Creative Space Posters-What are the creative posters that make your eyes shine?

How to design creative little fresh posters? Design is not a wild imagination, and any design has rules to follow and certain norms. Many designers who have just entered the industry, when they get a scheme for design, don't know how to start, have no ideas, keep collecting and accumulating materials, and limit the design to the materials, resulting in unbalanced and unsightly pictures, and finally it is difficult to control the whole layout. So what should we do before we start designing, where should we start and what kind of design ideas should we have to guide our design? Let's introduce it with an actual case.

Small and fresh is characterized by cleanliness, naturalness and aestheticism, which embodies a beautiful artistic conception. The theme "Hello in Summer" screen wants to express a small and fresh style, and the expression of conventional design is reflected in color. If you want to make the design richer and more creative, you can start with the basic layout.

& gt divide information levels

Divide the copy information into hierarchical relationships according to its importance, and arrange the words. As the main visual element, the word "Hello in Summer" is scattered in the whole layout, occupying most of the space of the layout, which embodies its visual nature.

After the information is scattered in the layout, there is no connection between the information, so the division of space uses area elements to establish its connection.

> drawing text information

In the process of design, the choice of font is very important, and each font has different temperament, so choosing the right font is more critical.

The main title font adopts fine serif, which is exquisite and elegant. Break up the theme text, make use of the contrast between reality and reality to make it more vivid and interesting, and add linear decoration to make the theme content more unified and enhance the visual beauty of information transmission.

The font "Meet the most beautiful self in a refreshing summer" was changed to a thinner sans serif, which increased the exquisiteness of English. "20 19" adds the adjustment of English fonts, and the serif is decorative to some extent, which enhances the aesthetic feeling of font arrangement and forms a connection with the theme text in the font.

Add English and line elements to enrich the whole picture.

Because pictures occupy a central position in the whole layout, find a picture with a strong sense of breathing and outstanding visual focus in the space related to summer on the Internet.

Removing the picture from the back button diagram and associating the elements of information according to their paths will link the theme of "Hello Summer" well.

The project tonality of the poster reflects the feeling of summer, and the main color is green, which represents freshness and nature. Yellow is an embellishment color, which echoes the color of the picture.

Finally, draw a dotted line along the path of the picture itself to express the feeling of randomness, freedom and nature. Extract picture elements, change their sizes, and make the elements contrast. Add some decorative English at the top of the screen to enrich the layout space.

& gt prototype effect

After the scheme is completed, make an effect diagram and give it to the customer to improve the pass rate of the scheme.

When we start the design, we must first analyze the copywriting information, understand the industry attributes and determine the project tonality. Then divide the hierarchical relationship between information, describe the text information, and then find the material. Finding clear design ideas can make us better design the whole picture.

What are the ideas in the poster that make your eyes shine? Telescope advertisement: Come and see how powerful our telescope is. We can see the moon from the earth, even the national flag on the moon, and even the words on the moon: madeinchina, made in China. Ha ha.

What are the skills of creative poster design? Direct display method

This is one of the most common and widely used expressions. It shows a product or theme directly and truly on the advertising page and makes full use of it.

Take pictures of ...

Or painting skills. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

This technique directly pushes the product to consumers, so we should pay great attention to the combination and display angle of the product on the screen, highlight the brand of the product and the most touching part of the product, and set off the product in an infectious space with colored light and background, thus enhancing the visual impact of the advertising screen.

The salient features of law

Use various ways to grasp and emphasize the distinctive characteristics of the product or theme itself, and clearly show it. Put these features in the main visual part of the advertising screen or set them off, so that the audience will be very happy when they come into contact with the language screen, will notice it, will have visual interest, and achieve the purpose of stimulating the desire to buy.

In advertising performance, these characteristics that should be highlighted and rendered are generally determined by the unique ability of product image, manufacturer's corporate logo and product trademark.

The technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value.

Contrast and contrast method

Contrast is the most prominent expression of artistic beauty that tends to conflict with opposites. It puts the nature and characteristics of the things depicted in the works in sharp contrast and direct contrast, so as to express and contrast, and achieve centralized, concise and tortuous performance from the differences presented by comparison. Through this method, the performance and characteristics of products are more clearly emphasized or prompted, giving consumers a profound visual experience.

As a common and effective expression, it can be said that all arts benefit from comparative expression. The application of contrast not only makes the advertising theme more expressive, but also full of interest, which expands the appeal of advertising works. The successful application of contrast method can make the seemingly ordinary picture processing contain rich meanings and show the different levels and depths of advertising theme performance.