What are the skills of copywriting?

1. First of all, you should adjust your emotional state, be cheerful and energetic. At this time, you can give full play to your advantages and have an epiphany. )

2. When you start writing, sort out your thoughts, ideas and desired results, and make an outline first.

Before writing the text, it is best to write a powerful title and subtitle. If you really can't have a good breakthrough and can't think of a better title, then continue to write the text. Sometimes a good title will appear in the text, you just need to extract it. )

Write your first draft as soon as possible, don't worry about the quality of the copy. Just write as much as you want according to the picture that appears in your mind. Don't stop, no matter whether its grammar is correct or not, write as much as possible. ...

5. Be sure to leave enough time for the copywriting and arrange the copywriting work in advance. If you have enough time and no deadline, you can spend a week or two editing and rewriting. )

When rewriting, the first step is to delete all unnecessary words, including most adjectives and adverbs. Make your article as concise as possible. But the ideal state is to ensure that the WeChat copy contains all your information completely. )

7. The opening paragraph (beginning) should be strong and the ending should be strong. Rewrite your first sentence and last paragraph. They are very important. For any copy, a very good ending method is a short but exciting summary. )

8. It is enough to express one opinion or idea in each paragraph. Don't write two, three or even more opinions or ideas in a paragraph like most writers. There are exceptions: in the title, you can write up to three related ideas or benefits. )

9. Don't forget that you must make exciting promises in the text. And then prove it with facts.

10. Try to be colloquial and don't use too many technical terms, so that customers can easily understand and understand what you are saying. (Use action verbs more, and every sentence can make customers feel the picture. )

1 1. Each sentence should be short, and 75% of the sentences should be no more than 20 words. If there are too many words in a sentence, separate them with commas, or pause. Otherwise, it's not easy to read. )

12. Use short paragraphs, and it is best to keep a paragraph under 5 lines and not more than 7 lines at most. The length of this paragraph should be changed. If the paragraphs are all the same length, it will make readers feel bored. Occasionally, there can be a short paragraph with only one sentence. )

13. When your copy is finished, don't rush to publish it. You can put it on hold for a day or a few days before you modify it. Get out of trouble and give your brain a rest. When reading again, you will find many places that need to be improved. )