Traditional Culture Encyclopedia - Photography major - Sister Bao Hong Tangyuan suffered plagiarism and her business was deserted. Is she still insisting on originality?
Sister Bao Hong Tangyuan suffered plagiarism and her business was deserted. Is she still insisting on originality?
Sister Tang Yuan is still insisting on originality. Why is originality difficult to make a living?
Sister Tang Yuan's expression pack has been collected by many netizens, and has also appeared on TV programs, which is well known. However, in the era when traffic is king, an original author still can't rely on fame and works to maintain a basic life. I think the biggest reason is that piracy is rampant at present, and the original author has no way to defend his rights.
As far as cost is concerned, Sister Tang Yuan traveled to more than 5 museums all over the country for her creation, and the time and economic cost spent during this period were relatively large. Pirates only need to learn from or even directly copy the works of Sister Tangyuan, which can be said to be zero cost. In the end, pirates used their familiar marketing methods to seize most of the Hanfu market and pocketed most of the proceeds.
One of the more important reasons for the present predicament of Sister Tangyuan is that the market is too tolerant of piracy. At present, there are no sound rules and regulations to protect the rights and interests of original authors, and the punishment for pirates is not enough, which leads to the proliferation of piracy in the market. How should Sister Tangyuan break the game?
the era when traffic is king will always pass, and content is king is the long-term solution. Sister Tang Yuan's works are of very high quality, and she has influenced many people's views on Hanfu with her actions and attitudes. From the marketing point of view, Sister Tangyuan is a very good KOL. What she lacks most at present is a marketing team with the same concept as her.
Therefore, if Sister Tangyuan wants to break the game, she needs to find a partner in addition to insisting on creation. Li Ziqi, for example, worked alone at the beginning of her creation, and the traffic couldn't get up. After working with the marketing team, she became a sister of the network, and her popularity and worth rose sharply.
At present, young people have a higher acceptance of Hanfu, and Hanfu is becoming more and more popular. In the future, the Hanfu market will be better and better. Therefore, Sister Tangyuan can refer to Li Ziqi's path and find a partner to go on together.
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