Traditional Culture Encyclopedia - Photography major - The first China kid to drink coke at the Great Wall, his photos are popular all over the world. What is the current situation?

The first China kid to drink coke at the Great Wall, his photos are popular all over the world. What is the current situation?

From ancient times to the present, human beings have developed step by step, from the very beginning, from generation to generation, word by word, to the later photo records and written records, which let us have some understanding and understanding of our own history. It was not until the invention of the camera that more unforgettable real scenes and wonderful moments were recorded and preserved. Since then, many beautiful pictures in our lives have not only remained in our memory, but also let future generations know more about history through the real pictures left in the photos. For example, during China's reform and opening-up, the first China kid who drank coke at the Great Wall, his photos became popular all over the world. What is the current situation?

First, a photo.

1979 once a famous American photographer published a photo in National Geographic magazine entitled "The First Little Boy Drinking Coke on the Great Wall". The photo shows a little boy in China wearing a military green coat and holding a can of coke on the Great Wall. His expression is very surprised. After this photo was published, it had a great response in the world.

Because China was in the period of reform and opening up at that time, this imported beverage, Coke, withdrew from the China market when New China was founded, and returned in the late 1970s of 19, and has never been widely sold in China. This photo, as a record of China's development, has special significance in the background of this era, coupled with the visual contrast between the child's simple dress and funny expression and the red coke can in his hand.

Second, the origin of the photos

In fact, when James, the author of this photo, came to China in 1979, he originally wanted to record the magnificent mountains and rivers and beautiful scenery of our country with photos. On this day, he came to the Great Wall. During the filming, a cute little boy wearing a military green uniform shirt broke into his lens, which brought him new inspiration. So, with the consent of the little boy's parents, James took many photos of the little boy. At this moment, it suddenly occurred to him that he had brought several cans of coke. When he thought that there was no coke in the market in China at that time, James gave the little boy a can of coke to taste. He recorded the child's expression after trying this strange drink for the first time with his camera.

Third, the fate with Coca-Cola.

With the passage of time, the Coca-Cola Company has re-entered the China market for more than forty years, and now China has become one of the largest consumer markets for Coca-Cola. To commemorate the return of Coca-Cola Company after 40 years, the company found this meaningful photo and began to look for the boy in the photo. After many efforts, it finally found the child.

This child is called Hei Taojian, and now he has become the chairman of an investment company in Beijing and the president of GICC. When he was invited as a special guest by CCTV sports events, the title dealer at that time was Coca-Cola Company. Moreover, he has been inexplicably fond of drinking coke for so many years. Now, he is invited by Coca-Cola Company as a special guest to attend the company's annual meeting, which seems to witness the wonderful fate that Black Pottery Construction and Coca-Cola Company have to say.

Conclusion:

There are many things in life that are so wonderful and full of predestination, just like Hei Taojian's life, from being the first child in China to being a special guest at the meeting of the Coke Company again. Forty years have witnessed his growth and success, and also witnessed the rapid development and gradual strength of our country in these decades. The indissoluble bond between black and Coca-Cola has played an important role in the cultural exchange between China and western countries. I hope our country will develop better in the future, and our friendship with western countries will be deeper and deeper.