How to design food posters? What color tone is commonly used to represent food?

Dry goods sharing! Color design skills of edible red

Mature fruits are mostly red in color, such as red apples, lychees, cherries and strawberries. And these fruits taste sweet, the redder the better. Therefore, red gives people a strong, mature and delicious feeling, and it is bright and dazzling, which can stimulate people's desire to buy.

The saturation of red is gorgeous, and many sweets, cakes and drinks use this color to increase the sales of products.

It is the most common color in food, and some fruits will show this color when they are ripe, such as mango, banana and orange. Cereal food also appears after baking, giving off fragrance. Therefore, yellow often gives people a sense of fragrance, maturity, delicacy and appetite. This color is often used in baked goods, canned fruits, margarine and other foods.

orange

The wavelength of orange is second only to red, and it is a mixed color of yellow and red, so orange has both the advantages of red and yellow. Among fruits, the appearance color of ripe oranges is representative, which can give people a strong sweet, mature and mellow feeling. So many drinks, canned fruits and other foods use this color.

green

Many plants in nature are green, and green in sunlight accounts for more than 50%. Vegetables are mostly green, giving people a fresh and refreshing feeling, and are mostly used in vegetable juice, fruit wine, canned vegetables and so on.

white

White is a symbol of purity and whiteness, which often reminds people of ice and snow, milk, white lotus, flour, monosodium glutamate, sugar and so on. Therefore, it is common in related drinks and foods.

brown

The color of coffee mainly comes from the color of coffee, which gives people a unique flavor and rich texture. This color is usually found in the design of making coffee, tea, beer, chocolate, cakes and other foods.

blue

Blue is a cool color, similar to green. However, in nature, there are fewer kinds of blue food, so its application is less and it is mostly used for color matching. Pay special attention when using it alone, otherwise it will make people feel bored and lose their appetite.

About dry goods sharing! Today, the global Ivy Bian Xiao will share with you the color design skills of food. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

What color tone is commonly used to represent food? Nowadays, many people take photos with their mobile phones before eating, and then send a beautiful circle of friends to show their lives. But the photos taken by some people make people feel tasteless, and the photos taken by some people make people drool. Why? The main reason is the difference in color matching. When displaying food, the color tone and color matching of the picture are very important. Increase the variety and quantity of colors in food pictures, just like the last article: different color combinations convey different atmospheres. (1) As mentioned earlier, this is an impression color scheme that conveys magnificence and happiness, which can show the fresh and gorgeous appearance of food and enrich people's taste experience. Black is the basic color that best sets off food. As a background color, achromatic black can set off any color to the greatest extent. Therefore, the use of black or dark tableware can best reflect the delicious food itself, and brightly colored food will be more vivid in black utensils. We can pay attention to observe, like Japanese food or western food, their poster design is usually based on black, and the sashimi/steak in the picture is more colorful, which makes people feel that the ingredients are fresh and even thinks that this food has medicinal value. We found that the dark screen design can make food more advanced and show elegant and classic style. In addition to paying attention to the color matching of food and tableware, we should try our best to make the color matching reflect the characteristics of the ingredients themselves. For example, desserts are soft, tender and sweet. In the picture color matching, white should be the main color matching, and the color is elegant and bright. The overall design should reflect the sweet, lovely and soft images of cakes, donuts and other desserts. For example, hot pot, mala Tang and other heavy-flavored ingredients, the color matching of the picture should be high-purity red or orange, with black to form a strong visual impact and strengthen the spicy and heavy taste. Similarly, like the popular healthy meals, in order to make vegetables look fresher and healthier, you can choose clear and bright colors and green. What are the requirements for poster design elements? The requirements for poster design elements are as follows:

1, full visual impact, can be achieved through images and colors.

Color is the most sensitive thing for human vision. If the color of the home page is handled well, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination and local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3, the content should not be too much, concise and clear, and the length should be short and concise.

4, the picture is the main, supplemented by copywriting.

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

5. The theme font is eye-catching.

Fully embody the principle of positioning design. With distinctive trademarks, signs, titles and graphics.

Extended data:

Poster design composition skills:

1, thickness comparison of composition skills:

The so-called thickness contrast refers to the colors used in the composition process and a style formed by the patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's Cabbage and Fruit Fruit). This style is often used for packaging composition.

Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills:

In the landscape composition of traditional Chinese painting, we should pay attention to the perspective of close-range and middle-range, and in the design of packaging design, we should also pay attention to the composition level of near and far pictures. The so-called approach is the most eye-catching part of a picture, also called the first visual impact, which is also the most important content to be expressed in the packaging pattern.

For example, the earliest instant noodle packaging used by Shuanghui, the first thing that caught people's attention was the Shuanghui trademark with a blank background and the words of Shuanghui with a huge white variety with a dark red square background (that is, close shot), followed by the smaller main character of "Braised Beef Noodles" (it should be said that the second sight is also called the middle shot).

Thirdly, the product photos (also called the third line of sight, bounded by the middle scene) expressing the packaging content, followed by the auxiliary corporate mascot advertising language, performance description, corporate logo and so on. This obvious layering is also called the three-step rule of vision, which highlights the most important theme from top to bottom and from right to left while considering people's habit of checking still life pictures.

As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the picture I designed is like a powerful magnetic force, which draws the eyes of the campers tightly.

3. Comparison of composition skills:

When it comes to the contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent.

In the design of many packaging patterns, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition skills:

In a pattern, we often find this phenomenon, that is, the explosive pattern in the background or around the name of a packaging theme, or a few seemingly random crazy thick lines, or banded English or patterns, all show a kind of "feeling".

The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western composition skills:

This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.

And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6, ancient and modern comparative composition skills:

Making foreign things serve China means making the past serve the present. Especially in order to reflect a kind of cultural taste, people often use the ancient classic ornamentation, calligraphy, characters and patterns on the packaging now, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.

-Poster design (artistic design with strong visual effects for publicity)

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