Form of exhibition design

Different spatial modeling forms have different formal meanings in expressing the whole form. Organize the booth space in a horizontal order, display the exhibits in line with the "movement" direction of visitors, and emphasize that the booth extends along the horizontal line, giving people a natural and comfortable visual experience. Vertical space modeling is often used in deep and high-rise spaces. With the change of depth of field and vertical direction, different visual psychological feelings can be obtained. The change of the length and size of the three sides of the triangular space modeling will make people have different psychological feelings. Circular and annular space shapes are also quite rich in spatial expression, which can be deformed as needed to create a novel, dynamic, soft and intimate booth space, as well as a novel and sci-fi atmosphere. Curved space modeling has the characteristics of movement and change, giving people a soft, light and beautiful feeling. The gentle curve gives people a kind and soothing psychological feeling; Irregular undulating curves give people the feeling of flow and turbulence; Regularly changing curves give people a soft sense of rhythm and rhythmic beauty. Of course, these spatial modeling forms do not exist in isolation, but can be combined and interspersed in the design of the overall form.

For example, the design of the Anhui Exhibition Hall of the 2006 Cross-Strait Agricultural Achievements Exhibition and Project Promotion Conference takes Anqing Yangtze River Bridge, a cross-century bridge in Anhui Province, as the background, and there is a symmetrical semi-circular negotiation area under the bridge, which means that an economic and trade bridge has been set up between Anhui Province and Taiwan Province Province, so as to achieve the goal of complementary agricultural advantages and win-win cooperation between the two sides. Space modeling adopts various forms such as "horizontal sequence", "vertical", "circular and annular space modeling", which gives people a soft, light and beautiful feeling and a strong visual psychological feeling. Dynamic sense of form is a dynamic expression in the process of static display, and it is one of the most popular forms in modern display design. It is different from the old static exhibition. It adopts an active, operational and interactive way, so that the audience can not only touch and operate the exhibits, but also make specimens and models. More importantly, it can interact with the exhibits and let the audience know the functions and characteristics of the products more directly. The combination of dynamic and static makes the exhibition process lively. Dynamic forms include electronically controlled exhibits, rotating booths and large-screen DV playback. These specifications can be large or small. Large rotating platforms can be used to place cars, and small ones can be used to place jewelry, mobile phones, computers and so on. The advantage is that the audience can watch the exhibits in all directions. No matter where the audience is, the viewing opportunities are equal, which can improve the utilization rate of the exhibits and give full play to their use value. In addition, the clever use of modern single-image technology and virtual reality technology, such as slide show, holography, laser, video, film and multimedia, has expanded static exhibits and created a vivid and enthusiastic exhibition environment, which has an immersive effect. For example, in the booth of Ford Motor Company in China in 2004, the background wall of the booth was composed of more than 30 large display screens, and the combination of static and dynamic reflected the design concept. Moving the big screen directly plays changing images to the audience's eyes. The blue-toned lights are confusing, from dark blue to light blue and from light blue to dark blue. The blue tone gives people a quiet and peaceful feeling, and the whole layout makes people easily daydream. This design means something different and attracts the attention of the audience.

The relationship between dynamic performance and participants' aesthetics is a combination of static and dynamic. Its formal beauty should develop in a three-dimensional, multifaceted, multi-level and dynamic space. Use scientific and technological means to enhance viewing interest and better attract the audience's visual attention. Color can stimulate the eyes. In visual arts, it often has the power of sound. Color is also the most popular form of aesthetic feeling, which can easily cause people's emotional reflection and change. In display design, color can not only convey rich information through human vision, but also affect people's psychological emotions. Everyone has different feelings about color. Due to the influence of different nationalities, regions, individuals and different national habits, perceptual experience, emotional state and social fashion, people's preferences for colors are very different. However, in a successful exhibition design form, the use of color must leave a deep impression on the audience. Because different colors express different psychological feelings, such as red, which is exciting, warm and festive; Yellow is the brightest and brightest color among all colors, giving people the impression of brightness, brilliance, lightness and purity. Blue gives people calmness, meditation, wisdom and the power to conquer nature. The combination of various colors produces the tone of color, which determines the main tone of display design, which is reflected in the overall color processing. Among them, the color-changing creativity of lighting has the effect of getting twice the result with half the effort, producing more colorful visual effects and enhancing the communication of formal meaning.