What design projects are there in the visual design category?

(1) Font design (2) Logo design (3) Illustration design (4) Arrangement design (5) Advertising design (6) Packaging design

(7) Display design

Significance and characteristics of various visual communication designs

Logo design:

People can get a lot of information, which greatly affects their life concept and lifestyle.

It is divided into political, public welfare, cultural and commercial categories.

Packaging design:

The artistic design of book cover and typesetting can improve readers' interest in reading and deepen their understanding of ideas, culture and knowledge.

Font design:

A symbol that symbolizes or represents a country, institution, group, enterprise or product with a specific graphic.

Concise, intuitive and easy to identify

Image design:

Refers to the use of visual design means, through the logo modeling and specific colors and other means of expression, so that the enterprise's business philosophy, behavior philosophy, business characteristics, product packaging style, marketing principles and strategies to form an overall image.

Book design:

In order to effectively convey the specific information of the enterprise, some artistic treatments are carried out in the strokes, structure, modeling, color and arrangement of the characters to form a distinctive personality, which makes people easy to identify and remember.

Advertising design:

All kinds of manual or computer painting methods or imaging techniques, as well as creative image design using composite methods, are ingenious in conception and unique in performance.

Design of visual image recognition system;

As a medium between products and consumers, it plays a role in protecting commodities, introducing commodities, beautifying commodities, guiding consumption, and facilitating storage, transportation, sales and measurement.

Also known as decorative design

From the perspective of development, visual communication design is a scientific and rigorous concept name, which contains the trend of future design.

Based on the analysis of the current design situation, the main content of its visual communication design is still what GraphicDesign professionals commonly call "graphic design".

At present, there is no big difference between "visual communication design" and "graphic design" in design category, and there is no contradiction and opposition in the distinction and unification of "visual communication design" and "graphic design" in concept category.

Visual communication design is the art of serving modern business.

It mainly includes logo design, advertising design, packaging design, environment design inside and outside the store, corporate image design, etc. Because these designs are communicated to consumers through visual images, they are called "visual communication design", which plays a bridge role between enterprises, commodities and consumers.

Visual communication design is an artistic creation with characters, graphics and colors as the basic elements. It affects people's feelings and concepts with its unique artistic charm in the field of spiritual culture and plays a very important role in people's daily life.

Professional training goal: to cultivate advanced technical application-oriented professionals with certain artistic accomplishment, master the basic theory and professional skills of visual communication art design, and work in various visual communication art design, publishing education and production units.

Professional core competence: visual communication, art design, application performance ability.

Professional core courses and main practical links: painting foundation, pattern foundation, plane composition, color composition, three-dimensional composition, professional gouache technique, Chinese painting foundation, logo design, packaging decoration design, packaging modeling design, container modeling design, book binding design, advertising poster design, exhibition design, advertising design, cg animation animation design, painting skill expression ability training, computer design application, visual communication art design, visit practice and so on.

Employment field:

Press and publication, color printing, print advertising, outdoor advertising, enterprise CIS planning and design, poster design, poster design, publication design, product packaging design, commercial hand-drawing, website image design, webpage production, Flash, animation design, commercial photography, home decoration design, effect diagram design, exhibition design, garden design, architectural design, landscape design, three-dimensional animation design, film and television production, column.