Vivo rose again, and the major manufacturers with stable strength won the first share of domestic mobile phones in June.

According to a recent research report released by Counterpoint, a well-known statistical agency, in the first three weeks of June, the domestic smartphone market share ranked first with 23% of the market share of vivo, followed by OPPO, Xiaomi, Apple and Huawei. The reason why vivo can achieve such results is that Huawei has been affected by US sanctions, and on the other hand, because of the long-term brand effect of vivo, which not only has huge offline resources, but also has strong online operations. Let's analyze why vivo can be the first.

Vivo can become the first in the domestic market, first of all, because it has been committed to building brand marketing and enhancing brand influence. We often see offline stores of vivo in major cities and counties. Even people who don't know mobile phones may know about vivo, so we can imagine the brand influence of vivo.

Vivo is powerful not only in brand influence, but also in the hard power of products, which is widely recognized by the public. In 20 19, vivo not only established an Internet brand iQOO focusing on young people online, but also developed different series for different users, such as Y series focusing on cost performance, S series focusing on fashion women taking selfies, X series focusing on extreme photography and flagship machine NEX series customized for high-end mobile phone users. For different users, it has different products to choose from, accurate positioning, accurate positioning.

In addition, vivo has always been in a leading position in taking pictures on mobile phones. Vivo has not only established an image research and development center, but also recruited talents and technologies from all over the world. The research scope includes lens, sensor and algorithm, and is committed to meeting the needs of users for mobile phone photography.

In the X series, vivo embeds a miniature pan/tilt in the image module of the mobile phone. Different from other mobile phones that synthesize late images through algorithms, vivo X50 Pro directly prevents lens shake from hardware, which not only does not lose the image quality, but also makes the image quality of mobile phones better.

At the end of last year, the vivo X60 series mobile phone launched by Vivo in cooperation with well-known optical product manufacturer Zeiss is equipped with an ultra-large bottom and ultra-wide-angle miniature pan/tilt, and Zeiss T* coating technology is also applied to the vivo X60 Pro+to make the anti-glare ability of the mobile phone stronger, which not only improves the light transmittance and image quality, but also can shoot complex night scenes.

It is these things that have made vivo today. Regardless of the speed of research and development or the quality of products, vivo has been making steady progress. In such fierce competition in the mobile phone market, vivo adheres to the brand strategy and develops several production lines at the same time, maintaining such initial intention. I believe vivo can go further in the future. Let's wait and see.