Introduction to Computer Graphic Design Specialty

Introduction to Computer Graphic Design Specialty

Graphic designers may use professional skills, such as typesetting, visual arts, page layout and computer software, to achieve the purpose of creative planning. The following is my professional introduction about computer graphic design. I hope everyone will look carefully!

I. General situation of computer graphic design specialty

Computer graphic design was established in August, 20 10, and currently there are 42 1 students. At present, there are 23 professional teachers, and 16 part-time teachers are employed by double-qualified teacher IT enterprises, including 3 teachers with senior titles and 22 "double-qualified" teachers.

There are 10 training rooms in this major, including computer graphic design training room, animation design training room, photography training room, website construction and maintenance training room, computer hardware technology training room, digital media training room, computer network technology training room and studio, covering basic experiments, professional training and expansion training. The laboratory has more than 400 sets of equipment, the training room on campus covers an area of nearly 600 square meters, and the total value of experimental training equipment is more than 2 million yuan. A number of 1 1 off-campus practice teaching bases have been established to meet the needs of practice teaching and scientific research, and nearly 500 students can be arranged for comprehensive production practice and post practice every year.

After several years of exploration and practice, the computer graphic design major has formed a "4+ 1+ 1" talent training mode, which is employment-oriented, highlights practical teaching links and runs through the whole process of vocational ability training and quality education. That is, in the first four semesters, theoretical knowledge learning and operation ability training in office automation, painting, photography, web page art design, graphic image processing, animation production, film and television post-production and so on are carried out; In the fifth semester, under the joint guidance of enterprise (bank) engineers and school teachers, we carried out productive training in project research and development, graphic design, animation design and production, web page design and production, and obtained IT qualification certificates; The last semester is internship, through which the "zero distance" docking between schools and enterprises and between study and work can be realized.

On 20 13-20 15, students majoring in computer graphic design won 28 awards in the provincial and municipal vocational skills competition, including the first prize 1, the second prize 1 and the third prize. Won 6 first prizes and 2 second prizes 15.

In the past five years, this major has delivered 236 outstanding graduates to the society, and the initial employment rate of students has exceeded 99%. The satisfaction rate of employers to graduates is 96%, and the school has become an important repository and incubator for technical and skilled talents in the IT industry in Henan Province, providing human resources and technical support for the rapid development of regional economy.

Second, the proposed public training platform for computer graphic design investment budget

The public training platform for computer graphic design plans to invest 2 million yuan, of which the financial special fund is10.5 million yuan, and the school raises 500,000 yuan by itself.

Three, the proposed computer graphic design public training platform construction project

It is planned to build two CG digital art workshop training rooms (including animation training general software, 3D creative activity resource library, CG platform student management module, task release function module, 2D and 3D animation professional skills case training, game art skills case training, post-film professional skills case training, etc.). ), support 1 smart recording and broadcasting classroom (including AVCare visual network integrated information management platform and network central management software package), and support 65438+ smart campus platform.

Fourth, the expected benefits after the completion of the training platform.

First, greatly improve and upgrade the training conditions of computer graphic design major in our school, enhance the practical teaching effect of related majors, and recruit more than 200 students majoring in computer graphic design every year.

Second, the training platform has a good social function. Not only for students in our school, but also for the public. Make use of the school's vocational skill appraisal station and superior resources to increase 800 person-times of on-the-job training and skill appraisal, provide services for vocational qualification certification inside and outside the school, and promote the school's "double certificate" system and the training and selection of talents in the county IT industry.

Third, the training platform has a large radiation function. Through inter-school, school-enterprise cooperation, joint development and other forms, we will build a teaching and training platform based on our school base and supplemented by cooperative enterprises, realize resource sharing and optimal utilization, and give full play to the maximum function and benefit of the training platform.

Fourthly, the training platform has outstanding demonstration function. Make full use of the technology and equipment of the computer graphic design professional training platform, cultivate more skilled talents for the IT industry, highlight the social and economic benefits of the training platform, and become a demonstration point for the combination of production and learning and school-enterprise cooperation.

Expand:

Advertising design is a profession, which is based on the application of computer graphic design technology and a new profession with the development of advertising industry. The main feature of this profession is a design activity or process that displays advertising elements such as images, characters, colors, layouts, graphics, etc., and combines the characteristics of the use of advertising media to express the purpose and intention of advertising through relevant design software on the computer.

Occupational characteristics

Advertising is a kind of communication tool, which transmits the information of a commodity from the production or operation institution (advertiser) of this commodity to a group of users and consumers.

Advertising can be divided into public service advertising (free) and commercial advertising (paid);

The communication activities carried out by advertisements are convincing;

Advertising is purposeful, planned and continuous;

Advertising is not only beneficial to advertisers, but also to the target audience, which can let users and consumers get useful information.

main course

Introduction to design, three major components, graphic design, font design, CI logo design, advertising design (plane and cube), layout design, book binding, photography techniques, visual communication design, packaging design, perspective, computer design, animation (2D and 3D graphic advertising design), and creation.

Professional requirements

Students should have solid modeling ability, systematic professional basic theory and relevant knowledge, learn from the essence of modern graphic design at home and abroad on the basis of China traditional culture, have the ability of continuous innovation, and have a high level of professional design and cultural and artistic accomplishment. Have the ability to integrate theory with practice. Master the basic rules and skills of advertising art design.

Cultivation direction

With systematic theoretical knowledge in the field of three-dimensional and space art, solid professional foundation and comprehensive application of design and practice. Able to work in press and publication, advertising design, professional research, teaching, production and management departments.

Employment direction

Industrial design (product design, indoor and outdoor environment and facilities design, product packaging, advertising design, graphic design, corporate image planning design, reverse design, display design, etc. ), product research and development, large-scale production enterprises, independent design firms engaged in related design, research and management.

required years of study

Ichiji

award a degree

Bachelor of Arts (BA)

Open colleges and universities

China Academy of Fine Arts, Nanjing Art Institute, Shandong Art Institute, Shandong Arts and Crafts Institute, Fudan Shanghai school of visual arts, China Communication University, Nanjing College, etc.

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