What is self-media and how to make money!

We-media refers to the way in which ordinary people publish their own facts and news through the Internet and other channels. "We Media" in English is "We Media". It is a way for ordinary people to provide and share their own facts and news after being connected to the global knowledge system through digital technology. It is a general term for new media that is a privatized, civilian, generalized, and independent communicator that uses modern and electronic means to deliver normative and non-normative information to an unspecified majority or a specific individual. To put it more simply, self-media is personal media. It is an emerging form that is different from traditional media. In other words, everyone can become a media. Dalong will not talk about those advanced theories here. We can see through a simple search that self-media is actually compared to traditional media. So what is traditional media? The TV, radio, newspapers, magazines, etc. that we are most familiar with are all traditional media. Compared with traditional media, self-media has attracted wave after wave of self-media people because of its more people-friendly and more personalized characteristics. . It does not have the high threshold, high standards and authority of traditional media. Instead, it has a new look that is popular, civilian and personalized, and is slowly becoming known to the public. For another example, the information we usually see on Toutiao, articles forwarded by others in Moments, videos and live broadcasts seen on Douyin, audio programs heard on Himalaya, etc., are all produced by countless self-media people Created. The Toutiao, Douyin, Ximalaya, etc. we just mentioned are what we call: self-media platforms.

1. Advertising sharing and platform subsidy income

Now many self-media platforms, such as Toutiao, Baijiahao, Penguin, etc., can earn platform traffic fees. These platforms The advertising subsidies given to high-quality authors are very high, and a newcomer without any experience can also get a considerable amount of income. In addition, some bonuses will be set up to encourage high-quality authors to make more products. If you can get them, you can also get a lot of rewards!

2. Commercial advertising revenue

Nowadays, companies need publicity and promotion to increase business volume. The self-media platform is a very good publicity channel, and a large number of companies are looking for self-media people to cooperate in publicity!

I have a classmate who does food tasting. He usually shoots some short videos and eats various snacks. In this way, businesses often sponsor him, invite him to try their own products, and give him gifts. A certain sponsorship fee!

3. Monetization of paid services

Common paid service monetization models include: community services, skills training, and skill services. Even if we sell our wisdom to make money, we will also make knowledge. Pay.

Nowadays, many people are selling courses and providing services. Many self-media people also feel that they are far away, and even say that they have no way to start. In fact, self-media is also very simple, as long as the content can improve certain skills of fans or In view of the certain anxieties of fans during the link, it is natural to charge them a certain fee.

4. Product sales revenue

Speaking of products, we can think about ourselves, we are constantly buying and buying every day!

In the past, when I was shopping, I only bought it when I needed it. But now it is different. When I see a product shared by an Internet celebrity, a certain community, or a friend, I sometimes buy it myself. It has changed from being rigid. Purchase becomes interest purchase! This is also the e-commerce era of self-media! You can also use self-media platforms to attract traffic and then close deals. Isn’t it very simple to sell products through self-media!