Where was Simon Lu born?

Simon Lu, 20 15 most potential individual, self-media person, social media marketing consultant expert, new media marketing practitioner, judge of the 5th China Classic Communication Tiger Roar Award, Sina ten million bloggers, famous IT bloggers and plum blossom columnist. Com of iresearch.

Chinese name: Simon Lu.

Nationality: China.

Ethnic group: Han nationality

Place of Birth: Gushi County, Henan Province

Date of birth: 1987-8-2

Occupation: new media, social media marketing, creative planning.

Graduate school: Southeast University

Main achievements: Sina, the judge of the 5th China Classic Communication Tiger Roar Award, and the marketing consultant of tens of millions of Weibo.

Representative Works: Wuxi Yuantouzhu Scenic Area Social Media Marketing Case Guiyi Strawberry Weibo Marketing Case

Personal profile

Simon Lu, 20 15 most potential individual, self-media person, social media marketing consultant expert, new media marketing practitioner, judge of the 5th China Classic Communication Tiger Roar Award, tens of millions of Sina bloggers and IT bloggers. 1987 was born in Gushi county, Henan province on August 2nd. He is currently the social media marketing director of Daiwa Group, responsible for online marketing, social media marketing and mobile Internet marketing, from creative strategy to market insight to executive service. 20 10 graduated from southeast university. After graduation, I joined Hongtu Sanbao, the top IT chain retail company in China, and engaged in brand planning, promotion and marketing activities, as well as the positioning, construction and operation of the official Weibo.

Personal advantage

Social media marketing, network marketing, Weibo, blog marketing.

Personal experience

Simon Lu, a social media practitioner, has many years of practical experience in Internet social media projects, especially mainstream social platforms such as Weibo, Blog and WeChat, and has in-depth understanding and project marketing practice. At present, Sina blog is a famous blog with tens of millions of levels. On September 20 1 1, he joined Daiwa group, the first local advertising listed company in China, as the project director of social media business department, providing strategic planning and customer strategy guidance for customers. He has successfully integrated and promoted social media for Wuxi Guiyi Farm, Yuantouzhu Scenic Area, Nanjing University 1 10 celebrations and other projects. Among them, Guiyi Strawberry won the 20 1 1 China Advertising Effect Award and the Bronze Award of the 5th Golden Investment Award, and its service project was well received by customers. He also served as a marketing consultant for many Nanjing enterprises in Weibo, providing consulting guidance and strategic planning for their enterprises in Weibo. During this period, many professional articles were reprinted and quoted by industry websites. Column articles such as Personal Weibo Construction and Operation Skills, WeChat Commercialization Mode Analysis, Six Ways to Make Money, and 20 13 Social Media Marketing Strategy Development Thinking were reprinted and published by Speedway.com, iResearch.com, Sohu IT and other industry portals.

Be good at fields

Network marketing, social media marketing, Weibo marketing, blog marketing and other network marketing and marketing planning and promotion.

Personal point of view

1, attitude is everything. Don't follow the trend, but stand on an objective standpoint and do everything with enthusiasm and seriousness, and you will do it well. Every private effort will have multiplied results, which will be displayed in front of the public.

2. In social media, there are a lot of valuable big data information such as users' and consumers' daily behaviors, personal hobbies and friends' relationships. How can we seize our potential customers and create value for us? Then we must grasp the process of consumer purchase: cognition (exposure)-trust (relationship)-purchase (transformation). Social media can solve the first two processes well and promote transformation.

3. Trust is the ultimate indicator of social marketing, which can market all user behaviors. Therefore, enterprises need to establish a long-term brand trust monitoring system. Study the communication relationship between customers and consumers, use flexible strategies, infectious ideas and rich media resources, and pay attention to the integrated marketing of social media, search engines, videos, mobile terminals (WeChat) and e-commerce.

4. In the era of mobile Internet, WeChat has become the most important entrance. Whether it is communication or information reception, WeChat has become the first mobile social tool for grassroots and elite. Wechat has become the most important entry point for fragmentation time. There are users, there is value.

Project case

20 12 @ Wuxi Taihu Source Pearl Scenic Area integrates social media resources for accurate and effective marketing according to the precise positioning of products and the habits of target consumers, and carries out social media marketing in scenic spots from brand and product exposure, interactive marketing activities, ROI (input-output), online customer service and customer relationship management. During the 50-day promotion period, the number of effective fans in Weibo increased from zero to nearly 33,000; Participated in Weibo's forwarding and comments for nearly 6,543,800 times; Exposure times reached more than 20 million times; The forum around Jiangsu 14 has nearly 400,000 views. According to the statistics of scenic spots, the number of tourists during the cherry blossom festival this year has increased by more than 30% compared with last year.