Traditional Culture Encyclopedia - Photography major - What major can an advertising design undergraduate apply for?
What major can an advertising design undergraduate apply for?
The major of advertising design is to train senior professionals with advertising theory and skills who can engage in advertising management, advertising planning, creative design and production, advertising market research, analysis and marketing in news publishing, film and television media advertising department, advertising companies, enterprises and institutions.
Advertising design is a major, which is based on computer graphic design.
Based on the application of technology, with the development of advertising industry, a new occupation is formed.
The main feature of this profession is the design activity or process of expressing advertising elements such as images, words, colors, layout and graphics. , combined with the characteristics of the use of advertising media, and through the relevant design software on the computer to achieve the purpose and intention of expressing advertising.
The so-called advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image and foil. The ultimate goal of advertising design is to attract attention through advertising.
Professional courses include advertising psychology, market research and research, advertising photography, advertising planning, advertising media practice, film and television advertising appreciation, introduction to advertising, advertising copywriting, computer graphic design and other subjects.
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