The power of Bored Panda

Grassroots influence Kira compiled

One of the most powerful forces of Facebook may be to make some articles disappear instantly. In the past, some articles that often appeared on everyone's Facebook were likely to disappear because of advertisements that were judged to be too grandiose or without content by Facebook's algorithm. Many online information disseminators who rely on Facebook users to click traffic to survive are afraid that their articles on the webpage will be the next victim.

But there are also successful examples. Some online publishing companies have survived by successfully understanding the evolution of Facebook algorithm. Their stories tell us that the quality of articles is a necessary principle to survive in this media world dominated by Facebook. In addition, you need a sharp, well-defined brand and some luck.

[Bored Panda] You may not be familiar with this company, but if you have a Facebook account, you may be familiar with their articles. Most of their articles are like [ten photos of men before and after growing beards, which proves that men look better with beards] or [3 photos that prove that families with children are never bored]. You may also have seen their 49-second movie "Shh ~ Don't wake them", in which the pets at home sleep.

these relaxed and pleasant articles make [boring panda] one of the biggest attractions on Facebook. Almost every article of his has more than 3 million people who like, share, leave messages or respond, which exceeds the click-through rate of news such as CNN, new york Times and BuzzFeed.

Interestingly, this company has no external fund-raising, only 41 employees, and its operating cost is low. Thomas Bannisaska, the 31-year-old founder of the company, estimates that they will earn 2 million to 3 million yuan this year, mostly from advertisers appearing on the website. And 9% of their web visitors come from Facebook, which is also their most successful place.

BoredPanda was founded in 29, when it was a sideline of Mr. Bannisaska. His full-time job was as a photographer, and he studied at the Graduate School of Commerce. He wants to create a web page dedicated to [fighting boredom with art and good stories]. BoredPanda's business strategy is familiar to everyone. He searches for articles with the highest click rate from other social groups' web pages, and then reorganizes and summarizes a new article with interesting and attractive titles. This style, which has nothing to do with politics, sensitivity and serious issues, quickly made his webpage a trend.

BoredPanda attracts many artists who want to get attention on social media. However, they also put quality before quantity, and so far they seem to be working well. Last month, they only had 519 articles, which was very few compared with CNN's 5,595 articles.

when more and more web companies want to separate from Facebook, BoredPanda is getting closer and closer to Facebook, and has started his own original articles and set up his own studio. The founder of the company said that everyone wants to stay away from Facebook, but at the same time, everyone can't. Facebook is a place for everyone to share ideas and ideas.

however, sometimes relying on Facebook is risky. Last month, Facebook began to test its new algorithm in some countries to change the operation of the original sources. There are many news sources that often appear on web pages, including business, advertisements and so on, which are slowly disappearing into many people's facebook. A Facebook spokesperson said that he hopes to find out in this way whether people want to separate their personal information pages from public information pages.

Although BoredPanda understands that Facebook's heyday may only be temporary, they hope to stay on the current advantage. The CEO of the company said: [Everyone should be worried. But just like the positive power brought by BoredPanda, he said: [But I believe everything will find a way out! ]

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