Traditional Culture Encyclopedia - Photography major - How to start a wedding company

How to start a wedding company

The first step: store location, location is very important, and whether the store selection is reasonable has almost become an important part of the success of all wedding companies. Here are four steps to recommend the best location for you. (1), choose a place and determine the direction of people flow. First of all, you must know where people are going, not just there. You can take some time to count the flow of people in the target area of interest in the morning, afternoon and evening, count the number of people entering nearby shops, and see the proportion of office workers, students and young people passing by, at least once on weekdays and weekends. In this way, you can know what percentage of your effective customers and potential customers account for the total traffic. In addition to where people go, you should also consider how long it will take people to your store and whether you have time to visit your wedding dress shop.

(2) Visit the surrounding environment. With the pre-selected store location, the second step is to inspect the surrounding environment. At this time, we should observe it from two angles. First, from the businessman's point of view: what is the sign that a lot can create performance? What is the consumption rate of the fixed population in this lot? Secondly, from the customer's point of view: will you come here to shop? What kind of people visit here? There are unpopular corners in prime locations and popular strongholds in secondary business districts. Finding a house is the most taboo. Just seeing others succeed, I want to copy a store next door. Besides, can you stop customers before others stop their way? Always pay attention to the opponent's position and find a place to play. You must stay ahead, otherwise, your business may be affected if you fall behind similar stores. Competition is the eternal theme of shopping malls, and its law is survival of the fittest.

(2) Looking at storefront buildings is equivalent to living advertisements. Please look at the store carefully and doubtfully with the mood of your first date. Look at it from a distance first, and then look carefully. Imagine how your store feels in this space. Once the store name is put on the signboard, will it stand out? Can people who drive by see it? Can pedestrians notice from the sidewalk? A good storefront is like a living advertisement, which can not only make people find you easily, but also show their storefront to potential customers passing by.

(3) Choosing a good neighbor will make you less entangled. Customers will think that the quality of goods in adjacent stores is quite similar, so it is very important to be in the same place and have similar or related brands. For example, if we open a wedding dress shop next to large wedding photography, shopping malls or supermarkets, customers who patronize these places will also be attracted by our store. In addition, it would be better if you can meet quality neighbors such as large hotels. If we can promote it in these places, it will definitely add points to our business. Opening a wedding company, choosing the right address is half the battle. The second step: the purchase of wedding props. The following are the purchasing ideas recommended for you.

(1), before buying wedding props, go to the same store in the same city to find out. Look at the popular wedding props in the industry and the needs of customers. Can effectively help you buy targeted wedding supplies.

(2) Go to weddings more often, so that your mind will be more open. With this experience, you can pave the way for your own procurement.

(3) Comparison of wedding props manufacturers. First of all, you can find the information of wedding props manufacturers through online search and peer introduction. It's best to visit the wedding prop manufacturer to pave the way for your long-term cooperation. You can also understand the product more intuitively.

(4) It is best to buy all the wedding props at one stop, which is convenient for delivery, reception and maintenance. And the price can be lower. Can effectively save your time.

Step 3: wedding props (wedding supplies) classification:

(1), wedding props used by the bride and groom at home.

(2) Wedding props used in wedding cars

(3) Wedding props used at the entrance of the hotel

(4) Banquet wedding props at the sign-in desk at the entrance of the hall.

(5) Wedding props used from the banquet door to the stage (6) Stage props and wedding props used on the stage.