How to shoot clothes in a clothing store is effective?

Many people don't want to work for others, but want to start their own businesses. Most people want to open a clothing store when they start a business, but what problems and risks need to be considered in order to open a clothing store well? The following is the related content of How to Take Good Clothes Photos compiled by Bian Xiao for you.

First, shooting equipment. Our necessary equipment includes: SLR camera (preferably not digital camera for daily use). If you don't have a SLR, you can borrow one. There are also tripod, photography, background cloth, reflector and other related photographic equipment.

Of course, in the absence of a tripod to ensure stability, we can also rely on high-stability objects such as window sills, chairs, boxes and cabinets as support to ensure the stability of the picture when pressing the shutter. This is a tripod, not a monopod. Beginners should not make mistakes.

For the use of natural light, my suggestion is that the sun shines indoors around 2 pm, which is the easiest to highlight the three-dimensional sense, layering and texture of clothes. Another is not to use the flash when taking pictures. The use of flash often causes the texture of clothes to be blurred.

If it is not natural light, it is necessary to use several photographic lamps (generally recommended three), one as the main light source, one as the auxiliary light source to eliminate the shadow generated by the main light source on the clothes, and the other as the backlight source to set off the overall outline effect of the clothes.

In addition, the material of clothes also has different requirements for lighting. Soft light is recommended for smooth and delicate clothes, and hard light is recommended for thicker materials (linen). Clothes should be "dressed up" and ironed before taking pictures.

There is also a multi-angle shooting and multi-photo selection of a dress. Be careful not to use partial composition method, so as to avoid clothes deformation or incorrect proportion. There is another photo that must be taken after a short rest. What should be cut must be cut, and the text remarks must be added.

2 clothing hanging shooting skills

Dealing with the background of clothing

The shooting background of clothing should be selected according to the color and texture of clothing, such as white wall. If it is fluffy, you can choose paper background.

Suitable spotlights

It's the same as tiling If it can't be used in suitable natural light, it is necessary to use a flash and a soft box, and pay attention to the appropriate lighting surface.

Clothing can choose a suit.

You can choose a whole set of clothes to hang. If you only sell short sleeves, you can match them with shorts, trousers or long skirts, so that everyone can know the matching at a glance and also highlight the clothes you took.

Decorations can be added around.

The choice of decorations is very wide, such as ordinary decorations, bags or necklaces. These are all possible and can be added to or around clothes.

Most of them feel natural.

If there are multiple pieces in one edition, you can choose to hang them together, and the colors will naturally alternate or replace, which will make people feel pleasing to the eye.

And pay attention to the details.

Pay attention to the details of clothes, even if you shoot them. Just like tiling, if there is no detailed picture, it will not attract people and give people a sense of security.

Three steps of fashion design drawing

1, clothing renderings

Clothing renderings generally use realistic methods to accurately show the effect of human dress. Generally, the proportion of characters with eight heads and eight bodies is adopted to obtain a beautiful sense of form. The innovation of design should be emphasized in the picture, attracting people's attention and depicting the details carefully. The posture adopted by the model of clothing effect diagram is based on the angle and dynamics that are most conducive to embodying the design concept and wearing effect. Pay attention to the center of gravity of the human body and maintain the overall balance. Clothing renderings can be represented by gouache, watercolor, sketch and other painting methods. We should be good at flexibly using the special expressive force of different painting types and different painting tools to show a variety of clothing fabrics and clothing effects. Clothing renderings as a whole require clear outline, beautiful dynamics, concise brushwork, bright colors, skillful and fluent painting skills, which can fully reflect the design intent and give people artistic appeal.

2, the plane structure diagram

A perfect fashion illustration not only gives people beautiful enjoyment, but also needs to be cut and sewn into ready-made clothes. The particularity of clothing painting lies in the expression of style and modeling design, and at the same time, it is necessary to clearly express the structural lines and decorative lines of the whole and key parts as well as the main points of technological production. Plane structure diagram is to draw the plane shape of clothing, including the specific proportion of each part, the internal structure design or special decoration of clothing, and the design of some clothing products can also be described through plane diagram. The plan structure should be accurate and neat, and the proportion and shape of each part should meet the size specifications of the clothing. Generally, it is outlined with monochrome lines, and the lines are smooth and neat, which is conducive to the expression of clothing structure. The floor plan should also include the fabrics selected for the clothing.

3, text description

After the clothing renderings and plane structure drawings are completed, necessary text descriptions should be attached, such as design intention, theme, key points of technology production, selection requirements of noodle accessories and accessories, and specific problems in decoration. , so that the combination of words and pictures can fully and accurately express the effect of design ideas.

How to open a good clothing store

Determine the crowd positioning of clothing stores

If you want to know which consumer groups to focus on, are they children, teenagers, young people, middle-aged people or the elderly? In terms of gender, do you mainly sell women's clothes or men's clothes? If you are just starting to do it, it is recommended not to cover all consumers, but to choose one or two, such as young women's clothes. Of course, you can also choose the market that suits you according to your own interests and preferences.

Selection and determination of clothing stores

Focus on the choice of clothing store address, not to say that the higher the flow of people in Wangpu, the better, because of the large flow of people, the high rent is definitely very expensive, and these people are not necessarily the target flow, so we must choose a place that suits our target flow, such as the student market, the school nearby, the clothing market for the elderly, and the activity center for the elderly.

Give the store an easy-to-remember name.

Choosing a name is very important. You can choose some catchy names related to your clothing industry. It's better to be easy to remember and distinctive. You can think of three or five names first, and then choose a name that you are satisfied with according to whether you are registered or not.

Use various small methods when buying goods.

It is not recommended to buy a large number of clothes of the same type when shopping. It's best to try a small amount first, then find out which ones are better to sell according to the actual sales data, and then add them appropriately.

Need to know some clothing knowledge.

You must know something about clothes, such as what kind of cloth clothes are made of, what characteristics each cloth has, and the collocation of clothes, so that when selling clothes, customers will trust you when they see that you are so professional and make a purchase.