Seven profiteering industries understand human weakness

Seven profiteering industries understand human weakness

Introduction: Up to now, the total market of sex toys in China is around 1000 billion. Li Yinhe, a sexologist, estimates that 70% of the sex toys in the world are made in China. These industries are profitable and understand human weaknesses. Let's take a look at the specific content.

along with

Sex toy market

This is an industry that combines mystery, concealment and temptation. Over the years, the first impression is that signs with the words "adult products" and "gender health care" are hung in the streets. Narrow storefronts, sexy and naked posters, and red lights on street corners in the middle of the night have all branded this industry as "shady".

"People need sex tools, just like eating when they are hungry and drinking when they are thirsty."

On August 28, 2003, the US Food and Drug Administration issued the Notice of the US Food and Drug Administration that analog AIDS should not be managed as medical devices. The state has relaxed the management of sex products in China. Sex products are no longer special commodities and do not need pre-approval.

The policy has changed the industry ecology. In 20 12, there were about 500 sex products factories and more than 200,000 sex products stores in China.

Up to now, the total market of sex toys in China is around 1000 billion yuan. Li Yinhe, a sexologist, said that 70% of the sex toys in the world are made in China.

Analysis of profiteering:

Low cost is the main reason for profiteering.

The sexy underwear that looks attractive in the sex shop is made of the roughest cloth. The three-piece set of nurse, teacher and policewoman COSPLAY costs more than 500 yuan, and the purchase price is less than 100 yuan. There is a profit of nearly 500%.

A box of condoms, the purchase price is about 2 yuan money, and the words of new function and brand are hung in the sex shop, but they can be sold for dozens or even hundreds of yuan. There are also some so-called magic oils, sprays, anti-inflammatory potions ... As soon as the sex shop changed hands, the price immediately soared 10 times.

Another reason for profiteering: buyers are often ashamed to bargain.

In shops, consumers rarely have the habit of bargaining. They panicked when they came in, asked the price, paid the money, and turned around and left. Few people will bargain.

Glasses market

"The glasses industry is a profiteering industry." This view has penetrated into the consumer's concept.

According to the previous report of BWCHINESE Chinese website, there is a popular saying in the optical industry: 20 yuan's glasses are sold to you, and 200 yuan is in favor, 300 yuan is in friendship, and 400 yuan is quoted. The profiteering glasses industry is actually a gray interest chain with low cost, high pricing and high discount.

The ratio of the gross output value of China optical industry in 20 12 years is 201more than 0/year16 billion yuan. About 300 million people in China need vision correction, and the annual retail sales of glasses is about 23 billion yuan.

There are four major commodity categories in the glasses industry: frames, lenses, contact lenses and eye drops. Picture frame is a popular commodity, which requires high fashion and strong periodicity. The annual sales volume of car frames in China is about 80 million. Lens is an optical commodity, which pays more attention to the function of the product. Annual consumption of 200 million pieces. Contact lens is a kind of beauty product, which pays attention to the convenience and comfort of the product. Eye drops are consumables of contact lenses. Judging from the gross profit space of various products and their proportion in the total sales of optical shops, the average gross profit space of optical shops is about 5 times.

Analysis of profiteering:

First of all, the cost of glasses is very low compared with the selling price.

In Danyang, the hometown of glasses in China, "memory alloy frames" 1 1 yuan, "fashion alloy frames" 16 yuan, "plate frames" 16 yuan, among which the most expensive is pure titanium frames, and each pair only needs 60 yuan. However, as soon as they entered the store, the price of these spectacle frames soared, rising by 10 times or even 50 times.

Secondly, the technical threshold is not high: the optical matching process only takes ten minutes.

The actual processing time of glasses is much shorter than the time claimed by the clerk, and some only need 10 minute. The reason why customers have to wait for a few days is that unified delivery and processing can save production time and the cost of machine loss as a whole.

In Beijing, coated lenses with refractive index 1.56 are generally around 300 yuan, refractive index 1.6 1, lens 600 yuan, refractive index 1.67, and lens price is around 800 yuan.

In Danyang, Jiangsu Province, the most common and matching lenses, the refractive index 1.56 plus green film resin, the wholesale price of each pair is only 8 yuan; 1.56 gold film resin lens each 19 yuan, 1.6 1 aspheric resin lens each 2 1 yuan.

Health products

With the improvement of people's quality of life in China, they are more and more concerned about their health. In recent years, the health care products market is booming, especially on holidays, and the sales volume has soared, which is a good entrepreneurial direction for Qian Jing.

Industry status

The negative news has not hindered the development of the health care industry. Even in the case of global economic recession, the sales share of 20 1 1 year health care products accounts for 600 billion US dollars. By the end of 20 1 1, China had approved 1 1862 health foods. At the same time, health products and health care services have also risen rapidly, with an output value of about 300 billion yuan, second only to the United States. It is estimated that in 20 15, the scale will surpass the United States to become the first in the world, and the market scale will be the first in the world by 2020.

Analysis of profiteering:

The huge profits of the health care industry mainly include the following factors: First, the problem of population aging in many countries around the world is becoming increasingly serious. The elderly over 60 years old in China account for 13% of the total population, about1700,000 people. Their demand has promoted the development of health care industry in China.

Secondly, about 2 billion people are overweight and obese, and the global living habits have also promoted the development of the health care industry.

Third, the improvement of living standards and the enhancement of income control are also key factors for the growth of demand for health care products.

Fourth, global medical research on health food has made rapid progress. In the next few years, the health care industry will continue to develop at a high speed, and China's industrial policy must be followed up. First, we should concentrate on supporting domestic large-scale health care products enterprises; second, we should prevent foreign enterprises from devouring China food and health care industry.

Beauty care

Women who may care about buying food for one or two dollars are not soft in spending money in order to make themselves more beautiful. Especially in recent years, the concepts of cosmetic care and slimming beauty have been constantly publicized by the mass media, which has aroused almost every woman's love for beauty, thus stimulating the rise of the female beauty industry. Women's "beautiful industry" has great opportunities to make money.

At present, the market of beauty industry in China is about 300 billion yuan every year, and the beauty economy is increasing at the rate of 15% every year. With high profit and huge market, countless new beauty products, high-tech nursing instruments and high-tech slimming equipment come out every year.

China Beauty Economy Annual Report points out that China beauty economy is becoming the fifth largest consumption hotspot of China residents after real estate, automobiles, electronic communication and tourism.

The total number of employees in China's beauty industry is about 1 1.2 million, and the total number of urban beauty institutions in China is about15.42 million, with an annual output value of168 billion yuan. It accounts for 1.8% of the national GDP.

Analysis of profiteering:

"Rosebud 3 yuan money a pack, beauty sheets 1.5 yuan one, beauty underwear 0.4 yuan one, milk bath salt 2 yuan one, mint salt 4 yuan one ..." The gross profit of the beauty industry is as high as 90%.

articles for babies

China is the market with the largest number of infant brands in the world, which can be said to be full of flowers and chaotic competition.

At present, the number of infants aged 0-6 in China is 654.38+0.8 billion, and the prospective market capacity is 500 billion yuan. "Take diaper products as an example. Babies under one year old use an average of 5 tablets a day, 2-5 yuan per tablet and 300-600 yuan per month. "

Pei Fei, vice president of China Baby Industry Association, calculated an account: Newborn babies spend at least 2,000 yuan every month, including medical treatment, photography, nursing and other expenses besides daily necessities. This 500 billion-a-year cake is the natural driving force for the development of the maternal and child products franchise industry in China.

Analysis of profiteering:

The products of the baby products industry are divided into two parts: one part is the mass goods area (including diapers, wet wipes and food); The second is the profit commodity area (including toys, special safety supplies, daily necessities and toiletries).

The paper products in the mass goods area have zero profit, and the food profit rate is 5%; In the profit-making commodity area, toys are 60% off, outdoor clothes are 3.8% off, daily necessities are 6-6.5% off, a few commodities are 30% off, toiletries are about 70% off, and special products are about 40% off, with an average purchase discount of 4.94%, which is equivalent to the retail price 100 yuan. The purchase price is 49.4 yuan. The net profit of this business is 40%.

wedding photography

Wedding photography began to appear in Chinese mainland from 1992, and a large number of wedding photography shops appeared in 1994. In just 20 years, it has changed from a luxury to a necessity for marriage. The concept of "once in a lifetime" makes the wedding photo market profiteering.

With the rapid economic growth and the continuous improvement of residents' living standards in China, wedding photography has attracted more and more attention and enthusiastic participation of young people. About 6.5438+million couples get married every year in China, and the expenditure of urban couples on weddings alone reaches 465.438+0.83 billion yuan, of which wedding photography accounts for about 654.38+05% of the total wedding expenditure.

There are about 450,000 wedding photo studios, photography companies, photo agencies and photo studios in China, with nearly 5 million employees in related industries. Wedding photography has become one of the most promising industries in China, where competition and opportunities coexist. Compared with wedding activities such as wedding banquets and wedding candy, wedding photography has a larger profit margin of 30%-40%.

Up to now, the turnover of large-scale wedding photography enterprises in China is more than 20 million yuan, that of medium-sized enterprises is 8-20 million yuan, and that of some super-large enterprises is more than 50 million yuan. At present, there are more than 450,000 portrait photography enterprises in China, with more than 6 million employees and an annual turnover of over 90 billion yuan.

Analysis of profiteering:

Labor: 567 yuan

The monthly salary of the highest-ranking chief photographer in the studio is about 8000 yuan. The so-called Taiwan Province photographers are just ordinary photographers who have studied with senior photographers, and no customers will really verify their identities.

The salary of photography assistant is much lower, about 2000 a month. Makeup artists usually earn 4000 yuan a month, which is already in the middle and high end. The late designer, skilled, earned about 3000 yuan a month.

The total monthly salary of these four people is 17000 yuan. Even if these four people serve one-on-one, they only receive a couple of new people every day. In fact, this is basically impossible. Then the labor cost of each couple is 567 yuan for 30 days a month.

Clothing: 200 yuan

All kinds of new products, fine products and distinguished dresses added by the photo studio are at least one or two hundred yuan each time, but at most four or five hundred yuan. Some of those ordinary clothes are only tens of dollars. Clothes are used repeatedly and rarely washed. Even if the cleaning cost is included, the cost will not exceed 100 yuan if it is shared equally with each couple.

There are also consumables such as cameras. Wedding photography will not use too good equipment, including the loss of shutter and flash, about 50 cents per photo. A couple takes 200 photos, and the equipment loss cost is about 100 yuan.

Location: 750 yuan.

According to the calculation of large shops with 400 square meters in the bustling area, the rent is about 65,438+10,000 yuan a month. It is conservatively estimated that a photo studio of this scale receives seven or eight pairs of guests a day, which is 2 10 to 240 pairs of guests a month. The average rent per pair of guests is less than that in 500 yuan. Even if the renovation costs are included, this expenditure is around 550 yuan.

There's one more place. Generally, the location fee will be charged. Including the bus fare, the expenditure of framing fee is around 200 yuan.

Output: 33 1 yuan

According to a photo studio, a set of 8800 yuan is a "gift" photo album: 18 inch advanced waterproof photo album, a 200 yuan,10 inch advanced customized virgin photo album, 100 yuan, 40 inch widescreen magnification, one 100 yuan,.

The total production cost is 473 yuan. But these are retail prices. Studios have long-term agreements with production companies, and some studios even have their own production factories. The production cost is definitely not that high, at least 30% off. In this way, the production cost is about 33 1 yuan at most.

Total: 1848 yuan

This is about the cost of a set of ten thousand yuan wedding photos. It should be noted that many details of this set of data, such as labor, clothing and venues, are calculated according to the highest specifications. In fact, many photo studios spend much less on these aspects. Therefore, it is no exaggeration to say that the actual cost of a wedding photography set of 10000 yuan is more than 1000 yuan.

online game

Last year, the actual sales revenue of online game publishing industry in China reached 654.38+08.38 billion yuan, bringing 47.84 billion yuan to telecom industry and IT industry, far exceeding the sum of three traditional entertainments: movie box office, TV entertainment programs and audio-visual products distribution.

Analysis of profiteering:

The gross profit margin of the online game industry is as high as 50% or above, and the highest even reaches 75%, while the net interest rate is also between 25% and 50%. The main reason is that, on the one hand, manufacturers only need to maintain and upgrade online games, and do not need factories, warehouses and manufacturing, which greatly saves costs. On the other hand, because the game code of online games is stored in the server with high safety factor, the possibility of piracy is greatly reduced.

;