Tanabata activity planning [6]

First, the general idea.

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make great publicity and hype every year, and Qixi Valentine's Day has become one of couples' festivals. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Two. Activity time: August 16 (Thursday)-August 19 (Sunday)

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to build a magpie bridge in the shared space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grapes, the doorpost at the main entrance is decorated with green plastic vines to create a grape trellis, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

A century-old shop, a century-old harmony-200 * XX Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop?" "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the brand reputation advantage of the competitiveness of gold jewelry stores in xx shopping mall, and attracting target consumers with good faith blessing.

2. Activity planning

The Diamond Festival lasted for more than a month from August to the "Eleventh" Golden Week. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

Women's 77 yuan Deduction Voucher 10% discount card for clothing accessories and 60% discount card for Hanfu? 20% discount card for wedding photography

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic Tanabata, Lucky 77

-77 romantic gifts worth more than RMB 100, on a first-come-first-served basis.

(2) Activity planning

In-store merchants provide 77 items as gifts, set up an activity area in the shared space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Design and production of KT version

(2) The activity rule is water marking.

(4) tables and chairs needed for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, buy a Valentine's Day gift coupon and send a crosstalk couple package as long as you arrive in 770 yuan.

(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.

(The above two offers cannot be enjoyed at the same time)

Chapter II of Qixi Activity Planning

In order to deeply explore the rich connotation of China Valentine's Day, vigorously carry forward the national spirit and the spirit of the times, inherit the fine traditions and revolutionary traditions of the Chinese nation, guide community residents to understand, identify, love and live traditional festivals, and thus enhance patriotic feelings and national cohesion, XX Women's Federation organized the theme activity of "Qixi".

First, do a good job in publicity and create a festive atmosphere.

In order to better carry out this theme activity and create a strong holiday atmosphere, women's federations in various communities held neighborhood committee meetings to publicize the theme activity of "Qixi Festival", and street women's federations produced slogans to publicize the origin of the festival and folk customs traditions, which were well received by the broad masses in the jurisdiction. A total of 75 publicity slogans were posted in this activity. Through publicity activities, people pay more attention to this traditional festival, which has played a great role in creating a strong festive atmosphere for the whole society.

Second, hold a Tanabata love lecture to show true love.

On the eve of Tanabata, XX Women's Federation held a "Tanabata Love Lecture" to publicize the cultural connotation of Tanabata from its origin, legends, customs and poems, so as to let everyone know the beautiful feelings of advocating loyal love and longing for a happy life contained in Tanabata culture. Everyone also recited love poems around the theme of celebrating faithful love and family happiness in Chinese Valentine's Day, which inspired people's pursuit of true feelings and love for building a beautiful home and sharing a beautiful life.

Third, carry out women's voluntary service actions.

During the festival, XX Women's Federation organized women's voluntary service activities and spent a special "Chinese Valentine's Day" in the form of voluntary service. Under the organization of the Street Women's Federation, all communities responded positively and formed a volunteer service team of more than 40 people to clean up some sanitary corners in the area and maintain the environmental sanitation of roads in the community. At the same time, it provides services for the old party member and widowed old people before the founding of the People's Republic of China, helping them to clean their clothes. Everyone enjoys the service with a happy attitude and enhances their feelings.

Fourth, spread traditional culture and create a civilized society.

Street Women's Federation takes this festival as an opportunity to vigorously promote traditional culture, create a harmonious atmosphere, widely publicize mutual assistance and friendship, build a civilized society, and let the civilized atmosphere enter the community and the family. Since the activity was launched, it has been supported by all cadres and workers. Everyone pays more attention to professional etiquette in their work and serves visiting enterprises and the masses with civilized language and manners. At the same time, taking Tanabata as the starting point, we actively advocate civilization into the family, pursue family harmony and happiness, educate the masses to bid farewell to bad habits in a subtle way, establish a new style of civilization, and lay a solid foundation for creating a civilized community and a harmonious community.

Through the development of this main activity, the traditional culture of the Chinese nation has been further inherited and carried forward, which has contributed to building social harmony and family happiness and establishing people's correct views on love, values and life.

Chapter III of Qixi Activity Planning

I. Promotion purpose

Through the theme of "Valentine's Day in China on Tanabata", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract tourists, improve popularity and achieve the purpose of sales.

Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

201may day-month day

Third, publicize the agenda.

201may day-month day (day)

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme display: Month Day-Month Day

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display. The intransitive verb "Bundles of deep headdresses"

Promotion Time: Month Day-Month Day

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Nominal quantity original price current price

There is only one piece of jewelry for you, which costs one yuan.

Special set+send flowers for one yuan.

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: Month-Day)

Pay attention to the registration of membership card information. Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

Xxx jewelry with color jump

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give XXX a piece of jewelry or a membership card;

Buy xxx yuan jewelry in XXX and give flowers or discount cards provided by XXX flower shop.

The fourth chapter of Qixi activity planning

With the continuous development of society, KTV has become a part of people's lives in modern life, especially urban men and women. They pay attention to high-quality sound effects and like to relax themselves by singing K, which has become a way for them to decompress. This kind of people pay attention to the quality of life, and there are elements of romance and personality in it. This is the attraction of KTV on Valentine's Day. We should not only bring out the romantic atmosphere created by KTV on Valentine's Day, but also highlight our own personality. Also, one of the important conditions for this group of people to choose KTV is the sound quality, which is also to be publicized. Generally speaking, KTV should create a romantic, personalized and urban image on Valentine's Day to attract urban youth.

Activity time: August 20th.

Venue: xx discount KTV

Theme: Spirited Away.

Activity creativity:

(1) Valentine's Day for lovers: You can get coupons for lovers and enjoy the discount on Valentine's Day. Couple discount coupons are designed as unisex coupons, which have collection value, such as signing books. On Valentine's Day, a special room is for couples. Couples can enter a large private room or a couple can enter a double room. And on Valentine's Day, I gave my boyfriend a rose, my girlfriend a piece of chocolate, and a couple's drink and a couple's fruit platter from KTV.

(2) Valentine's Day for single aristocrats: It can also be promoted through discount coupons, and KTV can be used as a matchmaker to let them find their lovers in life and give gifts to those they find. Single aristocrats can enter the single club specially set up for Valentine's Day, that is, meet at the big KTV (the kind of round table singing, if it is a couple promotion, if you want to enter the couple room, you can enter the couple room).

(3) In addition, some general private rooms should be properly prepared for a group of friends to sing. As usual, such private rooms are not decorated.

Activity promotion:

(1) Publicize in newspapers with strong urban flavor, such as Metropolis Daily, and write clearly the interests of consumers, which are divided into two editions: singles and couples, and indicate the coupon address. From newspaper publication to Valentine's Day, you can listen to the audition with the coupons in the newspaper, and you can get a 20% discount on the sales of coupons for singles or couples. Those who don't come to audition can also get a discount card on Valentine's Day with the coupons in the newspaper. [If you spend more than 150(200) on the same day, you can get a membership card, and you can enjoy a 20% discount in the future. They can also get platinum (gold, silver) cards according to the different consumption conditions of the day and enjoy different discounts in the future. In addition, gold and silver card consumers can accumulate certain points and be upgraded to platinum users. This preferential condition was made into a leaflet on Valentine's Day and sent to singing consumers, which was not explained in the newspaper. Scorecards must reflect the urban atmosphere of young people, their personality or dignity. You can also make a short publicity on the bus tag, simply write down that the festival will be sung by you, and promote the Valentine's Day discount, which is divided into two aspects: singles and couples.

(2) The storefront is mainly decorated with red candle lights, and each couple's room is decorated with real roses, surrounded by candlelight, creating a romantic atmosphere. In the lobby, candle lights around can be dotted with five-color roses intermittently, and candle lights are also used on both sides of the corridor, which makes people feel that they are on the road of love; In the singles club, you can put lights around and put real candle sailboats on each table.

The fifth chapter of Qixi activity planning

First, the general idea.

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make great publicity and hype every year, and Qixi Valentine's Day has become one of couples' festivals. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Second, the activity time:

August 16 (Thursday)-August 19 (Sunday)

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to build a magpie bridge in the shared space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grapes, the doorpost at the main entrance is decorated with green plastic vines to create a grape trellis, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

A century-old shop, a century-old harmony-200 * XX Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the brand reputation advantage of the competitiveness of gold jewelry stores in xx shopping mall, and attracting target consumers with good faith blessing.

2. Activity planning

The Diamond Festival lasted for more than a month from August to the "Eleventh" Golden Week. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic Tanabata, Lucky 77

-77 romantic gifts worth more than RMB 100, on a first-come-first-served basis.

(2) Activity planning

In-store merchants provide 77 items as gifts, set up an activity area in the shared space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Design and production of KT version

(2) The activity rule is water marking.

(4) tables and chairs needed for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, buy a Valentine's Day gift coupon and send a crosstalk couple package as long as you arrive in 770 yuan.

(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.

Chapter VI of Qixi Activity Planning

I. Precautions for Promotion Activities

Time limit for promotion; What is popular now is that there are time limits for promotion, such as the first day of promotion, the consumption period of festivals, limiting consumption time to encourage consumption, and meeting the needs of promotion within a fixed time.

Popularize quantification; It is also a common practice to specify the quantity of products to be sold, but in the promotion activities, this practice is not very good and easy to be competitive.

Promotion characteristics; Everyone has their own promotional characteristics, such as national characteristics, so it is necessary to clearly set up a banner of characteristics in gifts, packaging, discounts, gifts and concessions, and do the special promotion to the end to distinguish the unified pattern of Qixi.

Promotion objectives; The goal of promotion is to set the promotion within a certain range, which is convenient for consumers to choose. It is also a process of sorting out sales. Finding your own and choosing your own is the effect of promotion.

Promotion atmosphere; It is very important to control the promotion atmosphere. Generally, in the middle of festivals, the atmosphere is relatively unified, represented by celebrations, but it can be different on different occasions or different products. To show a positive promotion atmosphere, it is mainly manifested in the personality in the promotion atmosphere, such as paying attention to promotion means and ignoring product functions, and paying attention to promotional gifts and ignoring promotion.

Second, the promotion skills

1, only do online shop theme logo.

I believe that people who are a little more careful will find that Baidu and Google will do special logos every holiday or major event. Even if your website is full of holiday features, it will attract more people's attention. So, the first step, you can design a Valentine's Day logo like a big website.

2. Set a special topic for Valentine's Day

Collect articles related to Valentine's Day online, introduce yourself, and most importantly, create more original articles by yourself. When your Valentine's Day topic is rich enough and original enough, it will definitely bring huge traffic. For example, Yi Xi. The com of Golden Abacus also produced a special topic during the Spring Festival, which achieved similar results and achieved good results.

3, Valentine's Day picture optimization

Baidu and Google, the two mainstream search images, have a lot of traffic. You can put more exquisite and original Valentine's Day pictures on the website, watermark them and reprint them immediately, depending on your website.

4. Online shop promotion

A. Skillfully use custom expressions

This is a trick of holiday online marketing. Custom expressions are made into animated pictures of gif, leaving their own website names or web addresses, which are also spread through instant messaging software such as qq and msn.

B. Greeting cards to convey feelings

It is very interesting to send greeting cards to your users on Valentine's Day. It is very important to pay attention to the contents of greeting cards, including names and signatures. Novel content can bring you unexpected results.

C. Valentine's Day prayer dissemination web page

This is the most commonly used form of holiday online marketing, and it is also the fastest and most direct form. It should be noted that web pages need to generate other people's names and greetings, and the effect is very good. This webpage can be spread by instant messaging software such as qq and msn.

5. Forum promotion is indispensable.

Well-known emotional communities in China include some comprehensive entertainment communities, such as post bars. Finding the right target group and doing a good job of theme posts will definitely resonate with netizens and bring traffic.

Third, the promotion plan

Promotion plan 1:

Reducing the price is the most practical and attractive promotion plan for buyers. Of course, price reduction is also skillful. First of all, we found a very popular product among our best-selling products. Of course, it would be better if it is suitable for couples. We can cultivate pricing skills in this way.

1. If your single product is sold between 30-50 yuan, the price can be set as 13. 14 yuan, which represents the meaning of a lifetime, plus the purchase restriction, each person is limited to 2 copies. At present, this scheme is used in my shop. )

2. If the price of your single product is around 30 yuan, you can promote it according to matching clothes, that is, 52.0 yuan or 53.0 yuan matching clothes 1 serving, which means I love you. I think what you mean (note: 1 matching clothes include 2 items). If the clothes you wear are packaged,

I believe it would be perfect if I could buy some ribbons and wrap them up.

3. If your single product price is in the range of 70-80. Can be set to 13 1.4 yuan couple package express. It is also very popular.

4, 100 yuan can choose 13 1.4 yuan scheme.

Promotion plan 2:

Cooperate with price reduction. It is also a popular promotion scheme at present.

For example, if you buy 60 yuan, the price will drop to 52.0 yuan or 53.0 yuan.

If the purchase price exceeds 150 yuan, the price will be reduced to 13 1.4 yuan.

Promotion plan 3:

Mysterious gift. Gifts must be novel and represent the feelings between lovers. There are two gifts, one for a man and one for a woman. As for mysterious gifts, you have to go to the small commodity wholesale market to find small gifts for couples.

You can also send plastic roses. If buyers buy a lot, they can send roses with gold-plated leaves, which are popular on Taobao, or acacia beans, magic beans, chocolates and so on.

Promotion plan 4:

sweetheart

Packaging. This plan requires sellers to learn the packaging skills of products, buy some ribbons and gift boxes for hardcover, and must be packed in five-layer cartons after hardcover to avoid crushing your carefully packaged baby on the way. With such exquisite packaging, it is also very decent for the buyer to give it away after receiving it.