Why not Toshiba, Panasonic, Sony, Sanyo and Sharp in Japan?

It's not that people are dying, it's that we are dying. Whether it is home TV or refrigerator washing machine air conditioner, people are moving towards high technology. The real core technology is buying people. If you leave people, I will see if you produce your pure self. This does not mean that people simply don't care about producing these low value-added products. Just because you drive an Audi and I drive a Rolls Royce doesn't mean I can't afford an Audi. Although the economy is globally integrated, technology cannot be integrated.

It's a fantasy. Not only good, but also good. Sony is also famous in the film and television industry. In addition, it also dominates the mobile phone camera and camera COMS camera, covering almost 70% of the world. Panasonic is already the leader of new energy, and low value-added household appliances like home appliances have long been eliminated.

Toshiba Sony is dying? Do you know these two things, a gyroscope and a lens with 30cm resolution are shot in a 2.4m 240km orbit? Do you know which two you are talking about?

Characteristics of Japanese enterprises:

1. is usually good at improvement and optimization, not invention.

2. specialist treatment is serious, and the extremes meet.

3. It is more appropriate to compare the function machine to a Japanese enterprise.

First, most Japanese technologies imitate Europe and America. For example, the patent right of metal thixotropic molding machine belongs to the United States, but it is not produced in the United States. The patent rights are granted to a company in Canada and a company in Japan respectively. When Japan got the patent, it did not copy the production, but made further improvement and optimization. Canadian machines can be said to be prototypes, and Japanese machines in production are much better.

In the past, improvement and optimization highlighted the advantages of Japanese enterprises. In this way, Japanese products once introduced computer memory, cars and other products to the American market. Now the emergence of enterprises in China imitates China's products in all directions, no matter how poor or rich the other party is, there are corresponding products. Photovoltaic, LED, LCD, ships, and even high-speed rail, China enterprises all have direct simple imitation, optimization and improvement, which is not only all-round penetration in an industry, but also low-cost competition at all levels. Not only Japan can't resist, but Trump in the United States is also worried!

Second, Japanese companies have improved various forms and processes in an attempt to avoid leakage. Because of this, there are too many departments, the strategy is difficult to implement, the efficiency of coordination and cooperation is low, and the product development cycle is too long. (Note: Germany and the United States are equally inefficient and the process is equally long). On the other hand, Japan is meticulous and rigid, so Japanese companies have been able to improve and optimize many excellent accessories, components and machine tools. Look at the long end, it is very good! However, in the overall market, China enterprises have achieved the goal of improving and producing products at the same time, with high speed and seizing the market. Perhaps it is too difficult to accept the reality, perhaps it is confused by the phenomenon, and some Japanese companies have begun to sit still, repeatedly falsifying and repeatedly exposing! The serious and single-minded spirit of some Japanese companies began to collapse!

Third, Japanese companies like to build cars behind closed doors, and improve and optimize to stay within the company. Before the product went on the market, it began to make decisions for customers. "Panasonic Life Creativity" took ten years from 2003 to 20 13, and Panasonic lost a lot!

Gone are the days when people were short of clothes and food (I'll take it if you don't give me anything)! Fashion is the best window to observe the changes of the times, and we can see the changes of the public's mentality: LV bags are no longer popular, bags and clothing begin to pursue niche brands, and personalized customized versions are popular. If your product still goes its own way and tries to lead customers by the nose, then your product will be ignored and turned a blind eye!

Japanese companies are good at improving product quality and performance, which makes them look rigid, just like a feature phone. Chinese enterprises start with non-self-developed mobile phones, beautify the desktop theme UI, shorten the boot time, and clean up the storage space, making MIUI system the first and Xiaomi mobile phone the second.

The colors of China enterprises are changing gradually, while those of Japanese enterprises are monochromatic. In the early years of Sony Ericsson's mobile phone development, Japan sent a Commissioner to supervise a foundry, staying up late every day and changing the production plan. But after all? Sony photosensitive element imx series is the only glory left by Japanese mobile phones!

Europe and America pay attention to basic research, and over time, many great inventions have been born, perhaps like maternity. After the invention, she was too tired to continue to make progress, thinking she could stand on it!

At present, the long-term of a country depends on the accumulation of basic research, and the short-term depends on the value of invented derivatives (improving the ability of optimization). The times are advancing, so are you. The gap is shortening and the cycle is getting faster. ...

Who said no? Others just changed careers. White goods and downstream low-end manufacturing have been cut off, and others are now making high-end products!

Toshiba's nuclear magnetic resonance * * vibration, Doppler ultrasound, high-end dialysis products, digital X-ray machines, chips and data storage are the kings of high-end medical devices. China imports more than half of color B-ultrasound, X-ray machines and nuclear magnetic resonance * * Zhendong Zhi from Japan every year.

Sony is the king of high-end TV sets, high-end electronic products, headphones, stereos, high-end cameras, top-class ccd, digital cameras and mobile phone cameras (the first in the world), and Sony ranks among the best in the world in audio-visual equipment, live TV broadcasting and relay systems.

Panasonic has high-end razors, high-end household appliances, high-end lithium batteries (for Tesla) and laptops, although the share is not very large. But the quality is really awesome, and it is quite durable! It is said that many US military notebooks are purchased from Panasonic!

Sharp sold the LCD panel technology (low-end products) to domestic enterprises, and now it is still making laser printers, that is, high-end laser tv. Throw those who don't make money to Chinese enterprises, and keep those who make money and use them slowly.

Sanyo, still the king of battery research and development, has sold the low-end home appliance industry to China enterprises. It is said that Sanyo is owned by Sony and Toyota! Other industries unknown!

Am I stupid? Why not go to E-commerce and Shangchao to see how much Sony TV costs? How much is the same made in China? Take the domestic price to see if Sony sells you the same index? It's better to admit it than to admire foreign things, and not to fantasize all day.

What is useless? You just don't know what's so great about others. Wake up, Toshiba has achieved the top five in the world in terms of chips, Panasonic is the world leader in new energy components, Sony is also very important in autonomous driving, and Sanyo Trading is also one of the top trading companies in the world.

That's true. According to the president of Toshiba Energy Systems, Toshiba's annual income of white goods is as high as 400 billion yuan. However, after the collapse of the bubble economy, Toshiba gradually withdrew from the TV and white goods industries, and related technologies were transferred to Hisense and Midea in China.

Now the white goods market in China is almost controlled by Midea, Gree and Haier. Japanese companies are completely defeated, and it is difficult for us to find Japanese brands like Toshiba and Sony. However, according to the president of Toshiba Energy Systems, in 20 17, Toshiba's revenue reached 240 billion RMB and its profit was 4 billion RMB. It is estimated that by 20 19, Toshiba's annual revenue will return to more than 300 billion yuan.

In fact, Japanese giants such as Panasonic and Hitachi have successfully transformed. Sharp, who had a slow transition, encountered problems and was acquired by Foxconn's Guo Taiming. Sony's transformation is not firm enough and it is still in an unstable state.

After Toshiba completely withdrew from white goods, it entered the business fields of large-scale nuclear power, new energy and hydrogen fuel cell power stations. At present, the core business supporting Toshiba is the upstream heavy industry business with global layout and nuclear power, new energy and hydrogen fuel cell technology. This Toshiba is no longer well-known and does not have the scale of that year, but the foundation of heavy industry technology is thicker.

Disappear in the front-end market and gain a foothold in the upstream market. Toshiba's successful transformation is almost the epitome of Japan's economic transformation and upgrading. Since 2000, Japanese enterprises, hit by the bubble economy and lost in the terminal market, have begun to transform into two paths:

One is the change from quantity growth to quality growth, and the other is the transfer from domestic market to international market again.

In 1970s and 1980s, Japan's economy grew rapidly, and the electronic industry seized the opportunity of technological revolution and rose rapidly. Japanese white goods and electronic products such as electronic watches, electronic game machines, color TVs, refrigerators, air conditioners, and functional mobile phones sell well all over the world. At that time, China imported the most household appliances from Japan.

However, after the bubble crisis broke out in 1990, many Japanese enterprises fell into operational difficulties. China Haier, Gree, Midea, Hisense and other home appliance companies gradually seized the China market by virtue of their cost-effective advantages, while Japanese companies such as Panasonic and Toshiba gradually withdrew from the terminal market. The rise of South Korea's Samsung and LG has replaced Sony and Sharp as the world's largest color TV suppliers.

In the field of Internet and information technology, Japanese electronics industry missed the best opportunity to transform into digitalization, networking and intelligence. Microsoft, Google, Apple, Intel, Qualcomm and so on. Firmly grasp the technical standards and control rights.

In the past 30 years, the Japanese household appliances and electronics industries have almost faced a desperate situation, suppressed by American technology companies, seized by China's cheap products on a large scale, and attacked by Korean technology.

As the saying goes, "if you are poor, you will think about change." Japanese business circles have begun great reflection and change. Sony put forward a revival plan, Toshiba and Panasonic divested their home appliance business, and Toyota and Honda vigorously expanded their international markets.

They are all transforming to the upstream core components and commercial fields, and many enterprises are shifting from B2C field to B2B field. Panasonic has expanded from home appliances to automotive electronics, residential energy, commercial solutions and other fields; Sharp turned to medical care, robotics, smart home, automobiles, air safety and other technical fields; Toshiba entered the business field of large-scale nuclear power, new energy and hydrogen fuel cell power stations.

After ten years of hard work, many enterprises have turned losses into profits, their business has steadily picked up and their technology has become more solid. But the most unstable thing is Sony.

Sony has a huge terminal market business, and its products cover TV sets, mobile phones, game consoles, audio and video, computers and so on. Although the company shouted the revival plan and tried to make drastic reforms, it could not give up the terminal market and resolutely transformed into the upstream technology field.

The TV business is Sony's base area, and Sony has always refused to give up this market. In 20 13 years, Sony's revenue increased by 14.3%, but it lost 125 billion USD. Since 2002, Sony's transformation has not been successful, and its revenue and profit have been unstable.

At that time, Matsushita CEO Tsuga Hiroshi said after seeing Sony's CES booth: "Now anyone can make TV, but this will happen to smartphones. Not just TV. " This sentence tells the problem of Sony and the general trend of Japanese enterprise transformation.

In 2002, Panasonic suffered losses for two consecutive years, which directly led to the stepping down of its former president, Daping Fuxiong, and Panasonic was delisted from the New York Stock Exchange (20 13). However, Kim was ordered to take over as president.

Jinhe Hongyi decisively gave up the continuous investment in plasma TV business for 12 years and cut down many home appliance terminal businesses. After the reform, Panasonic Group was divided into four companies: residential equipment and machinery, environmental solutions, automotive electronics and electromechanical systems, and interconnection solutions. In 20 13 years, Panasonic turned losses into profits and realized a net profit of nearly1200 million USD. Since then, Panasonic has successfully transformed and developed steadily under the leadership of Tie Hehong. In 20 18, Panasonic's operating income and profit reached 7.98 trillion yen and 380 billion yen respectively. This is Panasonic's best performance in the past seven years.

Today, the home appliance business department still has the largest revenue scale, accounting for 32% of Panasonic's total revenue. However, Tie Hehong made it clear that the traditional home appliance business has peaked. Panasonic has made great efforts to develop automotive electronics and electromechanical systems strategically, and this business scale has accounted for 29% of the total revenue. In this business, Panasonic and Tesla invested in power battery factories.

In addition, the environmental field, especially energy saving, environmental protection and safety technology, is the focus of Panasonic's development. Kazuhiro Tsuga said that in order to solve environmental problems, it is estimated that by 2030, countries' investment in hydrogen, water and air will reach 100 trillion yen.

After Japanese companies gradually withdrew from the public eye, they gradually transformed into the upstream technology industry. Today, Sharp's LCD panel, Panasonic's lithium-ion battery, Sony's camera and Asahi Glass are all core technologies and components hidden in various brands of smart phones, large-screen TVs, tablet computers and electric vehicles.

Under the pressure of economic depression, not only household appliances and electronic enterprises, but also many other Japanese enterprises have strengthened their investment in upstream and core technologies.

For example, the performance of basic equipment such as Hitachi smart grid and elevator nuclear power technology has grown steadily, and Mitsubishi has made efforts in hydrogen fuel cells.

It's not that Japanese companies are dying, but that they are too advanced for China people to afford.

This is the same as in the 1980s and 1990s. Low-end domestic products do account for a large part of sales, but high-end products still rely on Sony, Panasonic and Toshiba.

Do you think China people can afford the technology of Japanese companies? I don't mean to look down upon it, but the height of others is really not suitable for consumption in the civil market in China.

Japan's monthly income is more than 20 thousand, and ours is more than 5 thousand this month According to Japan's consumption power, tens of thousands of people can afford refrigerator washing machines at home, but they can't afford them at home. So how can something with good quality and low price be regarded as a country with a big economic gap?

Why doesn't Apple go to Africa to sell mobile phones? Because I can't sell it, I am poor and can't afford it. what can I do?

You have a 599 mobile phone in Gensonnie, and you ask Panasonic to have a 599 washing machine. What can people do? All kinds of low-end things are done at once, and finally it is found that no one can afford to buy things at this price because the cost is not enough. Is that what I said?

Don't say now, are the previous products affordable for ordinary people?

It is absolutely silly to think that these brands are not working now. It is true that many of our technologies have improved now, but there is still a gap of more than ten years and eight years. In recent years, Japanese enterprises have not stood still, so many college graduates in high flyers have not studied in vain. Think about the talents we have returned from studying in the United States and Japan, but Japan has dozens of talents.

I will be scolded for saying a lot, but it is true that Japan's technology is still very advanced, and we still have to catch up slowly.

How do you know they can't do it? They just transformed smoothly, instead of making low-profit household appliances, and all the important core technologies were owned by others. South Korea is also afraid that Japanese companies will give them out of stock and high-end medical equipment. And Sony's entertainment media game industry. The research and development of core technologies and components is still the leader. Go outside more, don't be a frog in the well, don't sell yourself short, we are far from others, we should learn with an open mind and be ashamed to ask questions.