Can't the United States make DJI drones? Why?

The US Air Force has given the answer to this question.

According to the US Air Force, similar platforms of other brands, such as Tiny Whoop, Ebee and 3DR solo, can't meet the needs in terms of functions, flight control technology, purchase and operation costs, portability and folding, mute, lift-off height, image transmission distance, shooting convenience, cost performance, remote control distance and battery life. So far, no one is as good as Yu. Because DJI has so many advantages, it can help special forces complete their tasks without being noticed by the enemy, which is exactly what special forces need. The US Air Force's special tactical combat troops have been equipped with 15 DJI Mavic Pro drones.

Why DJI's product performance can be recognized by the US military.

Because of the comprehensive advantages of DJI, the flight control, motor, electric adjustment, pan/tilt, camera, image transmission, battery and other subsystems of UAV are all high-tech.

All subsystems of DJI's UAV have independent intellectual property rights, DJI's R&D investment is huge, and the patents of UAV are also amazing. From 2008 to 20 17, DJI has applied for 9 16 patents related to UAVs and 3,206 national patents. Especially in the United States, DJI * * * has applied for more than 70 sets of patents on drones, and has authorized 17 sets. According to the statistics of relevant research institutions, from 20 14 to 20 18, the number of patents applied by DJI UAV was the highest in the global industry. Therefore, DJI UAV has the core technology that other UAV brands are difficult to copy and replace in a short time. Every detachable part in the drone is produced by DJI, and the underlying code is produced by DJI. No matter in patent or research method, it is difficult for any drone company to bypass DJI. After years of research and development and breakthrough, DJI has the world-leading R&D strength and the world-leading core technology patent of UAV. No one can technically limit DJI.

I hope there will be more national enterprises like Huawei and DJI in China, so that China can truly become a powerful country in science and technology and China can develop better, faster and stronger.

America can build drones, but it can't build DJI drones.

Why? It is discussed in two levels.

At present, American military UAV technology is in a leading position in the world.

Predator and Global Hawk are also world-famous brands.

DJI drones make aerial photography technology at your fingertips. In the civil drone industry, DJI is undoubtedly the leader. The first factor is the price. DJI has made the price to the extreme, and ordinary consumers can afford it.

So objectively speaking, from a technical perspective, the United States can indeed make products like DJI drones. But certainly not as good as DJI. DJI basically has no counterpart enterprises in the world. DJI mainly focuses on consumers' experience of aerial photography, focusing on the civilian market. The civilian market mainly emphasizes cost performance.

The UAV technology in the United States is indeed very high, but it does not have a competitive price advantage in civil UAVs.

To put it simply, technically speaking, the United States can indeed build such a drone, but in terms of cost control in the manufacturing field, there is no way to meet DJI standards.

Therefore, other enterprises cannot compete with DJI. There is no need for the United States to invest in low-cost research and development in order to seize the civilian market, and there is no need to slowly accumulate empirical data to reduce costs for the civilian market.

Therefore, the United States can also make drones, but it can't and won't do it according to DJI standards.

Americans must lead in all aspects. Based on years of research and practice, DJI UAV is in an absolute leading position in the industry. Americans developed late and obviously lagged behind DJI.

The following characteristics of DJI UAV are all industry-leading technologies.

1) gesture control. When you make a combination of waving and hand movements, the drone can accurately identify and carry out corresponding operations, such as recycling, flying away, taking pictures and so on.

2) Intelligent following. According to the content of the picture, the user frames the following target, and the aircraft can automatically follow the target, and combined with the obstacle avoidance function of the drone itself, it provides guarantee for safe flight.

3) Panoramic shooting. DJI's panoramic shooting is based on the computing platform inside the UAV, which saves the use of professional software for users. The UAV automatically shoots a mosaic panoramic picture.

4) Yuntai Technology. The camera pan-tilt plays a decisive role in the aerial photography effect of UAV, and DJI has been constantly optimizing the camera pan-tilt technology. It has always been in the forefront of the industry in terms of control accuracy, ride comfort and follow-up effect.

5) Intelligent power system. The quality of power supply system directly affects the flight safety of UAV. DJI UAV can know the working conditions of each power system at any time, and adopt real-time optimization technology to monitor and ensure the flight safety of UAV in real time.

In fact, there used to be products and companies like DJI drones in the United States, and they also occupied a large market share. Friends who are familiar with drones may know the following company:

3D Robotics used to be the largest manufacturer of individual user drones in North America, and now it is DJI's biggest competitor in North America. However, under the strong vertical integration ability and competitive price advantage of DJI, there is no way to compete with DJI after 16.

The reason behind this is also very simple. China is a populous country, and we have abundant basic industries and labor force, which brings a huge consumer market. In fact, there are many such examples. Although some countries have a high level of science and technology, it is only in China that UAV and some phenomenal products on the market can be produced, because China has advantages that they don't have. Only by choosing China can we guarantee the quality and reduce the cost at the most favorable price. Especially after domestic manufacturers have mastered the core technologies in related fields, such as the high-speed rail that we are all familiar with.

DJI UAV entered before 2006. Famous people such as Parrot and 3DR, the founders of 3D Robotics, which was a very popular industry at that time, were basically the godfathers of those who first understood the Internet thinking in China Internet industry, the former editor-in-chief of Wired magazine, and the authors of the trilogy "The Long Tail Effect", "Free" and "Maker".

In 20 16, 3DR's UAV completely abandoned the UAV field, not only because of its competition with DJI's UAV, but also because of some contradictions with ArduPilot, the community of UAV autopilot system. The specific details are unknown. Then the company will no longer produce any drone products. 20 17 3D, and its 3D scanning software is integrated with DJI to achieve cooperation. It can be said that this enterprise has staggered the competition with DJI and started to move towards the upstream areas of the industry, such as the production of drone controllers.

As for Parrot, this company is a veteran French drone player, which has been around since 2000. But this company has also been left behind in the consumer market, not only because of technical problems, but also because the use of accessories is gradually lagging behind. I remember the CES show of 17 a few years ago, when Parrot was still using GPU, DJI got FPGA (Programmable Gate Array +MCU micro) from lattice. As we all know, the process of artificial intelligence chip is from GPU to FPGA, then to ASIC, or today's neural network AI chip. Therefore, in order to seek stability, this French company dare not make a bold breakthrough in the consumer market. It's like Apple using a touch screen, and you're still using a flip cover. Therefore, a few years ago, this company had to compete well with DJI and enter the field of professional drones.

Therefore, many UAV competitors withdrew from the market, or were integrated by DJI, or were squeezed out of the consumer drone market by DJI. The reason is simple, because DJI's method is similar to Apple's. Not a technology leader, but a technology integrator. Then, the winner takes everything.

In this way, Apple's touch screen technology actually took shape as early as 1970s. Apple's early MP4s, such as NANO and IPOD, were all patented technologies from Sony. When Apple entered the mobile phone field, everyone knew that Nokia was the real mobile phone manufacturing leader in the world at that time. But by integrating various technologies, for example, Apple's early chips came from Samsung, and then Qualcomm's chips were used alternately, and then gradually developed by itself.

So in fact, the same is true of DJI, which entered in 2006. When DJI entered, China actually had a lot of technical support. That is the security industry in China. China has been leading the world in this industry for nearly 20 years. From security technology to pan/tilt to photography, DJI UAV solved an anti-shake problem in the early stage. This problem is the key to enter the consumer drone. But relatively speaking, foreign countries have no technical foundation in this field for so many years. Of course, they have upstream components.

DJI technology is to integrate the most advanced technology, and then make another breakthrough on its basis. Huawei, for example, has a similar style of play. Huawei has been discussing the supply of 5-nanometer chips with TSMC. We all know that Huawei still needs to integrate technologies, such as ARM, for example, using EDA tools, for example, using TSMC's breakthrough in chip manufacturing. However, we must keep the latest technology and openly integrate it into our own system.

So where are the European and American companies? European and American companies have different ways of playing, such as Qualcomm, which gave up all the base station business and communication equipment business and concentrated on making two cores, one for the base station and the other for the mobile phone, and it is a complete solution in which the processor is superimposed on the baseband chip. Similarly, many European and American enterprises, including Japan, are extending to the upstream and key technical points of the industry. What they are trying to eliminate is business redundancy. Control the most valuable nodes in the entire industrial chain. Form technical barriers.

So, is DJI on track? Obviously, whether it is to occupy a point in the industrial chain or occupy the terminal market, it is a reasonable way to play. The key is to integrate into the world industrial chain and then gradually optimize it. Of course, DJI is successful, but at this stage, there are surplus competitors in the UAV market in Shenzhen. When there is a winner-takes-all situation at the sales terminal, what about the rest? At this time, it is best to learn from those enterprises in Europe and America, give up terminal sales, go upstream, find the key nodes of parts, and take root with technology patents.

My point is, don't always pay attention to big companies, Lenovo, DJI and Huawei. Our country needs more companies with "small but beautiful" technology.

The advantage of DJI over Huawei is that industry integration is better than Huawei, and it grasps the core of the operating system.

Without the core of operating system, DJI would have been surpassed by other competitors.

Just like Stella, in order to obtain cheap parts supply, she opened her technical patents to the world, but the core operating system was not open to the world, and other competitors could not develop a better operating system, so she could only become a parts supplier.

DJI company is relatively low-key, has core technology, and purchases parts from all over the world, so there is no bad review.

For example, DJI monopolized the world civil drone market, but DJI only earned 10% profit, and the other 90% was given to others. Everyone is at peace, so no one challenges its monopoly position.

The founder of DJI is a Malik Yun. He just makes a platform, collects a little management fee, provides technical support and earns a little money, so that all manufacturers will not be offended and everyone will compete fairly on the same platform.

Consumer drones can be built by foreigners, but they are not as good as ours (cost-effective). As long as we hold the core technology in our own hands, we can leave our competitors behind, and the market share of China enterprises will be stable.

Besides Huawei, DJI is also a China enterprise that the United States is very afraid of. In recent years, the United States has frequently banned it.

Why can't the U.S. drone market catch up with DJI for so many years? The main reasons are nothing more than the following:

1. Master the core technology. Whether Huawei or DJI, their cases tell us that only by mastering the core technology can we resist all bans. In recent years, DJI is a rare enterprise that has mastered the core technology patents and can realize completely independent research and development. Its drones cover military and civilian markets, and technologies such as weight, flight market, photo transmission and precise landing can be said to be the leading level in the industry, and the lifeline is in our own hands.

2. Update quickly, and every update is subversive. There is another important reason why the U.S. UAV field can't catch up with DJI. DJI's UAV technology is updated too fast, and almost every update has subversive development, which constantly raises the industry threshold and makes it difficult for peers to keep up with the pace of change.

3. Have a complete R&D and manufacturing ecological chain. Since 20 12, DJI has formed a complete ecosystem, both in software and hardware facilities. From software development to propeller, bracket, balance ring and remote control, every part is made in China. In this way, others can not only restrain our R&D and production, but also cannot compete with China's lower-cost manufacturing industry.

Generally speaking, in terms of technology, DJI has a good hand in the industry, but in terms of price, the United States can't do our low price, and it is normal to be squeezed out of the drone market.

It can be made in the United States, but the price may be ten times that of DJI. No matter what technology, as long as China people master it, the market price will be much lower than when western countries monopolized it. Like LCD TV, solar panels are an example. Consumers not only like good products, but also demand low prices.

When DJI has tens of thousands or even hundreds of thousands of other drones, the Elf series is only about 10,000. Let many non-professional drone enthusiasts also shoot large movies. In addition, DJI's products are also very good, thus occupying the market first.

The United States cannot make DJI drones. The United States has made a borderless drone, and it will hit wherever it goes. I hope China will make the same drone, invincible and invincible in the world.

Following the "Huawei ban" that shocked the world, another China technology enterprise was granted the "Trump Priority" certification by the US government.

According to a report by CNN5 on May 20th, the US Department of Homeland Security (DHS) declared in a security report that the UAV made in China has "the risk of sending sensitive data back to China manufacturers, which will be obtained by the China government." Components of these products (Chinese drones) can invade your data and transmit your information to a server, and the level of this server (user) is higher than that of this company (China government).

Although the Department of Homeland Security's risk warning does not specify which Chinese drone company it is, its goal is obvious, and that is the famous DJI.

The president certification of some China science and technology enterprises that have obtained the "Trump Preferred" certification is trustworthy.

China science and technology enterprises that have won the "Trump's First Choice" undoubtedly have the following standards:

1。 Enterprises have a strong China color;

2。 Enterprises are in the leading position in the industry;

3。 Enterprises have core technologies, which are not necessarily available in the United States;

4。 The company is not listed in the United States.

Like Huawei, DJI also meets the above four conditions, and to some extent, DJI is more "terrible" than Huawei-according to the data of 20 18, Huawei, as the leader of the telecommunications industry, has a share of 28% in the global telecommunications market; So how much share does DJI occupy in the civil drone market? 74%, it is called the apple in the drone. DJI products have not only been certified by the President of the United States, but also nearly 1000 DJI drones have been purchased by the US military.

Although in 20 17, the U.S. military banned the use of DJI drones on the grounds that "DJI drones have security holes", the U.S. military still could not escape the law of "real fragrance"-in 2065438+08, the U.S. Air Force issued a procurement, indicating that only DJI MAVIC PRO could meet its demand, so it was necessary to purchase another 35 drones.

Of course, the US Air Force should also find some reasons for its "real fragrance":

"Mission requirements are our primary consideration."

"Other UAV platforms cannot meet the conditions required by the US Air Force to perform a variety of tasks."

A thousand words can be summed up in one sentence: "We have no choice but DJI." For the military, DJI drones can meet most usage scenarios, and DJI's latest MAVIC2 industrial version also has thermal imaging capabilities. Small size allows DJI to be distributed to classes, and low price and mature and rich product line are the basis for DJI to have large equipment. The United States has a long history of resentment against DJI. After all, the road to the rise of DJI was paved by American drone companies. DJI killed American friends in those days, and the most typical one was 3D robotics (hereinafter referred to as 3DR).

Founded in 2009, 3DR and DJI are the same generation. In the early days, the two companies were evenly matched and successively launched consumer-grade drones that can be used out of the box.

In 20 15, when 3DR was ready to compete with DJI with its new product SOLO UAV, DJI's epoch-making Elf 3 UAV went on the market. The price of 3DR SOLO is $65,438+0,700. Due to supply chain problems, the production capacity is seriously insufficient. The price of DJI Elf 3 is 65438 yuan+0,000 yuan, and the supply is sufficient. Under the double crushing of DJI technology and price, this result is self-evident. The original small-scale 3DR was devastated by this blow, and then it withdrew from the UAV hardware market and turned to software development.

3DR is just a microcosm of American UAV company. Gopro, lily and other UAV projects and companies were all run over by DJI's wheels and destroyed, so that the American media lamented that in the high-tech field of UAVs, the United States completely lost to China.