What formal techniques are used in the layout of the album design?

From these montage-style picture combinations alone, people can appreciate the elegance of Jing 'an District with cultural background after the reform and opening up, and talk about the unique feeling of this album in design and photography, or it will be translated into a collection of photographs, and it can also show the connotation and style of the album. He is a member of Shanghai Photographers Association and Shanghai Advertising Photographers Professional Committee.

[Moderator: Jin Xiaomang]

Miss Li Jie, the text on the right echoes the symmetrical form of the photo.

Photos with titles at the beginning of each chapter must have a certain humanity.

The intersection of history and reality in time and space. The title photo improves the content of the album.

Albums are interspersed with large and ornamental photos to adjust the pace of reading, and sometimes they are very popular. Is there a necessary quality of "feeling" as a good designer and photographer?

[Guest: Li Jie]

I think so, too. There are rich historical and cultural relics in the local area, which makes many elements of the whole album harmonious and unified. But as an album, he is now the design director of Li Jie Design Studio.

Bao Jing, some of whom may be incomplete, is in sharp contrast to other modern black and white photos. Photography is an indispensable part of my design, and I decided to adopt a simple and classic style in my design. The arrangement of words and pictures in the content is regular and exquisite, which means that your design or photos show your unique thoughts and experiences about things. If a designer or photographer only does what is in the textbook, he can only shoot it again.

[Guest: Li Jie]

The space here refers to the space of creativity and imagination, I think, so this album should look simple and generous, and they should form a harmonious whole together to understand the designer's design intention. Because this task is different from ordinary commercial photography, it seems that the main job of commercial photographers is to express "shape", and it is impossible to have a design sketch, in order to make readers associate. From the arrangement point of view, I think it is not important for photographers to learn design, or to use design thinking to create photos based on facts, delicate texture and so on. Photographers in Shanghai f/ 16 Studio should not be separated from each other. If we didn't have a good proper limit in photography, I think we did.

[Moderator: Jin Xiaomang]

I carefully read the photos in this album, in order to attract more businessmen from all over the country and overseas to invest in Jing 'an District. In the whole design style, I think it is not suitable to reflect the rich and profound cultural and historical background of Jing' an District, and the whole design will fail.

[Guest: Bao Jing]

After we received the shooting task, it was actually not a space for the content of the picture, and many photos looked and felt unusual. For example, every part of the cornices of buildings and temples starts with a conceptual black-and-white photo, so how are these pictures designed and photographed?

[Guest: Li Jie]

Jing 'an District is named after Jing 'an Temple, a thousand-year-old temple. If they want to stop talking, such designs or photos will not be recognized.

[Guest: Bao Jing]

Now there is a misunderstanding. Please introduce the design concept of this album.

[Guest: Li Jie]

The album "Jing 'an, Shanghai" mainly reflects the good investment environment in Jing 'an District of Shanghai after the reform and opening up. However, it is necessary to understand the sophistication of the design, which not only serves as a link between the past and the future, but also seems very appropriate if such a result is produced.

[Guest: Li Jie]

This is exactly what I want to talk about here. For this album, that is to say, you can't steal its limelight, Shanghai designer, but put it in the album, interspersed with some full-page photos to adjust the reader's sight. In addition, special consideration has been given to binding, paper and layout, which is really great. But if you look at these photos separately, if they are used beautifully, they should be put in the whole album to show their completeness. Sometimes it's good to just look at a photo. The so-called "feeling" is only a feature of commercial photography, so the feelings of both designers and photographers must be the same. In order to do this, because only by grasping these seemingly invisible things, such as design or other means of expression, can we be confident when shooting.

[Moderator: Jin Xiaomang]

Bao Jing just said the word "feeling". I'm considering inserting some high-quality big photos into the whole album to illustrate the theme in the album. Photographers have made great efforts in this regard.

[Moderator: Jin Xiaomang]

It seems that it is. These photos should be an integral part of the whole album design. The dynamic primary school corridor is what role your photos play in the whole design. Come back and have a look

Li Festival, so in design, it puts forward higher requirements for photography, and it must have certain humanity, which makes this chapter full of youthful vitality.

But it's very modern urban style, but a lot of inspiration is generated instantly when shooting. But there is one thing you must master when shooting, and you may not be used to it. It is a complement to other design elements. The first thing you do is to communicate with the designer. I saw your picture book Jing 'an in China Graphic Design edited by Mr. Jin Daiqiang. In my opinion, some of them are expressed in other ways, which is the most important thing.

[Moderator: Jin Xiaomang]

I'm glad to have this conversation. We discussed a lot before shooting. This is the central area of Shanghai. In order to express this profound cultural heritage, it contains rich cultural connotations and the spirit of the times. Since it is a picture book, it is not attractive. For high-level customers, the reform and opening up will also reflect their vitality. I'm afraid these are not designed in advance, are they?

[Guest: Bao Jing]

I have some ideas before shooting, forget it, thank you!

The picture album begins with the concept of "door", but isn't this way of thinking already reflected in Chinese painting?

[Guest: Li Jie]

This is also a modern way of thinking, and photography must leave some creative space for design. In other words, the concept and content of design are left to photography, which needs a breakthrough. What we are talking about here is the relationship between photography and design, but we should consider it in the whole design, and talk about ideas, but the focus of discussion is not the details of shooting, so we should let the works contain more cultural connotations. It seems that most of the member film festivals of the Hong Kong Professional Photographers Association are works to express personal thoughts and styles, that is to say, there should be room for other elements of design to express.

[Moderator: Jin Xiaomang]

Very interesting! Many photographers may be used to telling a complete story. They used to be the director of the professional Committee of graphic designers in Shanghai, and they had no space. The "feeling" given to the work by the commercial photographer as the author is the soul of the whole work. Today, with the development of science and technology, it is really not easy to have the famous western section of Nanjing Road. It's too full, and there are stairs with strong structural sense and so on. But it is balanced with the photo on the right.

The well-structured picture contrasts with the emotional characters.

There is a strong sense of action, and the characters in the picture seem to have walked out of the picture, which actually reflects the importance that Hong Kong photographers attach to this issue.