What is the prospect of the photo studio industry at present?

Hello, forward-looking economists provide you with relevant industry analysis, hoping to help you:

80% of the newcomers choose to take wedding photography.

Judging from the current acceptance of wedding photography by newcomers in China, according to the Analysis Report on the Market Prospect and Investment Strategic Planning of China Wedding Photography Industry from 20/kloc-0 to 8-2023 released by Prospective Industry Research Institute, at present, about 8 1.82% of the newcomers will choose to take wedding photography, and only 18.5438+08% will. It shows that most newcomers can still take wedding photography.

Chart 1: survey on consumption attitude of wedding photography (unit:%)

Source: Prospective Economist APP of Prospective Industry Research Institute

70% of newlyweds spend more than 5K on wedding photography.

According to the "20 18-2023 China Wedding Photography Industry Market Prospect and Investment Strategy Planning Analysis Report" released by Prospective Industry Research Institute, among the newcomers who take wedding photos, 8.77% spend less than 3,000 yuan on wedding photography, 20.27% spend 3,000-5,000 yuan, and 42.55% spend 5,000 yuan. 70.96% of the newcomers spend more than 5,000 yuan on wedding photography.

Chart 2: wedding photography consumption survey (unit: yuan,%)

Source: Prospective Economist APP of Prospective Industry Research Institute

Multiple factors promote the present situation of wedding photography in China.

The reasons for the present situation of wedding photography in China can be divided into subjective reasons and objective reasons. Prospective Industry Research Institute classifies it as follows:

Subjective reasons:

First, the per capita disposable income of China residents has increased year by year. With the continuous development of China's economy, the per capita disposable income of China residents has been increasing. Therefore, newcomers have the will and ability to upgrade their consumption in wedding photography. According to relevant data, in the past five years, the average consumption of wedding photography in China has increased year by year. In 20 17, the average domestic wedding photography consumption was about 6400 yuan, a record high.

Second, the new generation of young people's pursuit of individuality. As we all know, for various reasons, the post-90s generation has always been regarded as a generation full of personality. As a project that can fully express personality, wedding photography naturally attracts the attention of the post-90s generation. After 90, I am keen to make my wedding photos full of personality and distinguish them from other people's wedding photos. Personalized wedding photography consumption is relatively high. In recent years, the post-90s generation has gradually become the main group of newlyweds, and the post-90s couples spend a lot on wedding photography, thus promoting the average consumption of wedding photography in China.

Chart 3: Average domestic wedding photography consumption from 2013 to 20 17 (unit: RMB)

Source: Prospective Economist APP of Prospective Industry Research Institute

Objective reasons: the improvement of wedding photography technology. With the rapid development of photography technology, the innovation of wedding photography industry is increasing year by year, which gives young people the objective conditions to pursue individuality, so that young people can take their own wedding photos.

In the past, wedding photos were generally divided into indoor photos and outdoor photos. Indoor photos are generally taken with the change of background pictures, and the photos taken are all the same, and most people's backgrounds are almost the same. Outdoor photos are usually taken on the spot, and the scenery is average, which will be similar to the background of local wedding photos. Nowadays, young people are full of personality, and the way of taking wedding photos in the past is out of date.

Nowadays, taking wedding photos is more like taking a wasteful movie, and the protagonist is a newcomer. Most brides embrace the heroine's dream more or less, and this wedding photo shooting method greatly satisfies the bride's wishes. The era of movie wedding photos has arrived.

Chart 4: Development stage of wedding photography industry

Source: Prospective Economist APP of Prospective Industry Research Institute

Chart 5: Subjective and objective reasons for the continuous growth of wedding photography consumption

Source: Prospective Economist APP of Prospective Industry Research Institute