Traditional Culture Encyclopedia - Photography major - Rejoice advertisement meekly meets the heroine.

Rejoice advertisement meekly meets the heroine.

1 1-25] Show Lo, the first male spokesperson of Rejoice, performed a romantic bus encounter.

Alice, the beautiful heroine with soft hair, smiled, revealing the beauty of the girl next door.

After entering China for 20 years, Rejoice welcomed her first male image spokesperson-Show Lo, who is a talented drummer, idol singer, variety show host, and the new dance king in Asia!

Since her debut, Show Lo has quickly become popular in Hong Kong, Taiwan and the mainland with her handsome, healthy and sunny image. Fans affectionately call him "Little Pig". Super high popularity and handsome appearance, it is these that attracted Park Rou's eyes and contributed to the cooperation between Park Rou and "Little Pig".

The commercial starring "Little Pig" was shot in Thailand, and the hero image in the film was tailored for him, adhering to the romantic and fresh style of "Little Pig". For this reason, we made a special trip to Thailand to intercept the filming tidbits and let you have a sneak peek!

Touching moment 1: exotic scenery, beautiful pictures presented wonderfully.

Under the blue sky, under the evergreen coconut grove, there are antique Buddhist monuments and charming tropical scenery here; Neat and clean streets, rows of skyscrapers, and fashionable and avant-garde modern customs here! When the bright sunshine covers this ancient and mysterious land with dazzling gold, and the warm and warm tropical breeze blows people's hair, we can't help but indulge in the romantic charm of Bangkok scenery.

The beautiful young heroine and Alice once set each other off in Bangkok. Alice, from Taiwan Province Province, was once a hit because of her performance in Unspeakable Secrets, and her more unique pure intelligence was picked by Piaorou at a glance. A model with fresh and elegant temperament and perfect black and smooth hair. At the bus stop on the street of Bangkok, Alice stood under the light and shadow projected through the leaves, stroking her hair, like an angel falling into the earth, showing her elegant, supple and exciting temperament to the fullest.

Beautiful Bangkok reflects beautiful girls, and the story has brought us the first touch before it begins. ...

Start a strange fate, just because it slips through your hair.

Touching moment 2: from the hair, the prelude to the autumn encounter is opened.

The hero and heroine get on and off the narrow bus ladder in just a few seconds, revealing the romantic fairy tale of autumn. The story happened at the bus stop in Bangkok. "Little Pig" inadvertently passed through Alice's supple hair, and the hair slipped, and the small and unique hairpin fell into the hands of "Little Pig", and a beautiful encounter began. ...

On the set, "Little Pig" and Alice rehearsed repeatedly. In order to make the details perfect, on the short two steps of the bus, they kept looking for the instant feeling that touched their hearts. "Little pig" soon entered the show, and naturally showed the natural handsomeness of the man next door, fresh and eye-catching, which made people hate watching ng several times. When he got off sideways and passed Alice, a clean white suit set off his black hair, and the strong color contrast shocked everyone's visual nerves. In this quiet alley of Bangkok, time slowed down at this moment, and the romantic atmosphere brought a little coolness to the hot afternoon. Fairy tales in modern cities have touched the softest heartstrings in local people's hearts, making people lament the magical power of fate.

Such a handsome "little pig", such a romantic encounter, is the second touch we gained in Rejoice Advertising Studio. ...

"Little Pig" chased the car 100 meters, just to achieve a romantic and wonderful encounter.

Touching moment 3: Dynamic car chase, "Little Pig" sprint comparable to Liu Xiang.

The story of this advertisement is ups and downs. First a romantic opening encounter, and then a thrilling car chase. The rhythm is relaxed and the picture is exquisite, just like a beautiful MV. The plot of the advertisement comes from Thai director JOOK. JOOK is a handsome and talented young director who plays the piano very well. His long-term musical influence made him an excellent artist. He arranged all the beautiful and clean advertisements for Rejoice in recent years. In this advertisement tailored for the energetic idol "Little Pig", JOOK ingeniously added a wonderful exciting segment of "Little Pig" running behind the car, adding an exciting pulse to the beautiful and soothing story.

"Little Pig" is more dedicated in this car chase. Not only did he go into battle without body double himself, but in order to make the picture vivid, he ran after the car again and again: starting, sprinting, stopping, getting on the bus to watch the replay, and then getting off the bus to run. It is really distressing to repeat this morning in the scorching sun of Southeast Asia. The staff smiled, and "Little Pig" will soon become Liu Xiang. "Little Pig" said with a smile, it is good to persist in regular exercise at ordinary times, otherwise not everyone can do dozens of 100-meter sprints. When everyone is lamenting that "piggy" is not easy, "piggy" can take pleasure in suffering and make faces at the camera, which makes people laugh.

Such a gripping story, such a professional and dedicated team, brings us the third kind of deep touch. ...

The enthusiastic "little pig" did not forget to play tricks while shooting.

Touching moment 4: romantic bus, first experience of fresh shooting

In fact, for the whole crew, this shooting experience can be described as a once-in-a-lifetime "bus romance."

When we first walked into the studio of Piaorou advertising shooting base in Bangkok, we were startled by the behemoth in front of us: a genuine bus rented from Bangkok Transportation Company stopped at the studio! It is said that this bus is the largest prop ever placed in Bangkok studio. In the next few days, a group of people all ran around the bus, and the whole team used the advanced equipment inside and outside the bus.

There are two difficulties in this shooting: first, the lens in the carriage-although the space in the carriage is narrow and limited, it follows the strict aesthetic requirements of the soft advertisement, the handsome pig, the heroine's hair, and the subtle tension in their limbs and eyes are indispensable, and the photographer must try again and again to ensure the perfection of light and angle in the narrow space; Second, the high-intensity shooting of the "Little Pig" chasing the car-behind this set of romantic running shots, the behind-the-scenes shooting scene is a bit worrying: the crew is all out, carrying all kinds of equipment to catch the bus sweating, and the guideway car is driving at high speed. It is necessary to capture the eyes of the "Little Pig" and the heroine from different sides, angles and different lenses of the car again and again. After being exposed to the sun all day, "Little Pig" couldn't help laughing and said, "I'd better change my name from little pig to black pig!"

In fact, since 16 successfully entered the entertainment circle, "Little Pig" has never been on a bus. Therefore, in this shooting, accompanied by passers-by, looking for the real feeling of taking a bus, "Little Pig" also completed his "first bus experience" with great interest. Between filming, I pulled the handrail and rang the bell for a while, which greatly satisfied the curiosity of the "pig" who was active and enthusiastic by nature.

At the end of the advertisement, "Little Pig" finally caught up with the car, met the girl's surprised eyes and shyly handed the hairpin ... At this time, "Little Pig" was completely in the play, even if it was just a close-up of one hand, he still devoted himself wholeheartedly. Accompanied by breathing that has not subsided, I slowly walked into the camera and slowly raised my arm ... "Little Pig" slowly came over to meet everyone's eyes and stared at the heroine deeply with talking eyes. The staff present couldn't help but be moved, and the atmosphere on the set was pushed to a climax!

An accidental meeting, an autumn romance, inside and outside the film, somewhere in our hearts has been gently touched by soft hair.

This winter, Rejoice joins hands with "Little Pig" Show Lo to take you into romantic autumn fairy tales and look for those soft and touching moments. ...