answer promotion, WeChat, Weibo and so on.

Seven. The future of the project

With the development of this industry, manicure will become a major branch of the beauty industry. With the development of stores, branch stores and chain stores can be developed, with broad prospects.

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